Customer Experience: The latest on CX
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
The bad news is that you'll be the one to lose it if you can't address customer complaints on the first pass.
It partners with analytics aggregator Prosper Insights to launch the Forbes Executive Insight Center.
A multichannel customer intelligence system helps pair callers with the right call center agent.
The two companies find common ground in a commitment to customer experience as a core business competency.