Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

If there's an issue for marketers, it's misclassification

Marketing Goes Live

Marketing Goes Live

Live streaming means active engagement gold for savvy brands

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

TripAdvisor Launches Enhanced Ad Products

TripAdvisor Launches Enhanced Ad Products

New ad products increase marketing capabilities but may decrease trust

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

Third-largest soccer brand partners with Uber

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