Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

3 Ways Amazon Has Influenced the Retail Industry

3 Ways Amazon Has Influenced the Retail Industry

Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact

How to Create Connected Customer Service

How to Create Connected Customer Service

A connected customer service eco-system can help sales and marketing too

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

Come hell or high water...

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

Machine learning can power personalization of selected components across devices

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

From Olson 1to1, guidance on tackling the content challenge

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Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

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Relive the 2017 Marketing Hall of Femme

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