Customer Engagement

Introducing "Spotlight on SiriusDecisions"

Introducing "Spotlight on SiriusDecisions"

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DMN Editor-in-Chief Kim Davis sits down with senior research and service directors from SiriusDecisions to look at the hottest topics in the B2B space

Team Talk: Keep Politics Out of Marketing?

Team Talk: Keep Politics Out of Marketing?

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The DMN editors talk about whether marketing, in the age of the customer experience, can be politics-free

Trump at Center of Model Experiential Marketing Campaign

Trump at Center of Model Experiential Marketing Campaign

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Michael Wolff's new book on the Trump White House ticks every box in the experiential marketing template

The Wednesday Stack: GDPR and Other Reasons to be Anxious

The Wednesday Stack: GDPR and Other Reasons to be Anxious

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Let's start the New Year with European data regulations and an AI assistant with a sinister (at first glance) name

One on One: Anthony Larrisey on Experience, Diversity, and Trust

One on One: Anthony Larrisey on Experience, Diversity, and Trust

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Anthony Larrisey of Industria Creative takes us deep into experiential marketing — its opportunities and risks

Four Ways of Engagement: Voices from Dreamforce #4

Four Ways of Engagement: Voices from Dreamforce #4

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Exploring B2B and B2C customer engagement: Through big data, the Voice of the Customer, innovative presentations, and...email signatures

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

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It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

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Come hell or high water...

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

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The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

Designing the "Big E"

Designing the "Big E"

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Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

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Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

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Williams Scotsman shortened click-through times and enhanced lead generation

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

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Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

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Airlines are measured in brand performance with analysis of social media and word of mouth conversations

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

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Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

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User generated content can do much more than augment a brand's content marketing

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

The Evolution of CRM

The Evolution of CRM

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How the future of CRM will change marketing

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

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It's time to look again at those lists of lessons Trump could teach marketers

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

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Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

The 5 Benefits of Subscription Services

The 5 Benefits of Subscription Services

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The unlimited subscription service option is becoming a trend

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

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Hillary supporters were more actively ordering delivery during debate

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

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We're not brand marketers, so we're giving away ideas for free

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

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Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

One on One: Those High Impact Moments with Ryan Nichols

One on One: Those High Impact Moments with Ryan Nichols

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Ryan Nichols of Zendesk talks about bringing businesses and customers closer together

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