LoyalTea works on me

Share this content:
Kotex's awesome Pinterest campaign
Kotex's awesome Pinterest campaign

As a woman in my mid-20s, I'm a member of a ton of loyalty programs. Airlines, restaurants, grocery stores, retail shops, hotels — you name it. It's just a part of the spending culture for people in my age group.

My most recent acquisition was Argo Tea, a love of mine since I was in college. It's called the "LoyalTea Club." Cute, right?

Although I have yet to actually redeem any of my rewards (I certainly plan to), it's a program that has me more excited than others have in the past, and here's why: The rewards are clear and I know exactly how to earn and use them.

Every 11th drink is free. Food is 10% off when I buy it with a drink. And I get double points if I go before 9 a.m. — proof to me that Argo Tea is viewed less like Starbucks and more as a luxury item, but I digress. The free drink on my birthday made it worth joining, even if it meant signing up for their email list. The rewards are easy to remember and explain and I could easily rattle them off to a friend in an elevator — and I have. Check it out. It doesn't get much simpler than this.

LoyalTea does exactly what a loyalty program is supposed to do. It makes me feel rewarded without making me feel taken advantage of. And because it's right by our Direct Marketing News offices, I fully expect to actually reap the benefits I'll surely earn.

Yes, stores with small-time purchases like coffee and tea shops have more flexibility to do this than, say, an airline or hotel company. But the lesson is the same. If your company's rewards aren't clear, you won't get what you want from your best customers, your loyal loyalty members.

Now, I'm craving a green passion fruit bubble tea. Yum.

See? LoyalTea works. It's that simple.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Customer Experience

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above