CX responsibility needs to be shared across the organization, with marketing as evangelists.
The customer intelligence company partners with Voci to add analytics of customer calls to its platform.
The future of customer engagement for both B2B and B2C operations, Salesforce predicts, is in private, LinkedIn-style networks tying them to clients and partners.
Retailers have made great progress toward integrated customer experiences, but there's still work to do.
The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.