How to Drive Engagement in a World of Content Overload

Share this content:

Tuesday, August 19

1:00 - 2:00 p.m. EST

Register Now!


Content marketing is a critical part of every best-in-class marketer's strategy, but are we suffering from too much of it? As marketers, how do you create content that is relevant and timely for your customers?

Join Courtney Pierce, Senior Director of Marketing from Brightcove, for a compelling conversation on ways marketers can work smarter and develop engaging content that increases conversion rates on every device. You'll hear how Brightcove client ExactTarget set itself apart from its competition, doubled time on site, and increased website conversion rates just by implementing a dynamic video-rich marketing strategy.

This webinar will cover:


• Content overload and what that means for you and your customers
• How to break through the noise with meaningful content that engages and converts customers
• Numerous of real world examples for every industry on what content is working for them and why
• How video improved ExactTarget's website visitor engagement with its products and reduced page bounce rates by 12%




Featured Speaker:

Courtney Pierce, Senior Director of Marketing, Brightcove

Greg Grdodian brings 19 years of management experience, technical and creative conceptualization and inventive direct marketing strategies to Reach Marketing.

Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently, Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world's professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.

close

Next Article in Customer Experience

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here