One on One: Alex Cheeseman on Building Brand Experiences

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We explored the newsroom-based story behind Storyful earlier this year. In this podcast we talk with Chief Strategy Officer Alex Cheeseman about Storyful's growing involvement in brand-building and the brand experience, and the possible threat to programmatic from untreated brand safety problems.

(Read more about Storyful's Weber Shandwick partnership here.)

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