Don't forsake one channel for another. Customers are shopping across mobile, online, and in-store.
Here are the messages that I enjoy receiving in my inbox—and why.
Customer relationship strategies aren't solely the bailiwick of the chief customer officer; CMOs need customer experience skills, too.
One analyst hypothesizes that a little bit of customer understanding goes a long way toward retention.
Leave the gun. Take the marketing software.
CX brings a focus on the customer that CRM had always intended to, but for many organizations, didn't quite achieve.
Marketers who ignore the influence of marketing on customer experience do so at their peril.