Storytelling is Key, in Email and Everywhere Else

Storytelling is Key, in Email and Everywhere Else

Insights from Emma and their customers on storytelling across marketing channels, from the Marketing United summit

AR for Empathy: The Devastation of War

AR for Empathy: The Devastation of War

Pushing the boundaries of experience in impactful ways, here's a Red Cross AR initiative to communicate the horrors of war

One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

Adobe's Experience System of Record

Adobe's Experience System of Record

The customer experience isn't just a buzz-phrase. It's driving a re-thinking and re-architecting of Adobe's cloud offering

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

Do Chatbots And Humans Work Better Together?

Do Chatbots And Humans Work Better Together?

Finding a balance between man and machine

Reaping an ROI on Returns

Reaping an ROI on Returns

Returns might seem to be a problem. But with the right strategy, they're an opportunity

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing

The Wednesday Stack: Gartner's View of AI

The Wednesday Stack: Gartner's View of AI

Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics

Shoptalk 2018: Debunking Retail's 'New Normal'

Shoptalk 2018: Debunking Retail's 'New Normal'

How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists

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