Customer Experience: The latest on CX
TouchCommerce introduces a way for offline line ads to instantly engage with consumers via live chat.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.
Understanding customer context leads to more relevant interactions, which then leads to more transactions.
Marketers at the hardware retail chain say delivering on their promises will lead to more positive customer experiences—and hopefully, a boost in sales.