E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
Those warm fuzzies may be worth more than you think.
Forrester's David Cooperstein explains how successful marketers focus not only on campaigns, but also on the customer.
Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.
If one channel fails a customer, the whole cross-channel experience fails.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Which industries know how to satisfy their customers, and which ones have more work to do?
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.
More than half phone call centers to ask questions or complain. Only 5% use social media to do so.
Your customers expect a certain level of personalization—and if they don't get it from you, you're not likely to make the sale. In a world where customers can engage with your brand multiple times a day through a variety of channels, you need to make sure you're providing a truly tailored customer experience.
As technology continues to change the way sports fans are connecting with the game, marketers are also transforming to meet the fan on their playing field.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.
From its channel experiences to its approach to personalization, the retailer puts customers first.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
How the good, the bad, and the ugly customer experiences impact your business.
4 brands talk about what it takes to be a truly omnichannel retailer
Raving fans will evangelize your brand, so deliver outstanding service across channels, says Yankee Candle CMO Brad Wolansky.
Want to get more ROI from your Big Data initiative? Provide useful insights. Thinking small gets us closer to the problem.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
A new survey reveals that while consumers are more likely to side with privacy activists, they're still willing to give brands a chance.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
Sunrise Senior Living created a responsive Web experience based on user preferences.
Consumers give their opinion of which industries are most and least customer-centric.
The new multichannel marketing and design landscape is here.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.
A wining customer experience starts with a winning company experience.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.