Marketers can talk a good game about customer centricity, but actions speak louder than words.
Better experiences equal better ROI.
An open letter to the C-suite on the importance of remembering what it's like to be your customer.
Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
The platform update offers enhancements designed to help marketers improve the customer experience.
Mobile data is this music and arts festival's jam.
Lessons from The Simpsons' character that will make marketers go, "Doh!"
Happy customers lead to a happy bottom line.
A better customer experience increases the likelihood of a successful new product launch.
The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
What are marketers talking about? In large part, how data changes everything.
Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Consumers want to interact online, but companies aren't serving their needs.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
Marketers who want to stay relevant need to go back to these four basics.
Want your marketing to stand out? Be bold, distinct, and relevant.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Pandora CMO Simon Fleming-Wood acts on the believe that "the product is the marketing."
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.