Red Sox hold prices to keep fan loyalty

Share this content:
The Boston Red Sox -- one of the most expensive teams to see live -- has decided to freeze ticket prices at their 2008 levels.

Sox president and CEO, Larry Lucchino, described the freeze as a loyalty mesaure, saying, "Loyalty is a two way street. And they [fans] have been loyal to us, so we thought it time to do something like this."

He added, "We have been the beneficiary of fan support and fan loyalty. And at a time when our fans may be feeling some kind of economic adversity, we should show some sensitivity."

Red Sox prices have been rising steadily for 14 years, settling into an average home game price of $48.80.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Customer Experience

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above