Rosetta Finds New CEO From Within

Share this content:
Rosetta Finds New CEO From Within
Rosetta Finds New CEO From Within

Digital agency Rosetta, owned by the Publicis Groupe, has promoted its former president and chief client officer, Tom Adamski, to CEO. Chris Kuenne, the company's cofounder and former CEO, will take on the role of chairman. Both Kuenne and Adamski will report to Publicis Groupe Chief Operating Officer Jean-Yves Naouri.

Since Rosetta's acquisition by Publicis Groupe in May 2011 for $575 million in cash, the agency has focused on remaking itself as a “customer engagement agency,” which Forrester Research notes are legacy database marketing companies and digital or direct agencies that are developing or have developed capabilities in “areas like customer journey mapping and business strategy consulting.”

Adamski says that Rosetta's growth in this area came by “simplifying our business and our key client relationships.” He will continue to push the agency's Personalized Lifecycle Management solutions—a framework designed to allow brands to understand its highest potential customers, connect with them, and maintain business relationships.

“Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touchpoints and over time,” Adamski said in an email to Direct Marketing News. He added that a recently opened campus on San Luis Obispo, CA, “represents a significant investment by Publicis and a vote of confidence in our business strategy, our differentiation, and our future within the Groupe."

In a statement, Naouri  praised Adamski's “leadership and vision” as he helped guide Rosetta's global growth.


Next Article in Customer Experience

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above