Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
Give the gift of simplicity this holiday season.
The two companies find common ground in a commitment to customer experience as a core business competency.
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Remember, actions speak louder than words.
Marketers can talk a good game about customer centricity, but actions speak louder than words.
Better experiences equal better ROI.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
The platform update offers enhancements designed to help marketers improve the customer experience.
Mobile data is this music and arts festival's jam.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Happy customers lead to a happy bottom line.
A better customer experience increases the likelihood of a successful new product launch.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
What are marketers talking about? In large part, how data changes everything.
Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Consumers want to interact online, but companies aren't serving their needs.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
Marketers who want to stay relevant need to go back to these four basics.
Want your marketing to stand out? Be bold, distinct, and relevant.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...