Customer Experience: The latest on CX

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3 Actions Marketers Aren't Taking With Customer Feedback, But Should

3 Actions Marketers Aren't Taking With Customer Feedback, But Should

Reviews not only influence purchases, they also hold the key to improving products and services.

Amazon and Nordstrom Bouy Retail Customer Satisfaction

Amazon and Nordstrom Bouy Retail Customer Satisfaction

Only one retail segment saw an increase in overall customer satisfaction in Q4 2014: the Web, says ACSI. But that category, like other retail sectors, is bouyed by a select few sellers.

How to Make Big Data Work for You

How to Make Big Data Work for You

In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.

Content and Customer Experience Give Bevel a Sharp Edge

Content and Customer Experience Give Bevel a Sharp Edge

The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.

Four of Five CMOs Unable to Keep Up With Tech Demands

Four of Five CMOs Unable to Keep Up With Tech Demands

For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

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