Customer Experience

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

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Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

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Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

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Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

The Beauty of the Amazon Buy Box

The Beauty of the Amazon Buy Box

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Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Happiness Bubbles Out of Coca-Cola's Customer Experiences

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Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

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Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

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Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

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The Web has forced marketers to take people as serious as product, place, price, and promotion.

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

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Reviews not only influence purchases, they also hold the key to improving products and services.

Disrupt Your Business—Before Your Competitors Do

Disrupt Your Business—Before Your Competitors Do

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It's time for marketers to think more like scientists, and evolve and adapt through experimentation.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

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My tips for being a perfect host, whether in your home or for a brand.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

Customer Experience Is the Heart of a Brand [Infographic]

Customer Experience Is the Heart of a Brand [Infographic]

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Failure to integrate CX management technologies may cause it to skip a beat.

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

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When is a lot of bad really good? When they're reviews on Amazon.

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

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The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

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Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

Customers Like Me

Customers Like Me

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Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Key Retailers' Mobile Sites Don't Support Gift Card Buyers

Give the gift of simplicity this holiday season.

Maritz Buys Allegiance to Form CX Company

Maritz Buys Allegiance to Form CX Company

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The two companies find common ground in a commitment to customer experience as a core business competency.

Why My Customer Experience at the Bellagio Was a Total Bust

Why My Customer Experience at the Bellagio Was a Total Bust

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The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.

Don't Just Listen to the Customer, Act on What You Learn

Don't Just Listen to the Customer, Act on What You Learn

Remember, actions speak louder than words.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

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Marketers can talk a good game about customer centricity, but actions speak louder than words.

The ROI of Customer Experience: Who Cares?

The ROI of Customer Experience: Who Cares?

Better experiences equal better ROI.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

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An open letter to the C-suite on the importance of remembering what it's like to be your customer.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

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Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.

Marketers Aren't the De Facto Owners of Customer Experience

Marketers Aren't the De Facto Owners of Customer Experience

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CX responsibility needs to be shared across the organization, with marketing as evangelists.

Sitecore 8 Aims to Add Context to Customer Connections

Sitecore 8 Aims to Add Context to Customer Connections

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The platform update offers enhancements designed to help marketers improve the customer experience.

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

Bonnaroo Introduces iBeacons to Deliver a Rockin' Fan Experience

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Mobile data is this music and arts festival's jam.

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