Customer Experience: The latest on CX

CX Scoop

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Marketers Are Showing Customers Love

Marketers Are Showing Customers Love

Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.

Brand and Customer Experience Are Inextricably Linked

Brand and Customer Experience Are Inextricably Linked

Understanding customer context leads to more relevant interactions, which then leads to more transactions.

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Ace Hardware's Brand Promise Is Its Strongest Marketing Tool

Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.

Consumer Trust Foretells Retailers' Future

Consumer Trust Foretells Retailers' Future

The technology is there, but brands need consumer trust, and adoption, for mobile payment apps and drones to become realities.

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