Customer Experience: The latest on CX
Marketers who ignore the influence of marketing on customer experience do so at their peril.
A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.
Or perhaps it's better to ask why some executives find it so hard to look at experiences from the customer's point of view.
One or the other has led the Temkin list since its inception. Retailers and financial institutions dominate.
Its new release features role-based dashboards that translate data for specific managers and departments.