Customer Evangelists

Timeless Truth #10: It's Not What You Know, It's Who You Know

Timeless Truth #10: It's Not What You Know, It's Who You Know

Marketers must identify advocates and turn them into evangelists. Here's how.

News Byte: Talking It Up on Social

News Byte: Talking It Up on Social

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Consumers are taking to social channels to discuss brands more than ever, a new report says.

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

5 Ways to Build Brand Advocacy and Magnify Customers' Passion

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Brands that lack evangelists will have to spend more on reach than those whose customers advocate for them.

Don't Hold Back Your Evangelists

Don't Hold Back Your Evangelists

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Advocate customers want to sing your praises, so give them a stage and a mic

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...