Red Sox hold prices to keep fan loyalty

Share this content:
The Boston Red Sox -- one of the most expensive teams to see live -- has decided to freeze ticket prices at their 2008 levels.

Sox president and CEO, Larry Lucchino, described the freeze as a loyalty mesaure, saying, "Loyalty is a two way street. And they [fans] have been loyal to us, so we thought it time to do something like this."

He added, "We have been the beneficiary of fan support and fan loyalty. And at a time when our fans may be feeling some kind of economic adversity, we should show some sensitivity."

Red Sox prices have been rising steadily for 14 years, settling into an average home game price of $48.80.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Customer Experience

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here