As omnichannel marketing becomes the norm, measuring performance across channels moves from optional to elemental.
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
Are you making it easy for customers to share their opinions about your brand? If not, you should be.
Food chains like H.E.B. and Trader Joe's do it right, healthcare companies like Coventry Health and Empire BlueCross BlueShield don't.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
The CXM platform provider aims to help marketers optimize the buyer experience across channels.
The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.
The way to profitably engage customers across marketing channels is to get personal.
In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.
Becoming customer-obsessed starts with doing a 180 in marketing. The way to create customer loyalty is to facilitate conversations in a vibrant community for your customers.
Have a plan in place to provide an exceptional customer experience during a time of crisis. Doing so will instill confidence in your company and go a long way in enhancing long-term customer loyalty.
Digital marketing decision makers list analytics tools and technologies as top priorities.
As a marketer, where do you start? Like so many other strategic challenges in business, you start by getting to know your customer.
Leveraging next generation online CEM to drive business results.
Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.
What every marketer needs to know about customer journey maps.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.
Only the nimble brands will survive.
Marketers need to close the gap between brand promise and customer experience.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.