Customer Evangelists

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

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Consumers are taking to social channels to discuss brands more than ever, a new report says.

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

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Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.

Don't Hold Back Your Evangelists

Don't Hold Back Your Evangelists

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Advocate customers want to sing your praises, so give them a stage and a mic

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.