Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies
New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience
Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.
Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move
How can we make advertisers understand how annoying this is?
In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.
Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).
Back-to-school serves as a reminder that digital channels not only drive digital purchases, but in-store purchases too
Programmatic tactics are essential in making campaigns centered on IoT device successful. Learn how these tactics can be best organized with analytics
Berkley Bowen, CEO of Cue Connect, talks about the importance of social sharing and 'wishlists' for online retail marketing, and avoiding multitudes of meaningless messages
Conversocial's CMO Paul Johns talks about scaling customer service and promoting positive brand experience in the unforgiving social/mobile environment
Get a 360 degree view of the customer, and don't let go
Chris Perkins advocates thoughtful evolution in this fast-moving environment; and remembering that not everything can be measured
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.