FRHI Hotels and Resorts' Jeannette Ho explains why the luxury hotel brand is putting a greater emphasis on emotion.
The airline launches a Listening Center to centralize social, industry, and operational data.
Better experiences equal better ROI.
Whether you call them consumers, constituents, clients, fans, guests, or members, customers are the ultimate reason you're in business.
CX responsibility needs to be shared across the organization, with marketing as evangelists.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.