Customer Experience Management

Euro Review Site Invades America

Euro Review Site Invades America

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Trustpilot aims to be the Yelp or TripAdvisor for companies doing business primarily online.

Western Union Transfers Customer Passion to Brand Affinity

Western Union Transfers Customer Passion to Brand Affinity

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The more than 160-year-old brand taps into modern, digital, and social tools to make genuine connections with customers across the globe.

Marketers Are Showing Customers Love

Marketers Are Showing Customers Love

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Marketers today are understanding customers and context, personalizing experiences, and optimizing performance across channels.

Clarabridge Assumes a New Voice

Clarabridge Assumes a New Voice

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The customer intelligence company partners with Voci to add analytics of customer calls to its platform.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

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Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Sitecore Adds Commerce Solution to Its Experience Platform

Sitecore Adds Commerce Solution to Its Experience Platform

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The experience management company aims to decrease time-to-market and accelerate growth for e-commerce companies.

Measuring Marketing Across Channels

Measuring Marketing Across Channels

As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.

Customer Feedback Is a Pot of Gold

Customer Feedback Is a Pot of Gold

Are you making it easy for customers to share their opinions about your brand? If not, you should be.

The Best and Worst Companies for Customer Experience

The Best and Worst Companies for Customer Experience

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Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.

The Challenge of Changeable Customers

The Challenge of Changeable Customers

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When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

SDL Turns Vision Into Reality With Its Customer Experience Cloud

SDL Turns Vision Into Reality With Its Customer Experience Cloud

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The CXM platform provider aims to help marketers optimize the buyer experience across channels.

Customer Knowledge Is the Foundation of Marketing Success

Customer Knowledge Is the Foundation of Marketing Success

The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.

Personalized Marketing = Customer-Centric Marketing

Personalized Marketing = Customer-Centric Marketing

The way to profitably engage customers across marketing channels is to get personal.

Passionate About Customers

Passionate About Customers

In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.

Customer Communities: Don't Miss the Party

Customer Communities: Don't Miss the Party

Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.

Turn Crisis into Opportunity with Superior Customer Experience

Turn Crisis into Opportunity with Superior Customer Experience

Have a plan in place to provide an exceptional customer experience during a time of crisis. Doing so will instill confidence in your company and go a long way in enhancing long-term customer loyalty.

Infographic: Analytics Steer the Digital Helm

Infographic: Analytics Steer the Digital Helm

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Digital marketing decision makers list analytics tools and technologies as top priorities.

The Marketing Journey Begins With Customer Knowledge

The Marketing Journey Begins With Customer Knowledge

As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.

Banking on Customer Experience Management

Banking on Customer Experience Management

Leveraging next generation online CEM to drive business results.

Is Bad Service Undermining Your Marketing?

Is Bad Service Undermining Your Marketing?

Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.

4 Ways to Map Marketing to Customers' Journeys

4 Ways to Map Marketing to Customers' Journeys

What every marketer needs to know about customer journey maps.

FreshDirect's Secret to Tantalizing Its Customers

FreshDirect's Secret to Tantalizing Its Customers

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A new recipe for cooking up customer data has this direct seller of groceries in growth mode.

Loyalty Takes Listening

Loyalty Takes Listening

Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.

Data-Driven Marketing Is More Important Than Ever

Data-Driven Marketing Is More Important Than Ever

Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.

Consumers Want "Reciprocity of Value"

Consumers Want "Reciprocity of Value"

Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.

The Art (and Science) of Conversion

The Art (and Science) of Conversion

Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.

Making Privacy Table Stakes

Making Privacy Table Stakes

Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.

Train for Your Customer Experience Marathon

Train for Your Customer Experience Marathon

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Only the nimble brands will survive.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...