One on One: Measuring ROI on Experience, with Wendy Steinle

One on One: Measuring ROI on Experience, with Wendy Steinle

Adobe's Wendy Steinle discusses research which shows real ROI on the experience business

Adobe's Experience System of Record

Adobe's Experience System of Record

The customer experience isn't just a buzz-phrase. It's driving a re-thinking and re-architecting of Adobe's cloud offering

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

The Wednesday Stack: Adobe Re-Architects the Experience Cloud

Headline news from Adobe Summit, plus updates from Bazaarvoice and Innovid

Do Chatbots And Humans Work Better Together?

Do Chatbots And Humans Work Better Together?

Finding a balance between man and machine

Reaping an ROI on Returns

Reaping an ROI on Returns

Returns might seem to be a problem. But with the right strategy, they're an opportunity

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

One on One: Direct-to-Consumer with a Lift from AI: Fayez Mohamood

Fayez Mohamood of Bluecore explains the D2C channel, the importance of AI, and how marketing's role is changing

The Wednesday Stack: Gartner's View of AI

The Wednesday Stack: Gartner's View of AI

Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics

Shoptalk 2018: Debunking Retail's 'New Normal'

Shoptalk 2018: Debunking Retail's 'New Normal'

How brands like Amazon, Target and Macy's are tackling the 'retail apocalypse' head on — if it even exists

From Product to Customers: Ascend 2018

From Product to Customers: Ascend 2018

We talk to product developers, customers, and Episerver's own B2B guru about detecting intent

How to Develop Customer Micro-moments: Analytics Corner

How to Develop Customer Micro-moments: Analytics Corner

Here's how data and analytics can help spot potential micro-moments where a brand can be useful to customers

Brands: Compete on Experience

Brands: Compete on Experience

That's the takeaway from this year's Episerver Ascend. Brands must differentiate not through products and services, but through CX

Cartoon: Go Directly to Purchase, Skip Intent

Cartoon: Go Directly to Purchase, Skip Intent

Your device is pushing you through the funnel, faster than you know

Bringing the XR to SXSW

Bringing the XR to SXSW

Accenture Interactive brings extended reality experiences to the festival

The Monday Stack: Who Owns the CX?

The Monday Stack: Who Owns the CX?

We have digital business cards, we have fashion sentiment, we have real-time complete identities. Who has the CX?

SAP Hybris: A Three Part Strategy for GDPR

SAP Hybris: A Three Part Strategy for GDPR

European roots and the Gigya acquisition empower the SAP Hybris response to GDPR

A Customer-Obsessed Approach To Email Marketing

A Customer-Obsessed Approach To Email Marketing

Put customers at the core of every business decision

One on One: Hjalti Karlsson on Designing for the Entire Brand

One on One: Hjalti Karlsson on Designing for the Entire Brand

Hjalti Karlsson explains how design-driven strategies support a holistic customer experience

It's the Experience, Stupid: Missing the Point of Retail Tech

It's the Experience, Stupid: Missing the Point of Retail Tech

If you think retail tech is just about moving product more efficiently, think again

The Shelf Life Of Stuff: Inventory Management Goes Digital

The Shelf Life Of Stuff: Inventory Management Goes Digital

The tricky part is knowing how much inventory to have on hand

Amazon Go Storms the Retail Barricades

Amazon Go Storms the Retail Barricades

Our writer visited to Seattle to see for himself how the new no-check-out model will have a revolutionary impact on retail

Adobe Experience Manager Gets Smarter

Adobe Experience Manager Gets Smarter

The major marketing cloud announces AI-driven enhancements to its content management platform

Mobility Marketing: Toyota's e-Palette

Mobility Marketing: Toyota's e-Palette

Is it a car? Is it a store? Is it a mobile ad? All of the above

Designs on the Future: Fjord's 2018

Designs on the Future: Fjord's 2018

Fjord, the design and innovation consultancy, maps the key business and tech trends of 2018

How Retailers Are Using AR in Marketing

How Retailers Are Using AR in Marketing

Retailers are having success with using augmented reality in marketing, bridging the gap between online and offline aesthetics

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL And Cirque du Soleil: An Unlikely Experiential Marketing Team

NFL Experience Times Square blends storytelling and tech to connect and engage with fans

Team Talk: Keep Politics Out of Marketing?

Team Talk: Keep Politics Out of Marketing?

The DMN editors talk about whether marketing, in the age of the customer experience, can be politics-free

Bomb Cyclone Chaos at JFK Undermines Customer Engagement by Airlines

Bomb Cyclone Chaos at JFK Undermines Customer Engagement by Airlines

Consumers have been quick to blame airlines, but the fault lies in poor airport infrastructure

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

Yelp, InMoment Partnership Brings AI Insights To Customer Reviews

Yelp, InMoment Partnership Brings AI Insights To Customer Reviews

InMoment will work with Yelp's expansive review database to aggregate and analyze emotional experiences, providing a more robust CX profile for organizations

Cartoon: Keep Scrolling

Cartoon: Keep Scrolling

And Happy Thanksgiving to all our readers who celebrate the holiday!

Personalization: Are We There Yet?

Personalization: Are We There Yet?

Using marketing technology and marketing strategy to make personalization a reality

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

Ticketmaster Partners with YouTube to Sell Tickets on Artists' Video Pages

YouTube and Ticketmaster? The perfect frenemyship.

Cartoon: The Connected Consumers

Cartoon: The Connected Consumers

Shop online, pick up in person, compare prices: Always connected

5 Takeaways from SiriusDecisions Tech Exchange

5 Takeaways from SiriusDecisions Tech Exchange

Senior Research Director Gil Canare talks process and technology

How Machine Learning Can Build Brand Value

How Machine Learning Can Build Brand Value

Advanced analytics, incorporating machine learning, is becoming an important route to growth

Your Technology is Making You Inefficient and Here's Why

Your Technology is Making You Inefficient and Here's Why

In today's fast-paced world, people rely on technology to improve the efficiency of their work. It could have the opposite effect

Saying Goodbye to Passive Shopping: How One Brand is Changing the Face of Retail

Saying Goodbye to Passive Shopping: How One Brand is Changing the Face of Retail

Creating a retail center that caters to customer needs with tailored and individual customization is the key to a hot-button issue in consumerism

Walmart Brings the Shelfbots

Walmart Brings the Shelfbots

Shelf-scanning robots set the stage for a better customer experience

3 Tips to Help Any Retailer Master the Pop-Up Shop Trend

3 Tips to Help Any Retailer Master the Pop-Up Shop Trend

Here are a few tips to help your brand and business make the best use of the pop-up store phenomenon.

One on One: The Customer is Fundamental, says Marco Scognamiglio

One on One: The Customer is Fundamental, says Marco Scognamiglio

The RAPP global CEO talks about staying relevant to customers on a real-time basis

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

Our weekly column about marketing tech and ops

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

Intercom is all about speaking to customers as if they're known individuals

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

From MarTech 2017, some big themes: and some things which might blow them out of the water

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

The move by the software giant shines a spotlight on customer identity management

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

Hallmark Business Connections helped Walgreens thank some very special customers

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

The CEO of SundaySky explains how video can be individually personalized at moment of rendering

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

The psychedelic pizza chain implemented a customer feedback solution to centralize its disparate data sources

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

3 Ways Amazon Has Influenced the Retail Industry

3 Ways Amazon Has Influenced the Retail Industry

Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact

How to Create Connected Customer Service

How to Create Connected Customer Service

A connected customer service eco-system can help sales and marketing too

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

Come hell or high water...

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

Machine learning can power personalization of selected components across devices

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

From Olson 1to1, guidance on tackling the content challenge

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

One on One: Alex Cheeseman on Building Brand Experiences

One on One: Alex Cheeseman on Building Brand Experiences

Storyful is a strategic partner for brands seeking to build a solid experience for customers

HomEquity Bank Invests in Digital and Mobile Optimization

HomEquity Bank Invests in Digital and Mobile Optimization

How the Canadian federally regulated bank redesigned its website to create a better experience for its senior audience

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

Is Your Brand Producing Memorable Customer Experiences?

Is Your Brand Producing Memorable Customer Experiences?

If a customer experience isn't remembered, did it really happen?

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

Marketers Still Have Room to Grow Personalization Efforts

Marketers Still Have Room to Grow Personalization Efforts

A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Designing the "Big E"

Designing the "Big E"

Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

OneMain Racing has officially launched a microsite and sweepstakes

A Marketer's Best Friend

A Marketer's Best Friend

How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

At Isobar, everyone is welcome to think innovatively

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

Google Chrome to Ride Shotgun on Unacceptable Ads

Google Chrome to Ride Shotgun on Unacceptable Ads

Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

What Marketers Need to Know About UX

What Marketers Need to Know About UX

What UX is, and why it's so important

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

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