Customer Experience: The latest on CX

CX Scoop

Marketers Are Showing Customers Love

Marketers Are Showing Customers Love

Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

Reviews not only influence purchases, they also hold the key to improving products and services.

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