Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.
Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
An argument for embracing direct relationship marketing.
Only a third of service organizations bother with it. Customers prefer phone, email, and even the website FAQ page to get questions answered, says a new survey.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.