Customer Engagement

Four of Five CMOs Unable to Keep Up With Tech Demands

Four of Five CMOs Unable to Keep Up With Tech Demands

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For the situation to improve, marketing must be re-conceived as a revenue generator and it must be put in charge of customer experience, says a study.

 Hyatt Regency Maui Says 'I Do' to Social Marketing

Hyatt Regency Maui Says 'I Do' to Social Marketing

The resort proposes its site as a wedding destination to prospective customers through a targeted social sweepstakes.

Customer Engagement and Customer Insight Are Inextricably Linked

Customer Engagement and Customer Insight Are Inextricably Linked

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Do you know your customers well enough to make an engaging connection?

Cheezburger Beefs Up Its Customer Interactions

Cheezburger Beefs Up Its Customer Interactions

The entertainment website company is using personalized messaging to increase engagement and clicks.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

609,000 Reasons to Rethink Marketing

609,000 Reasons to Rethink Marketing

Hydration brand CamelBak relies on advocates to energize customers.

SAP Adds Custom Audiences to Its Engagement Product

SAP Adds Custom Audiences to Its Engagement Product

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Alliance with Facebook solution aims to help marketers bolster targeting, metrics, and cross-channel personalization

4 Essentials of Customer Engagement

4 Essentials of Customer Engagement

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Do you know your customers well enough to make engaging connections? Audrey Hendley of American Express does. Here's what she recommends.

Marketing Accelerates Customer Engagement in its Drive for Loyalty

Marketing Accelerates Customer Engagement in its Drive for Loyalty

A focus on customer engagement and loyalty fuels marketing initiatives at BMW, James Hardie, and Hallmark Business Connections.

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

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Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

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The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

Are You a Mobile Marketing Wizard? [Infographic]

Are You a Mobile Marketing Wizard? [Infographic]

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A successful mobile strategy takes brains, heart, and courage.

Future Success Lies in Customer Centricity

Future Success Lies in Customer Centricity

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Organizations that want to thrive long term must focus on the customer, Gartner says.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

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ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

Applying Anna Karenina to Customer Engagement

Applying Anna Karenina to Customer Engagement

Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.

The Time for the Customer Is Now

The Time for the Customer Is Now

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One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

How to drive adoption of new marketing technologies

How to drive adoption of new marketing technologies

The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.

Video: 3 Questions With the ARF's Gayle Fuguitt

Video: 3 Questions With the ARF's Gayle Fuguitt

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Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.

Infographic: Social Media Madness

Infographic: Social Media Madness

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Marketers aim to score customers, but fail to assist.

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.

Customer Engagement: Unlocking and Activating Human Behavior

Customer Engagement: Unlocking and Activating Human Behavior

Building personal connections with customers drives the greatest value for a brand.

2014 Essential Guide to Direct Mail Marketing

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

The Metrics That Really Matter in E-Commerce Marketing

The Metrics That Really Matter in E-Commerce Marketing

Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.

Take a Holistic View of Measuring Customer Engagement

Take a Holistic View of Measuring Customer Engagement

Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.

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