Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.
Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move
How can we make advertisers understand how annoying this is?
In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
Back-to-school serves as a reminder that digital channels not only drive digital purchases, but in-store purchases too
Programmatic tactics are essential in making campaigns centered on IoT device successful. Learn how these tactics can be best organized with analytics
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment
Get a 360 degree view of the customer, and don't let go
Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
How people will be buying for Mother's Day--and how to reach them
With all digital media on programmatic platforms in 2016, Arthur Ceria reflects on closing the loop between marketing effort and sales impact
A solution to the enduring problem of cart abandonment
The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
The personalized customer experience isn't always welcome
Going beyond an Amazon-style recommendation algorithm, Jetlore looks at what consumers don't purchase, and what they don't do on websites, to build richer personalization
Company of the Week
We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.
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