Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.
Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.
Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.
Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.
Poor experiences are the dark clouds that hang over customers' sense of commitment.
Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.
Understanding customer context leads to more relevant interactions, which then leads to more transactions.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.
Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.
The Web has forced marketers to take people as serious as product, place, price, and promotion.
Reviews not only influence purchases, they also hold the key to improving products and services.
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
My tips for being a perfect host, whether in your home or for a brand.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
Failure to integrate CX management technologies may cause it to skip a beat.
When is a lot of bad really good? When they're reviews on Amazon.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
Ninety percent of holiday shoppers polled say they expect a consistent customer experience. Make that 90% plus one.
Give the gift of simplicity this holiday season.
The two companies find common ground in a commitment to customer experience as a core business competency.
The guest experience at this Vegas casino was a complete crapshoot during my recent stay. Here's what the hotel could have done to stack the odds in my favor.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...