Walmart Brings the Shelfbots

Walmart Brings the Shelfbots

Shelf-scanning robots set the stage for a better customer experience

3 Tips to Help Any Retailer Master the Pop-Up Shop Trend

3 Tips to Help Any Retailer Master the Pop-Up Shop Trend

Here are a few tips to help your brand and business make the best use of the pop-up store phenomenon.

One on One: The Customer is Fundamental, says Marco Scognamiglio

One on One: The Customer is Fundamental, says Marco Scognamiglio

The RAPP global CEO talks about staying relevant to customers on a real-time basis

The Wednesday Stack: Convergence Everywhere

The Wednesday Stack: Convergence Everywhere

Our weekly column about marketing tech and ops

Connecting Conversations to Personalize Marketing

Connecting Conversations to Personalize Marketing

Intercom is all about speaking to customers as if they're known individuals

The Rise of Martech and the Fall of Marketing?

The Rise of Martech and the Fall of Marketing?

From MarTech 2017, some big themes: and some things which might blow them out of the water

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

The move by the software giant shines a spotlight on customer identity management

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

Target, L'Oréal Reap Benefits of Good Data

Target, L'Oréal Reap Benefits of Good Data

At New York Advertising Week, brands reaffirmed building on first-party data for success

Valued Walgreens Customer, Thank You...Signed Emily

Valued Walgreens Customer, Thank You...Signed Emily

Hallmark Business Connections helped Walgreens thank some very special customers

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

One on One: Jim Dicso on Videos Which Reflect the Person Who Views Them

The CEO of SundaySky explains how video can be individually personalized at moment of rendering

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

Customer Feedback Is the Main Ingredient in Mellow Mushroom's CX Strategy

The psychedelic pizza chain implemented a customer feedback solution to centralize its disparate data sources

How To Use Image Search To Enhance Marketing Strategy

How To Use Image Search To Enhance Marketing Strategy

ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Physical Meets Digital in the Future of Retail

Physical Meets Digital in the Future of Retail

Insights from Bazaarvoice, Emarsys, Inmobi, and Pebblepost, fresh from eTail East in Boston

3 Ways Amazon Has Influenced the Retail Industry

3 Ways Amazon Has Influenced the Retail Industry

Whether retailers consider the online marketplace a friend or foe, it's hard to ignore its impact

How to Create Connected Customer Service

How to Create Connected Customer Service

A connected customer service eco-system can help sales and marketing too

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

Come hell or high water...

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

The Monday Stack: Good and Bad Experiences

The Monday Stack: Good and Bad Experiences

Our weekly column about marketing tech and ops

Adobe Target Gets Granular with Personalization

Adobe Target Gets Granular with Personalization

Machine learning can power personalization of selected components across devices

It Should Feel Like it's Coming From a Human

It Should Feel Like it's Coming From a Human

From Olson 1to1, guidance on tackling the content challenge

One on One: Adam Corey on Getting to the Other Side of the Pixels

One on One: Adam Corey on Getting to the Other Side of the Pixels

Adam Corey of Tealium explains how tag management supports a data layer, and enables personalized marketing

Why You Should Care About the Product Ownership Experience

Why You Should Care About the Product Ownership Experience

Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience

One on One: Alex Cheeseman on Building Brand Experiences

One on One: Alex Cheeseman on Building Brand Experiences

Storyful is a strategic partner for brands seeking to build a solid experience for customers

HomEquity Bank Invests in Digital and Mobile Optimization

HomEquity Bank Invests in Digital and Mobile Optimization

How the Canadian federally regulated bank redesigned its website to create a better experience for its senior audience

Google Gives Marketers VR Building Blocks

Google Gives Marketers VR Building Blocks

Google's VR push goes beyond the YouTube initiative we reported last week

Is Your Brand Producing Memorable Customer Experiences?

Is Your Brand Producing Memorable Customer Experiences?

If a customer experience isn't remembered, did it really happen?

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

Marketers Still Have Room to Grow Personalization Efforts

Marketers Still Have Room to Grow Personalization Efforts

A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

5 Ways Peloton Is Pedaling Towards a Better Customer Experience

How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.

Dr Pepper Partners with Country Artist to Engage Consumers

Dr Pepper Partners with Country Artist to Engage Consumers

MAX identified a significant correlation between Dr Pepper lovers and Brett Eldredge fans

Designing the "Big E"

Designing the "Big E"

Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

Sprout Social, Twitter Launch Bot for Consumer Issues

Sprout Social, Twitter Launch Bot for Consumer Issues

Brands will now be able to take advantage of a solution that can deploy Twitter chatbots in a matter of minutes

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

One on One: Jennifer Mathissen on Data-Driven Consumer Insights

On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space

Omnichannel Integration as a Marketing Stack Strategy

Omnichannel Integration as a Marketing Stack Strategy

A new term, a specific skill-set, but a common sense approach to data-driven omnichannel marketing

Alternative Design Facts v. Real Facts in Digital Marketing

Alternative Design Facts v. Real Facts in Digital Marketing

Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now

OneMain Racing Drives Digital Experience

OneMain Racing Drives Digital Experience

OneMain Racing has officially launched a microsite and sweepstakes

A Marketer's Best Friend

A Marketer's Best Friend

How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

At Isobar, everyone is welcome to think innovatively

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

Google Chrome to Ride Shotgun on Unacceptable Ads

Google Chrome to Ride Shotgun on Unacceptable Ads

Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

What Marketers Need to Know About UX

What Marketers Need to Know About UX

What UX is, and why it's so important

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

Airlines are measured in brand performance with analysis of social media and word of mouth conversations

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

OK Google Goes Shopping

OK Google Goes Shopping

Marketing opportunities abound as Google launches voice-activated shopping

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

Boldly going beyond traditional programmatic, towards the predictive frontier

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

If there's an issue for marketers, it's misclassification

Marketing Goes Live

Marketing Goes Live

Live streaming means active engagement gold for savvy brands

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

TripAdvisor Launches Enhanced Ad Products

TripAdvisor Launches Enhanced Ad Products

New ad products increase marketing capabilities but may decrease trust

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

Third-largest soccer brand partners with Uber

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Why are online retailers opening brick-and-mortar locations?

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

Experience Over Points in Customer Loyalty

Experience Over Points in Customer Loyalty

What matters when it comes to loyalty programs

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

Censored chatbot delivers better customer experience

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

How to have a demand generation process in place

The Evolution of CRM

The Evolution of CRM

How the future of CRM will change marketing

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