Marketers aim to score customers, but fail to assist.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
Building personal connections with customers drives the greatest value for a brand.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
When it comes to attracting and retaining customers, increased engagement is the Holy Grail.
Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.
CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The way to profitably engage customers across marketing channels is to get personal.
Sponsored content helps brands tackle customer engagement through community outreach.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
Brands are not engaging with their customers on social media at the same rate that their customers are engaging with them—and it's time to start.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.
The Midwest financial services firm builds affinity by sponsoring hometown happenings like Chicago's Magnificent Mile Lights Festival.
Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Marketers can bolster their company's bottom line by monetizing its orphans.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to firstname.lastname@example.org by Friday, November 29.
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
Marketers who use operant conditioning and reward desired customer behaviors are more likely to build customer engagement and increase sales.
If happy customers buy more and bring friends, then it behooves marketers to care about the customer experience.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Before social tools and strategies breathed much needed new life into traditional CRM, its reputation was at a low point. In fact "C-R-M" was pretty much treated like a four-letter word.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.