Customer Experience: The latest on CX
Reviews not only influence purchases, they also hold the key to improving products and services.
Only one retail segment saw an increase in overall customer satisfaction in Q4 2014: the Web, says ACSI. But that category, like other retail sectors, is bouyed by a select few sellers.
In this age of data, marketers still struggle with how to bridge the gap between perceived value and actual return. Here, analysts explain how to finally realize the promise of Big Data.
The personal grooming brand uses content handhold prospective and new customers until they're comfortable and ready to commit.
For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.