What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?
It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology
Come hell or high water...
Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members
The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.
Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive
Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app
Williams Scotsman shortened click-through times and enhanced lead generation
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation
Airlines are measured in brand performance with analysis of social media and word of mouth conversations
Knowing what content you have available is the first step; serving it to the right person at the right time comes next
User generated content can do much more than augment a brand's content marketing
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
When is "Hey customers, we care!" appropriate?
How the future of CRM will change marketing
It's time to look again at those lists of lessons Trump could teach marketers
Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
The unlimited subscription service option is becoming a trend
Hillary supporters were more actively ordering delivery during debate
True predictive marketing goes beyond making assumptions based on consumers' past behavior
We're not brand marketers, so we're giving away ideas for free
Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office
Ryan Nichols of Zendesk talks about bringing businesses and customers closer together
Three new, key data points are coming into focus
Way to bring back wayward customers after health scares
Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
Consumers complain, but will they leave?
It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.
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