Gartner's Martha Mathers on prospects for AI and marketing; March madness; Acquia talks eCommerce experience; and news from Aprimo, RedPoint Global, Barometrics, and Lexalytics
InMoment will work with Yelp's expansive review database to aggregate and analyze emotional experiences, providing a more robust CX profile for organizations
Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures
In today's fast-paced world, people rely on technology to improve the efficiency of their work. It could have the opposite effect
Creating a retail center that caters to customer needs with tailored and individual customization is the key to a hot-button issue in consumerism
ECommerce has triggered renewed interest in images. Marketers of consumer goods and services should look at providing ways for customers to share and interact with images, particularly in the social media environment
Recent data from the CMO Council and LiveTechnology reveals just how many consumers are satisfied with their product ownership experience
The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.
A new study shows that marketers are neglecting the most effective personalization and UX optimization tactics, leaving money on the table.
How the connected home fitness company creates top-notch customer experiences that get members back on their stationary bikes.
On the day Amazon acquired Whole Foods, Jennifer Mathissen of Catapult discusses the significance of the move, and the data-driven consumer insights space
Marketers see factoids and tidbits everyday about web design, but with app and chatbots adding nuanced engagement online, what web features are now outdated? Here's a few answers on what still works now
In the second part of a two-part feature, how the Commerce cloud might act as an entry-point for the holistic Salesforce experience
Tara-Nicholle Nelson discusses how brands can thrive by building loyalty, not to products, but to the ways they enrich their customers' lives
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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