Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience
The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.
A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.
How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.
Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move
How can we make advertisers understand how annoying this is?
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