Customer Evangelists

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

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Consumers are taking to social channels to discuss brands more than ever, a new report says.

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

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Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.

Don't Hold Back Your Evangelists

Don't Hold Back Your Evangelists

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Advocate customers want to sing your praises, so give them a stage and a mic

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