Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
Building personal connections with customers drives the greatest value for a brand.
Organizations have reams of internal customer data; it's time to use it to personalize their marketing.
Rapper J. Cole brings experiential marketing to the music industry—and strikes Gold as a result.
Generating compelling customer experiences is a requisite for profitable brands and nonprofits alike.
User-initiated cost-per-engagement ad units are not only consumer-friendly, but also can help marketers determine actual interactions with display ads.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
Valentine's Day sales show an increase in customers' love for mobile shopping. Here are 3 ways for marketers to embrace mobile, too.
Customer satisfaction with online retail is at the lowest level in 12 years, though overall retail satisfaction continues to rise.
Sunrise Senior Living created a responsive Web experience based on user preferences.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.