May 22, 2013
Yogurt purveyor Dannon is using IBM's cloud-based predictive analytics to enhance its forecasting abilities.
May 17, 2013
Customer satisfaction is a key component of a successful business, whether that enterprise is brick-and-mortar or online.
May 14, 2013
Marketers aiming to increase retention must embrace a customer-success philosophy.
May 07, 2013
At every touchpoint, consumers are giving up information about themselves—information you can use to optimize their experiences.
May 06, 2013
4 lessons for marketers from Jeff Bezos and Amazon.com.
May 03, 2013
Marketers need to listed first and then provide the information customers actually want.
May 01, 2013
As both a "marketer" and editor I recently found myself doubly blessed. There I was heading a table of some of the smartest and most talented marketers around.
April 26, 2013
5 ways direct marketers at any size company can harness mobile marketing to connect with customers.
April 22, 2013
Market a quality experience, not discounts, and then live up to your promise. The rest is inevitable.
April 19, 2013
The Internet of things—what Forrester refers to as "smart body, smart world"—is not coming soon. It's basically here. But just remember to be useful, not creepy.
April 19, 2013
If brands want to win big, they need to incorporate seamless customer experiences.
April 17, 2013
How brands can avoid being the dumb bounder and use the velvet rope as an advantage.
April 16, 2013
Brand engagement: When its good, it's really good. When it's bad? You might as well not have bothered.
April 10, 2013
Social media sultan Brian Solis talks about new metrics and methods that marketers should get wise to.
April 10, 2013
Marketers who shift from storytelling to story-giving create a more interactive customer experience.
April 10, 2013
10 ways marketers can build an engaged opt-in audience.
April 09, 2013
What will it be like to shop Walmart in 2016? The retail giant works to build out a next-gen experience.
April 09, 2013
Marketers admit to being gridlocked by all the options jamming their radars in the digital age. Here's a list to help them get on the right course.
April 01, 2013
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
April 01, 2013
Many marketers are not as focused on customer experience as they should be. Here's why—and three areas to (re)focus on.
April 01, 2013
The 2013 Essential Guide to Loyalty Marketing—everything you need to know about loyalty marketing, all in one spot. Read on for insight.
April 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who cite integrity as an essential attribute of marketers today.
March 28, 2013
Capitalizing on mobile momentum to improve the customer experience in 2013.
March 22, 2013
When it comes to communicating with brands, customers move to their own beat.
March 18, 2013
New research findings reveal what customers expect from a high-value customer experience.
March 15, 2013
Companies must provide seamless customer experiences across all marketing and service channels if they hope to make it into the winner's circle.
March 06, 2013
Adobe tells marketers how to maximize that Last Millisecond interaction between brands and consumers to deliver a personalized digital experience.
March 06, 2013
The 2013 Temkin Experience Ratings examines 246 large organizations for how well they address customer needs in three basic areas.
March 06, 2013
Experts reveal the do's and don'ts of how marketers can help to create a positive customer experience.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
