TouchCommerce is leveraging natural language processing to create more intelligent chatbots
Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels
Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment
Three new, key data points are coming into focus
Tim Hayden of Zignal Labs shares his marketing tech outlook
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
Location marketing breaks down the barriers between digital and "real" world customer journeys
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian
Consumers complain, but will they leave?
The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.
Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.
Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.
Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.
Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.
When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.
CMO Barbara Martin Coppola shares the tasty GrubHub marketing story and discusses its mission to "Move Eating Forward."
Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.
As marketers look to evolve the role of email marketing, they must also reconsider how they use it to drive sales.
He may not be the Jimi Hendrix of customer experience, but his new book asks, "Are you experienced?" and your answer is likely to be, "No."
Google and Facebook, apparently, are not. And in a caffeine-induced upset, Folgers out-relevances Starbucks.
Marketing industry insiders predict the most significant ways that B2B and B2C buyers will behave differently this year—and what marketers should do about it.
Zuckerberg & Co. rode personalization to good reviews in a year when service levels slid off the table. ACSI ratings declined for six out of 10 companies.
Broken marketing promises and a lack of customer service while ordering holiday cards turned me into a Grinch.
Just 23% of B2B companies are achieving higher revenue growth thanks to customer experience—or lack thereof.
CMO Jim Lyski is revving up business value at CarMax by using analytics to bring personalization to life.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.