The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.
Successful single-channel interactions are commonplace, but only 14% of CMOs polled said they're executing personalization across the customer journey.
Marketing industry insiders predict the most significant ways that B2B and B2C buyers will behave differently this year—and what marketers should do about it.
Zuckerberg & Co. rode personalization to good reviews in a year when service levels slid off the table. ACSI ratings declined for six out of 10 companies.
The cosmetic giant's head of customer engagement in Canada gave a glimpse into what consumer engagement might look like in the years ahead.
That was the size of the fine Bank of America paid to the Consumer Financial Protection Bureau for deceptive marketing. Is the CFPB a model that will be replicated?
A new study shows that the number of items a consumer purchases in his first visit to an e-tailer is telling of his future buying behavior.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
If there was ever any question of email's effectiveness, one recent study provides a succinct answer: Email works.
A targeted search campaign on Pinterest delivered the food company a tasty 6.7 million earned media impressions in just four months.
Your customers are tough cookies. Let them know that your brand is the one they should buy from by showing appreciation for their business and interactions.
A new study from the research firm shows a direct correlation between customer experience prowess and organic growth rates.
Creating seamless brand experiences and fueling engagement across the customer journey requires a data-driven, integrated approach. Learn how 3 Day Blinds worked with Turn and Marketo to connect their digital advertising and marketing automation and uncover actionable insights about their audience.
Join Talibah Mbonisi, director of marketing operations for Silverpop, an IBM Company, as she shares tips for using data and automation to drive engagement.
All marketers agree that it's very important to communicate with other departments vis-à-vis customer engagement, so why are so few sales and marketing departments on the same page?
Executives from Alaska Air, John Wiley & Sons, and Vans discuss how digital and customer expectations are changing their approach to marketing.
The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.
In this Webinar, NY Times best-selling author Jay Baer introduces a new approach that cuts through the clutter: marketing that is truly, inherently useful.
Customers who are truly loyal—emotionally connected to a brand—are hard to come by. Most are just behaviorally loyal. But beware: Some habits are easy to change.
In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.
Marketing leaders from GE, LinkedIn, and Twitter discuss their views of customer centricity and innovation in a time of momentous change.
Extracting data insights comprise the lion's share of the challenges marketers face trying to deliver those apex experiences.
Customers thirst for standout customer experiences from brands. Coca-Cola's Lorie Buckingham explains how the beverage brand consistently and continuously delivers them.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.