A Marketer's Best Friend

A Marketer's Best Friend

How the dogged pursuit of personalization is beginning to play in video ads and movie trailers

Four Marketing Experts Weigh In on Google's Ad Blocker

Four Marketing Experts Weigh In on Google's Ad Blocker

The announcement has those in marketing questioning the approach and the overwhelming power the ad blocker would give Google

Streaming Competition Will Force Netflix to Rethink on Ads

Streaming Competition Will Force Netflix to Rethink on Ads

The growing market for original content on streaming services may change the future of Netflix

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

Williams Scotsman shortened click-through times and enhanced lead generation

How to Be a Customer-Friendly Data Company

How to Be a Customer-Friendly Data Company

Five ways to be customer-first data collectors

Commerce Cloud: An Icebreaker for the Customer Success Platform

Commerce Cloud: An Icebreaker for the Customer Success Platform

In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience

Lufthansa Consumer Engagement Soars with Snapchat Campaign

Lufthansa Consumer Engagement Soars with Snapchat Campaign

How an airline engaged consumers by turning the camera on itself

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Weather Company's Machine-Learning Analysis Model Helps Brands Prep, Respond

Outage Prediction model will aid utility companies to prepare and respond to weather-related events

Wayfair Launches New AI-Leveraged Feature

Wayfair Launches New AI-Leveraged Feature

One of the world's largest ecommerce companies for home furnishings and décor adds features to enhance customer experience

Isobar is Creating for the Future at NowLab

Isobar is Creating for the Future at NowLab

At Isobar, everyone is welcome to think innovatively

4 Considerations for Optimizing Your Website

4 Considerations for Optimizing Your Website

Expert tips from Boston's CMC

UX Is Content: Content Is UX.

UX Is Content: Content Is UX.

The lines behind web UX and web content are so blurred as to be almost meaningless

Google Chrome to Ride Shotgun on Unacceptable Ads

Google Chrome to Ride Shotgun on Unacceptable Ads

Experts agree ads should relevant and non-intrusive: But should Google be the enforcer?

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

What Marketers Need to Know About UX

What Marketers Need to Know About UX

What UX is, and why it's so important

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

One on One: Tara-Nicholle Nelson on Moving From Transactional to Transformational

Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

One on One: Zeta Can Compete Everywhere, says Jeffry Nimeroff

Zeta is lining up with the big marketing cloud players, says CIO Jeffry Nimeroff

Repeat Message as Needed

Repeat Message as Needed

A deep dive into the key topic of cadence

Treating Patients Like Valued Customers

Treating Patients Like Valued Customers

North Memorial health is evolving its branding to empower patients/customers

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

The Changing Face of Agencies

The Changing Face of Agencies

Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

Contemplating the AI Revolution

Contemplating the AI Revolution

Paul Roehrig of Cognizant is pondering revolutionary changes which will bring about a machine-driven, but still human-centric, future

One on One: Kevin Lindsay on the Experience Business

One on One: Kevin Lindsay on the Experience Business

At Adobe Summit 2017, Kevin Lindsay gives his perspective on the "experience business" theme

Beyond the Marketing Cloud: Adobe Summit 2017

Beyond the Marketing Cloud: Adobe Summit 2017

Adobe comes out punching with its new Experience Cloud

The CMO's Influence on New Product Design

The CMO's Influence on New Product Design

South African Airways VP of marketing Kim Thipe explains why new product development should live within marketing

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

Airlines are measured in brand performance with analysis of social media and word of mouth conversations

The Monday Stack

The Monday Stack

Welcome to our weekly column about all things marketing tech and ops

OK Google Goes Shopping

OK Google Goes Shopping

Marketing opportunities abound as Google launches voice-activated shopping

Better Wrong Than Late? The Content Marketing Balancing Act

Better Wrong Than Late? The Content Marketing Balancing Act

What's more important for content? Being great or being first?

A Tale of Two Rocket Fuels

A Tale of Two Rocket Fuels

Boldly going beyond traditional programmatic, towards the predictive frontier

Segmentation Good, Over-Segmentation Bad

Segmentation Good, Over-Segmentation Bad

Marketers should not allow technology to lead them down the road of too many customer segments

Using Salesforce to Amplify Brand Reach

Using Salesforce to Amplify Brand Reach

Amplify Credit Union is leveraging Salesforce cloud services to reach members and give back to the community

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Email Marketing Survives Gmail Tabs

Email Marketing Survives Gmail Tabs

If there's an issue for marketers, it's misclassification

Marketing Goes Live

Marketing Goes Live

Live streaming means active engagement gold for savvy brands

They Came By Tweet, They Came By App, and They Left A Message

They Came By Tweet, They Came By App, and They Left A Message

Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world

In the Future Tech Will Change, People Won't

In the Future Tech Will Change, People Won't

The psychology of personalization

TripAdvisor Launches Enhanced Ad Products

TripAdvisor Launches Enhanced Ad Products

New ad products increase marketing capabilities but may decrease trust

Manchester United Recruits Uber For Global Partnership

Manchester United Recruits Uber For Global Partnership

Third-largest soccer brand partners with Uber

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

A deep dive into the origins, motives, and importance of cross device tracking

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

User generated content can do much more than augment a brand's content marketing

A.I. Informs Personalization for Starbucks

A.I. Informs Personalization for Starbucks

Starbucks understands the perks of personalized marketing

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Clicks to Bricks: Why Online Retailers are Opening Physical Stores

Why are online retailers opening brick-and-mortar locations?

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

An immersive experience give you the perspectiveof a child struggling to see

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

Making the Jump to ABM

Making the Jump to ABM

Moving B2B sales to an ABM model calls for digital transformation and change management

Experience Over Points in Customer Loyalty

Experience Over Points in Customer Loyalty

What matters when it comes to loyalty programs

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

When is "Hey customers, we care!" appropriate?

Fixing the Fractured Funnel

Fixing the Fractured Funnel

The linear path customers once took to purchase has twisted and coiled into a web with multiple touch points. AI can help.

One on One: Ben Hindman on Making a Splash With In-Person Marketing

One on One: Ben Hindman on Making a Splash With In-Person Marketing

Ben Hindman of Splash on how events can be at the core of marketing efforts

TV Land Bolsters 'Younger' Engagement Through Social Media

TV Land Bolsters 'Younger' Engagement Through Social Media

How a marketing campaign kept the television show in the conversation

One on One: James Norwood on Delivering the Immersive Customer Experience

One on One: James Norwood on Delivering the Immersive Customer Experience

James Norwood of Episerver talks about a mid-way through the marketing tech space, especially for midmarket companies

Microsoft Zo Sacrifices Functionality for Safety

Microsoft Zo Sacrifices Functionality for Safety

Censored chatbot delivers better customer experience

3 Keys to ABM Success

3 Keys to ABM Success

The Information Technology Services Marketing Association is still betting on ABM: For good reasons

How Machine Learning Will Change Analytics

How Machine Learning Will Change Analytics

New optimization test options from Adobe and Google are the start of an intriguing blend of machine learning and analytics. Learn how ML and A/B lead to meaningful discoveries that can improve customer experience

One on One: Mehdi Daoudi Says Every Second Counts

One on One: Mehdi Daoudi Says Every Second Counts

Catchpoint helps customers drive fast, reliable user experiences

Customer Feedback Sorted Automatically

Customer Feedback Sorted Automatically

A new tool from Qrvey automatically analyzes in-app feedback and makes responding to customers easier and faster

3 Essential KPIs for Demand Creation Efficiency

3 Essential KPIs for Demand Creation Efficiency

How to have a demand generation process in place

The Evolution of CRM

The Evolution of CRM

How the future of CRM will change marketing

CX Will Drive Loyalty in Holiday Season

CX Will Drive Loyalty in Holiday Season

A new Adobe report finds a surprisingly large number of holiday purchases will be driven by customer experience rather than bargains

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

It's time to look again at those lists of lessons Trump could teach marketers

Bank of America Launches Personal Finance AI-Powered Bot

Bank of America Launches Personal Finance AI-Powered Bot

Bank introduces financial advice bot

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Report Shows Trump, Clinton Don't Engender Brand Loyalty

Survey results show US Presidential candidates have negative reputations

Retail Brands Use Augmented Reality to Reinvent Customer Experience

Retail Brands Use Augmented Reality to Reinvent Customer Experience

The best examples of how retail companies use AR

Trump Campaign Launches 'Exclusive' Black Card

Trump Campaign Launches 'Exclusive' Black Card

Republican presidential candidate offers exclusive card

Bringing the Retail Experience to Travel

Bringing the Retail Experience to Travel

SAP Hybris Travel Accelerator signals vertical specialization for the commerce, data and order brand

Google, Amazon Set to Open New Brick-And-Mortar Stores

Google, Amazon Set to Open New Brick-And-Mortar Stores

Online giants will open new stores

The North Face Embarks on a New Journey

The North Face Embarks on a New Journey

The preeminent outdoor experience company is set to change the look of its stores

Five9 on Dealing with Einstein

Five9 on Dealing with Einstein

AI isn't yet ready to replace human contact

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

The 5 Benefits of Subscription Services

The 5 Benefits of Subscription Services

The unlimited subscription service option is becoming a trend

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

Hillary supporters were more actively ordering delivery during debate

Uber App to Offer Retailers Store-Front Drop Off

Uber App to Offer Retailers Store-Front Drop Off

Uber and Yext's new partnership offers retail companies new campaign opportunities

40 Under 40 2016: Kim Lewis, Golfsmith International

40 Under 40 2016: Kim Lewis, Golfsmith International

Kim Lewis spearheads the award-winning omnichannel marketing group at Golfsmith International, ensuring a seamless brand experience across all customer touchpoints for the largest specialty golf retailer in the world.

40 Under 40 2016: Bill Aicher, Musicnotes.com

40 Under 40 2016: Bill Aicher, Musicnotes.com

Bill Aicher is an expert in digital marketing, user experience, and engagement. He has more than 16 years of professional experience.

What the Customer Did Next: Oracle Offers Orchestration

What the Customer Did Next: Oracle Offers Orchestration

Oracle's marketing orchestration offering promises truly adaptive, integrated cross-channel customer journeys which can wait for the customer to make a move

Princess Auto: Bringing Inventory to the People

Princess Auto: Bringing Inventory to the People

Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics

Cartoon: "X" it Away if You Can

How can we make advertisers understand how annoying this is?

The US Presidential Campaign Race to Collect Data

The US Presidential Campaign Race to Collect Data

How Donald Trump and Hillary Clinton's websites are attempting to solicit the American public

Saved By the Service

Saved By the Service

How one DMN staff member's sour experience with an Etsy vendor changed 180 degrees and what she learned from it.

What Can Halt Undisclosed Marketing on Social Media?

What Can Halt Undisclosed Marketing on Social Media?

Undisclosed sponsorships are running rampant on social media, but what can be done?

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

What Marketers Can Learn from NFL's Success

What Marketers Can Learn from NFL's Success

In celebration of the 2016 NFL season, DMN delivers the best marketing strategies to learn from the football giant.

The Data-Driven Evolution of US Army Marketing Tactics

The Data-Driven Evolution of US Army Marketing Tactics

In the face of evolving technologies and accessible information about soldier suicide and PTSD, the US Army is developing a new marketing mission.

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

True predictive marketing goes beyond making assumptions based on consumers' past behavior

Five Takeaways: Will Amazon Kill FedEx?

Five Takeaways: Will Amazon Kill FedEx?

The insights of Devin Leonard's "Will Amazon Kill FedEx?"

Sports Authority to Sell 25 Million Customer Emails

Sports Authority to Sell 25 Million Customer Emails

Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

AI Amy and the Customer Experience

AI Amy and the Customer Experience

Dennis Mortensen of x.ai talks about Amy, the AI assistant.

Amazon: Bargain Music Anchored to Echo?

Amazon: Bargain Music Anchored to Echo?

Will Amazon's discount music service really be tied to its Echo speaker?

The Misguided Marketing of Military Discounts

The Misguided Marketing of Military Discounts

The wrong way to market to military personnel.

Airbnb Unveils Concierge Services

Airbnb Unveils Concierge Services

Airbnb Trips provide travelers with an itinerary.

Adidas Partners with Digital Agency to Tone Brand

Adidas Partners with Digital Agency to Tone Brand

Global sportswear manufacturer Adidas teams with digital agency for new marketing strategy.

Here Comes Account Based Everything

Here Comes Account Based Everything

Look out, it's a buzzphrase on steroids

'Smart' Contact Lenses Will Cloud Vision

'Smart' Contact Lenses Will Cloud Vision

The 'smart' contact lenses will expose more of the world than we care to admit.

Denstu Aegis Acquires Controlling Stake in Merkle

Denstu Aegis Acquires Controlling Stake in Merkle

Performance marketing agency Merkle has sold a majority stake to global communications agency Dentsu Aegis

Cartoon: The Peasants are...Expressing Sentiment

Analyzing the sentiment in the reaction to "Let them eat cake..." (or croissants).

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