Customer Experience

USAA and Amazon Remain Tops in Web Experience

USAA and Amazon Remain Tops in Web Experience

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One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

3 Day Blinds Case Study: How Integrating MarTech and AdTech Changes Everything

Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.

Clarabridge Joins the Burn-Down-the-Silos Movement

Clarabridge Joins the Burn-Down-the-Silos Movement

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Its new release features role-based dashboards that translate data for specific managers and departments.

'Marketers Are Choice Architects'

'Marketers Are Choice Architects'

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Dan Ariely advises marketers on how to transform customers' intentions into desired actions.

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

Customer Experience Failures Balloon Into Bigger Problems [Infographic]

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Poor customer experiences can lead to deflated revenue and loyalty.

A Tale of Two Customer Experiences

A Tale of Two Customer Experiences

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No use crying over spilled wine—at least not after the customer experience I had.

Challenges and Opportunities in Digital Marketing

Challenges and Opportunities in Digital Marketing

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Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

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The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Customer Experience Is in the Mail

Customer Experience Is in the Mail

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US Monitor launches a mailing condition reporting service to help mailers ensure a positive experience for their customers.

Marketers Are Showing Customers Love

Marketers Are Showing Customers Love

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Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.

The New Rules of Modern Marketing

The New Rules of Modern Marketing

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Oracle Corporation's top executive Mark Hurd guides today's marketers through an ever-changing industry.

Are You Just a Habit Your Customers Can Break?

Are You Just a Habit Your Customers Can Break?

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Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.

Don't Rain on Customers' Loyalty Parade [Infographic]

Don't Rain on Customers' Loyalty Parade [Infographic]

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Poor experiences are the dark clouds that hang over customers' sense of commitment.

Traveling the Winding Path of the Customer Journey

Traveling the Winding Path of the Customer Journey

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Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

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Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

Marketers Are on the Prowl for Better Customer Experiences [Infographic]

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Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.

The Beauty of the Amazon Buy Box

The Beauty of the Amazon Buy Box

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Hate Amazon because it rules in price? Actually, it's worse than that. It's the king of customer experience, too.

Happiness Bubbles Out of Coca-Cola's Customer Experiences

Happiness Bubbles Out of Coca-Cola's Customer Experiences

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Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

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Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

Get Customers to Binge on Your Brand

Get Customers to Binge on Your Brand

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Now that you've finished watching House of Cards, check out these four tips on how to make your customers completely enraptured with your brand.

How Enthusiasts Have Disrupted Marketing

How Enthusiasts Have Disrupted Marketing

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The Web has forced marketers to take people as serious as product, place, price, and promotion.

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

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Reviews not only influence purchases, they also hold the key to improving products and services.

Disrupt Your Business—Before Your Competitors Do

Disrupt Your Business—Before Your Competitors Do

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It's time for marketers to think more like scientists, and evolve and adapt through experimentation.

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

10 Ways to Create a Stellar Customer Experience—and Host an Awesome Party

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My tips for being a perfect host, whether in your home or for a brand.

How to Make Big Data Work for You

How to Make Big Data Work for You

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In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

Customer Experience Is the Heart of a Brand [Infographic]

Customer Experience Is the Heart of a Brand [Infographic]

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Failure to integrate CX management technologies may cause it to skip a beat.

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

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When is a lot of bad really good? When they're reviews on Amazon.

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

The Good News: There's $1.6 Trillion in Business up for Grabs

The Good News: There's $1.6 Trillion in Business up for Grabs

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The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

Does Your Brand Engender Word of Mouth That's Complimentary or Cutting?

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Customers can be a powerful source of marketing for a brand—if they're inspired to use that power for good.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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