5 levels social marketers must progress through to achieve the higher levels of performance
The auto brand's marketers let customers get behind the wheel of its latest campaign.
A successful mobile strategy takes brains, heart, and courage.
Organizations that want to thrive long term must focus on the customer, Gartner says.
ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.
Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.
One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.
The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.
How marketers can navigate the new customer engagement era.
Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.
Marketers aim to score customers, but fail to assist.
Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.
Building personal connections with customers drives the greatest value for a brand.
Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.
11 direct mail marketing myths dispelled by industry experts. They know their DM.
Yes, direct mail marketing still pays off—usually more than its digital counterparts.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.
Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.
When it comes to attracting and retaining customers, increased engagement is the Holy Grail.
Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.
CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.
System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.
The way to profitably engage customers across marketing channels is to get personal.
Sponsored content helps brands tackle customer engagement through community outreach.
As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.
Brands are not engaging with their customers on social media at the same rate that their customers are engaging with them—and it's time to start.
Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.
The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.