The Shelf Life Of Stuff: Inventory Management Goes Digital

Share this content:

Having goods on hand is common sense. The tricky part is knowing how much inventory to have on hand. Stock too much and the goods don't move fast enough. The price spoils. Have too little and a frustrated shopper will go elsewhere.

Now multiply this headache by the number of channels a shopper can use to purchase goods. Did they purchase in-store or online? Was an online order for in-store pickup or delivery? Did they order on desktop or on mobile?

How do you track all this action to match one good with one order?

Multichannel inventory man­agement is the solution, but it is not the silver bullet. Retailers have to craft a system that works best for them, which should turn confusion into clarity. How a system is structured matters just as much as what system you purchase.

Page 1 of 5

Welcome to Retail Week 2017, a week at DMN where we explore everything related to retail marketing

See all of the pieces here.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above