In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.
Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move
How can we make advertisers understand how annoying this is?
In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
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