Customer Engagement

Engaging Audiences with a Smart CDP

Engaging Audiences with a Smart CDP

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What is a true CDP, and how can it increase engagement and conversion, and lower acquisition costs, for a range of businesses?

Telling Effective Stories About Healthcare Tech

Telling Effective Stories About Healthcare Tech

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It's smart marketing for healthcare brands to engage patients in a narrative about cutting-edge technology

Cartoon: Customer Expectations at All Time High

Cartoon: Customer Expectations at All Time High

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Come hell or high water...

How a Luxury Travel Brand Drives Personalization at Scale

How a Luxury Travel Brand Drives Personalization at Scale

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Jetlore's AI helps luxury travel company SecretEscapes personalize communications with millions of members

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

Five Customer Experience Lessons Retailers Can Learn from Foot Locker

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The VP of customer experience and connectivity for the athletic apparel and footwear company shared some words of wisdom at Forrester's CXNYC Forum.

Designing the "Big E"

Designing the "Big E"

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Delivering "E" for experience means understanding the customer's needs in the moment. A conversation with Glen Hartman of Accenture Interactive

App is a Winner for Chicken Salad Chick

App is a Winner for Chicken Salad Chick

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Winner, winner, chicken salad dinner, as a south-eastern chain solves customer engagement and loyalty with an interactive app

How a Modular Building Company Stored Leads with New Website

How a Modular Building Company Stored Leads with New Website

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Williams Scotsman shortened click-through times and enhanced lead generation

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

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Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

The Changing Face of Agencies

The Changing Face of Agencies

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Today's most digitally savvy agencies are also consultancies, and they're helping brands drive deep digital transformation

JetBlue, Alaska Airlines Fly High with Consumer Conversations

JetBlue, Alaska Airlines Fly High with Consumer Conversations

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Airlines are measured in brand performance with analysis of social media and word of mouth conversations

OneSpot Helps Optimize IBM Security Content

OneSpot Helps Optimize IBM Security Content

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Knowing what content you have available is the first step; serving it to the right person at the right time comes next

Temptu Harnesses the Beauty of UGC

Temptu Harnesses the Beauty of UGC

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User generated content can do much more than augment a brand's content marketing

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

American Eagle Outfitters and Aerie Give Customers the Gift of Chatbots This Holiday Season

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The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.

How Brands Should Express Themselves on Social

How Brands Should Express Themselves on Social

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When is "Hey customers, we care!" appropriate?

The Evolution of CRM

The Evolution of CRM

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How the future of CRM will change marketing

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

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It's time to look again at those lists of lessons Trump could teach marketers

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

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Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

The 5 Benefits of Subscription Services

The 5 Benefits of Subscription Services

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The unlimited subscription service option is becoming a trend

Grubhub Takes Temperature of Its Customers' Politics

Grubhub Takes Temperature of Its Customers' Politics

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Hillary supporters were more actively ordering delivery during debate

Forward to the Future: The State of Predictive

Forward to the Future: The State of Predictive

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True predictive marketing goes beyond making assumptions based on consumers' past behavior

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

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We're not brand marketers, so we're giving away ideas for free

Nestlé Waters and Salesforce Launch NYC Engagement Center

Nestlé Waters and Salesforce Launch NYC Engagement Center

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Nestlé Waters unveils a model digital marketing command center in Salesforce's New York office

One on One: Those High Impact Moments with Ryan Nichols

One on One: Those High Impact Moments with Ryan Nichols

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Ryan Nichols of Zendesk talks about bringing businesses and customers closer together

Three Data Points on The Horizon

Three Data Points on The Horizon

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Three new, key data points are coming into focus

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

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Way to bring back wayward customers after health scares

The Changing Face of Email Marketing

The Changing Face of Email Marketing

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Responsive/contextual email? It's email, but not as we know it. We take a look at its potential--and limitations.

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

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It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

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Consumers complain, but will they leave?

Campaigns Don't Cut It Anymore

Campaigns Don't Cut It Anymore

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It's time for campaigns to take a back seat, and for marketers to rev their contextual marketing engines.

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