3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

How to have a demand generation process in place

The Evolution of CRM

The Evolution of CRM

How the future of CRM will change marketing

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

It's time to look again at those lists of lessons Trump could teach marketers

Bank of America Launches Personal Finance AI-Powered Bot

Bank of America Launches Personal Finance AI-Powered Bot

Bank introduces financial advice bot

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Survey results show US Presidential candidates have negative reputations

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

The best examples of how retail companies use AR

Trump Campaign Launches 'Exclusive' Black Card

Trump Campaign Launches 'Exclusive' Black Card

Republican presidential candidate offers exclusive card

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

Google, Amazon Set to Open New Brick-And-Mortar Stores

Google, Amazon Set to Open New Brick-And-Mortar Stores

Online giants will open new stores

The North Face Embarks on a New Journey

The North Face Embarks on a New Journey

The preeminent outdoor experience company is set to change the look of its stores

Five9 on Dealing with Einstein

Five9 on Dealing with Einstein

AI isn't yet ready to replace human contact

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

The 5 Benefits of Subscription Services

The 5 Benefits of Subscription Services

The unlimited subscription service option is becoming a trend

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

Hillary supporters were more actively ordering delivery during debate

Uber App to Offer Retailers Store-Front Drop Off

Uber App to Offer Retailers Store-Front Drop Off

Uber and Yext's new partnership offers retail companies new campaign opportunities

40 Under 40 2016: Kim Lewis, Golfsmith International

40 Under 40 2016: Kim Lewis, Golfsmith International

Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.

40 Under 40 2016: Bill Aicher, Musicnotes.com

40 Under 40 2016: Bill Aicher, Musicnotes.com

Bill Aicher is an expert in digital marketing, user experience, and engagement. He has more than 16 years of professional experience.

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Cartoon: "X" it Away if You Can

How can we make advertisers understand how annoying this is?

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Saved By the Service

Saved By the Service

How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

Undisclosed sponsorships are running rampant on social media, but what can be done?

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

What Marketers Can Learn from NFL's Success

What Marketers Can Learn from NFL's Success

In celebration of the 2016 NFL season, DMN delivers the best marketing strategies to learn from the football giant.

The Data-Driven Evolution of US Army Marketing Tactics

The Data-Driven Evolution of US Army Marketing Tactics

In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

The insights of Devin Leonard's "Will Amazon Kill FedEx?"

Sports Authority to Sell 25 Million Customer Emails

Sports Authority to Sell 25 Million Customer Emails

Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

AI Amy and the Customer Experience

AI Amy and the Customer Experience

Dennis Mortensen of x.ai talks about Amy, the AI assistant.

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Airbnb Unveils Concierge Services

Airbnb Unveils Concierge Services

Airbnb Trips provide travelers with an itinerary.

Adidas Partners with Digital Agency to Tone Brand

Adidas Partners with Digital Agency to Tone Brand

Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.

Here Comes Account Based Everything

Here Comes Account Based Everything

Look out, it's a buzzphrase on steroids

'Smart' Contact Lenses Will Cloud Vision

'Smart' Contact Lenses Will Cloud Vision

The 'smart' contact lenses will expose more of the world than we care to admit.

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Cartoon: The Peasants are...Expressing Sentiment

Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

Infographic: Even Back-to-School Marketing is Increasingly Digital

Infographic: Even Back-to-School Marketing is Increasingly Digital

Back-to-school serves as a reminder that digital channels not only drive digital purchases, but in-store purchases too

How Programmatic Strategies Bring Campaign Success

How Programmatic Strategies Bring Campaign Success

Programmatic tactics are essential in making campaigns centered on IoT device successful. Learn how these tactics can be best organized with analytics

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

We're not brand marketers, so we're giving away ideas for free

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

GetResponse Gets Automating

GetResponse Gets Automating

A new marketing automation solution from the email marketing platform

Robots Are Taking Over Retail

Robots Are Taking Over Retail

The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.

Tag, You're It

Tag, You're It

Cloud-based tag management helps track website experiences

Virtual Assistants Acting Naturally

Virtual Assistants Acting Naturally

TouchCommerce is leveraging natural language processing to create more intelligent chatbots

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Five Minutes With: Align the Digital Stakeholders, says Jay Stevens

Jay Stevens, CRO at Adform, sees TV and out-of-home lagging behind as data driven channels

One on One: Consumers Moving Across the World, with Duncan McCall

One on One: Consumers Moving Across the World, with Duncan McCall

Duncan McCall, CEO of Place IQ, discusses the importance of location to modeling consumer behavior

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Five Minutes With: Meaningful Relationships, not Meaningless Messages, says Berkley Bowen

Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages

One on One: Customers Live Out Loud, says Paul Johns

One on One: Customers Live Out Loud, says Paul Johns

Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment

Click 'Yes' to Accept

You always read the terms of service, right?

One on One: Those High Impact Moments with Ryan Nichols

One on One: Those High Impact Moments with Ryan Nichols

Ryan Nichols of Zendesk talks about bringing businesses and customers closer together

Three Data Points on The Horizon

Three Data Points on The Horizon

Three new, key data points are coming into focus

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Way to bring back wayward customers after health scares

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Five Minutes With: Small Businesses Need Better Tools, says Tim Hayden

Tim Hayden of Zignal Labs shares his marketing tech outlook

Cartoon: A Personal View of the Customer

Get a 360 degree view of the customer, and don't let go

The Changing Face of Email Marketing

The Changing Face of Email Marketing

Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

A Local Digital Brand Finds its Audience

A Local Digital Brand Finds its Audience

A Massachusetts luxury apartment brand provides a case study in audience targeting and content optimization

Cartoon: The Human Recommendation Engine

Your server today is a walking algorithm

Follow Data, Find Customer

Follow Data, Find Customer

YouAppi is a matchmaker when it comes to mobile messages and the right recipients

Location, Location, (Understanding) Location

Location, Location, (Understanding) Location

Location marketing breaks down the barriers between digital and "real" world customer journeys

Translating Your Marketing Beyond the Olympics

Translating Your Marketing Beyond the Olympics

Brand globalization means anticipating the needs of a global market

Zebra knows it all, now

Zebra knows it all, now

Real time, IoT-based enterprise tracking supports the supply chain and improves customer experience

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

Five Minutes With: Chris Perkins, Managing Director, Bernstein-Rein

Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured

CNX16 Diary (3): The party's over

CNX16 Diary (3): The party's over

Some last thoughts from Salesforce Connections

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

CNX16 diary (2): Are you experienced?

CNX16 diary (2): Are you experienced?

Is the customer experience really something a business can sell--or is it just window-dressing on old-school hustle?

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

CNX16 diary: Scott McCorkle retweeted me

CNX16 diary: Scott McCorkle retweeted me

Find out which product Scott McCorkle thinks is the most important in all digital marketing

Lightning strikes the marketing cloud

Lightning strikes the marketing cloud

Salesforce will today announce Marketing Cloud lightning, a new platform and user experience, as well as other new products

The art and science of price optimization

The art and science of price optimization

Consider a multiplicity of pricing models in an environment where customers are driving deals

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

Consumers complain, but will they leave?

Infographic: Selling Mother's Day

How people will be buying for Mother's Day--and how to reach them

Outfront says "Watch these spaces"

Outfront says "Watch these spaces"

Outfront is bringing networked, interactive ad displays to prime locations--and first to Columbus Circle, NYC

Personalization Helps Marmot Improve Conversion Rates

Personalization Helps Marmot Improve Conversion Rates

The outdoor apparel and equipment brand uses customer Web behavior to generate tailored recommendations and experiences.

Liferay: a single view for enterprise data

Liferay: a single view for enterprise data

Liferay's new DXP aims at putting user data in one, useful place

Customer intimacy in a software economy

Customer intimacy in a software economy

Cloud consultant Jeff Kaplan explains how the software economy can help marketers develop more intimate customer experiences

Taking Action on Your Customer Data

Taking Action on Your Customer Data

Our Marketing&Tech Innovation Summit partner offers insight into the many ways marketers can optimize customer data.

Infer: B2B marketing gets predictive

Infer: B2B marketing gets predictive

Infer brings its predictive analytics to B2B marketing through new partnerships with Oracle Eloqua and Terminus

The 6 Stages of Digital Transformation

The 6 Stages of Digital Transformation

Customer experience expert Brian Solis plays business psychoanalyst in mapping out the arduous conceptual journey to business reinvention.

Becoming a Customer-Obsessed Marketer

Becoming a Customer-Obsessed Marketer

Advice for achieving and maintaining customer centricity at a time when customers expect nothing less.

Trustpilot lets customers do the marketing

Trustpilot lets customers do the marketing

Customer-sourced reviews help businesses grow

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

The Right Data Can Drive Customer Action

The Right Data Can Drive Customer Action

How marketers can use data to spur customer to buy, advocate, share, and engage. [eBook]

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Five Minutes With: Jason Voiovich, Chief Customer Officer, Logic PD

Jason Voiovich views cultural change as more important than chasing the latest "sexy unicorn" technology

"It's Not About the Device, It's About the Experience"

"It's Not About the Device, It's About the Experience"

Improving customers' brand interactions on mobile starts with a focus on the customer rather than on the device.

Five Minutes With: Arthur Ceria, CEO of Creative Feed

Five Minutes With: Arthur Ceria, CEO of Creative Feed

With all digital media on programmatic platforms in 2016, Arthur Ceria reflects on closing the loop between marketing effort and sales impact

Cartoon: Shopping Cart Named Desire

A solution to the enduring problem of cart abandonment

Why Be an "Experience" Business? Because Customers Expect It

Why Be an "Experience" Business? Because Customers Expect It

When brands focus on the experience rather than on the product, customers respond—with their dollars and their loyalty.

It's Time to Be an Experience Business

It's Time to Be an Experience Business

The theme at the 2016 Adobe Summit is why and how to transform to an experience business. Adobe made several product announcements in line with that theme.

You can get satisfaction

You can get satisfaction

Customer service ain't what it used to be.

It All Starts With the Customer

It All Starts With the Customer

Speakers at #Excom2016 emphasized that companies need to put customers at the center of their strategic decision making.

Cartoon: Eat Your Greens

These ads are paying for your pizza

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