Customer Experience: The latest on CX

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The Many Genres of Redbox's Marketing

The Many Genres of Redbox's Marketing

Redbox employs a multichannel strategy to aid the customer experience.

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

CVS/pharmacy Devotes "ExtraCare" to its Loyalty Program

7 ways the retailer keeps its program relevant and engaging enough to scores points with its customers.

Will CIOs Ever Trade Information Technology for Business Technology?

Will CIOs Ever Trade Information Technology for Business Technology?

Companies have become customer-obsessed; IT leaders have not so much as developed a crush. A new study says they'd better warm to the occasion or risk losing their juice.

Consumer Satisfaction Rises Online

Consumer Satisfaction Rises Online

Social media still has to work on its social skills, as does the U.S. Postal Service. Both sit with ISPs and cable providers at the bottom of the Customer Satisfaction Index.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

Incentives are one of the top methods marketers use to encourage customers to volunteer information.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.