Customer Experience: The latest on CX
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.
Understanding customer context leads to more relevant interactions, which then leads to more transactions.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.
The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.