Marketers must identify advocates and turn them into evangelists. Here's how.
Consumers are taking to social channels to discuss brands more than ever, a new report says.
Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.
Advocate customers want to sing your praises, so give them a stage and a mic
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.