Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

It All Starts With the Customer

It All Starts With the Customer

Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

Engineering Authentic Stories That Feed Customer Engagement

Engineering Authentic Stories That Feed Customer Engagement

CMO Barbara Martin Coppola shares the tasty GrubHub marketing story and discusses its mission to "Move Eating Forward."

Latest Jobs: