Personalization alone isn't enough to attract customers. Here's why.
Despite acknowledging its importance, 30% of companies have not increased their investment in customer experience, a study says.
Many retailers have committed resources to realizing true omnichannel, but 94% report barriers to execution, leaving consumers wanting.
Which industries know how to satisfy their customers, and which ones have more work to do?
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
How marketers can navigate the new customer engagement era.
More than half phone call centers to ask questions or complain. Only 5% use social media to do so.
Marketers face an enormous challenge to meet customers' ever-increasing expectations today. The key is learnign to evolve with your customers.
There's nothing so personalized, so one-to-one, as the in-person customer experience. Or is there? Just ask J.Hilburn.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.