Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.
From its channel experiences to its approach to personalization, the retailer puts customers first.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
How the good, the bad, and the ugly customer experiences impact your business.
4 brands talk about what it takes to be a truly omnichannel retailer
Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
Sunrise Senior Living created a responsive Web experience based on user preferences.
Consumers give their opinion of which industries are most and least customer-centric.
The new multichannel marketing and design landscape is here.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.
A wining customer experience starts with a winning company experience.
Personalization isn't just about delivering an improved customer experience, it's about growing profitability.
Customers' capricious purchase behaviors and ever-increasing expectations—and marketers reactions to both—have altered the thinking on loyalty in three significant areas.
Say what you will about direct selling, for custom men's luxury clothier J.Hilburn, direct-to-consumer is the perfect fit.
Marketers now can better define and deliver truly one-to-one customer experiences.
How often do you keep your paper receipts? Probably not very. But according to Square CEO Jack Dorsey, receipts are about to get pretty awesome.
3 ways preference management can help marketers act on customer input.
A recent study shows that customers don't like to "wait in line" when online.
What your marketing organization can do to better prepare for the "Year of Empathy."
The question isn't whether marketers should collaborate with their tech brethren, it's how.
Observations from around the Twitter-sphere.
Some quick info hits to keep you up-to-date, including the percentage of U.S. shoppers who switch service providers due to poor customer experiences.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
As CCO, he'll lead creative execution of what he terms the "New Digital Agency."
As consumers increasingly adopt technologies in their daily lives, marketers respond by harnessing those tools for customer interactions and communications.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.