Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
Marketers aiming to increase retention must embrace a customer-success philosophy.
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
4 lessons for marketers from Jeff Bezos and Amazon.com.
Marketers need to listed first and then provide the information customers actually want.
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
If brands want to win big, they need to incorporate seamless customer experiences.
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
Brand engagement: When its good, it's really good. When it's bad? You might as well not have bothered.
Social media sultan Brian Solis talks about new metrics and methods that marketers should get wise to.
Marketers who shift from storytelling to story-giving create a more interactive customer experience.
10 ways marketers can build an engaged opt-in audience.
What will it be like to shop Walmart in 2016? The retail giant works to build out a next-gen experience.
Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.
Marketing has an undeniable influence on customer loyalty.
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
Capitalizing on mobile momentum to improve the customer experience in 2013.
When it comes to communicating with brands, customers move to their own beat.
New research findings reveal what customers expect from a high-value customer experience.
Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle.
Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.