"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
As customers' demands increase, so must marketers' digital skill sets and budgets.
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
One-off, one-ways surveys fall short with customers
Three ways to increase and maintain social customer engagement
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
Three ways to avoid royal screw-ups when creating and sharing content.
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.
Brand Keys reveals its Customer Loyalty Leaders 2012 list. Apple and Amazon's various products dominated the top spots.
Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts.
A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
When customer data informs marketing and customer engagement strategies, business growth is the result.
The most powerful influencers are already customers and they're right under your nose. Here's how to find them
Being a remarkable marketing leader starts with understanding your customers.
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.
Does your direct marketing make your customers feel appreciated?
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.