One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

Yelp, InMoment Partnership Brings AI Insights To Customer Reviews

Yelp, InMoment Partnership Brings AI Insights To Customer Reviews

InMoment will work with Yelp's expansive review database to aggregate and analyze emotional experiences, providing a more robust CX profile for organizations

Cartoon: Keep Scrolling

Cartoon: Keep Scrolling

And Happy Thanksgiving to all our readers who celebrate the holiday!

Personalization: Are We There Yet?

Personalization: Are We There Yet?

Using marketing technology and marketing strategy to make personalization a reality

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

YouTube and Ticketmaster? The perfect frenemyship.

Cartoon: The Connected Consumers

Cartoon: The Connected Consumers

Shop online, pick up in person, compare prices: Always connected

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

Senior Research Director Gil Canare talks process and technology

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

Advanced analytics, incorporating machine learning, is becoming an important route to growth

Your Technology is Making You Inefficient and Here's Why

Your Technology is Making You Inefficient and Here's Why

In today's fast-paced world, people rely on technology to improve the efficiency of their work. It could have the opposite effect

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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