Retailers have made great progress toward integrated customer experiences, but there's still work to do.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
What are marketers talking about? In large part, how data changes everything.
Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.
The consultation site uses personalization and testing to ensure that its email marketing resonates with customers.
Consumers want to interact online, but companies aren't serving their needs.
Linking what's learned from direct and indirect customer input creates a more holistic view of customers' expectations, needs, and perceptions.
7 ways the retailer keeps its program relevant and engaging enough to score points with its customers.
Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.
Marketers who want to stay relevant need to go back to these four basics.
Want your marketing to stand out? Be bold, distinct, and relevant.
Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.
Join Forrester analyst Jennifer Wise and sponsor Tapad for a look at current consumer cross-screen and purchase preferences.
The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.
Pandora CMO Simon Fleming-Wood acts on the believe that "the product is the marketing."
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
A recent survey from Accenture reveals a growing number of customers are willing to hand over their personal info in pursuit of a great deal.
What's blocking omnichannel marketing success? Sometimes marketers themselves.
There's never been a better or more necessary time for marketers to embrace omnichannel. Here's how.
Learn how Macys.com uses predictive analytics to enhance its customer experience and increase online sales.
IBM's artificially intelligent prodigy will be applying for work in call centers.
The auto brand's marketers let customers get behind the wheel of its latest campaign.
When marketing and technology converge, everyone's happy—including the end consumer, says AOL Platforms CEO Bob Lord, speaking at the ARF show today in NYC.
The new realities of how customers interact with brands mean rethinking marketing.
Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.
Nearly nine out of 10 customers say the phone's the only way to resolve issues. Maybe that's because just half of 50 leading brands in a new study offered an email option.
Amazon, USAA, and Chick-fil-A occupy the top spots, while Comcast and other telecom companies bottom out.
Digital business teams are growing, but dwindling talent pools slow the pace of hires. Functions hardest hit are customer experience, IT, and business analytics.
Gartner's Kimberly Collins discusses how marketers can create a consistent customer experience.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.