For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.
The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.
Do you know your customers well enough to make an engaging connection?
The entertainment website company is using personalized messaging to increase engagement and clicks.
Knowing followers' engagement levels can help to guide a brand's social interaction strategy.
Hydration brand CamelBak relies on advocates to energize customers.
Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization
Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.
A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
5 levels social marketers must progress through to achieve the higher levels of performance
The auto brand's marketers let customers get behind the wheel of its latest campaign.
A successful mobile strategy takes brains, heart, and courage.
Organizations that want to thrive long term must focus on the customer, Gartner says.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
How marketers can navigate the new customer engagement era.
Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.
Marketers aim to score customers, but fail to assist.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
Building personal connections with customers drives the greatest value for a brand.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
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