Leveraging next generation online CEM to drive business results.
Beware of planting seeds that lead to disastrous customer service--and negative word of mouth.
What every marketer needs to know about customer journey maps.
Customers are more likely to be loyal to companies that meet their expectations. Doing so means aligning the voice of the customer with marketing.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Customers are willing to share personal information in exchange for what they consider communications and offers of equal value.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Companies that use Privacy by Design can better balance targeted marketing outreach with customer expectations.
Only the nimble brands will survive.
Marketers need to close the gap between brand promise and customer experience.
Marketers need to understand the key elements of CX; it may determine the success or failure of their efforts.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.