May 22, 2013
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
May 10, 2013
As customers' demands increase, so must marketers' digital skill sets and budgets.
May 07, 2013
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
April 19, 2013
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
March 29, 2013
Three ways to increase and maintain social customer engagement
March 26, 2013
Hearst, Macy's, JPMorgan Chase, and Starwood share their data-driven engagement secrets.
March 08, 2013
Three ways to avoid royal screw-ups when creating and sharing content.
February 08, 2013
Among the many "rules" for marketing to millennials, Jarden Home Brands has one secret ingredient: Avoid preconceived notions
February 01, 2013
B2C companies aren't the only ones using social marketing to build customer engagement. B2B firms are using it as a part of the sales funnel.
December 01, 2012
A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.
December 01, 2012
Understanding the value of transaction data, and how to leverage it, will help retailers drive repeat purchases and long-term engagement.
November 20, 2012
For app marketers looking to improve performance, text messaging can be the key to supercharging any app marketing strategy.
October 24, 2012
Brand Keys reveals its Customer Loyalty Leaders 2012 list. Apple and Amazon's various products dominated the top spots.
October 24, 2012
Too many marketers try to automate processes before they have a central hub a clean data to support their marketing efforts.
October 22, 2012
A new study by Bazaarvoice reveals loopholes in the business-to-consumer conversation.
October 18, 2012
Gamification expert Kris Duggan shares how to take customer, employee engagement to the next level.
October 17, 2012
When customer data informs marketing and customer engagement strategies, business growth is the result.
October 08, 2012
The most powerful influencers are already customers and they're right under your nose. Here's how to find them
October 04, 2012
Being a remarkable marketing leader starts with understanding your customers.
October 01, 2012
For loyalty marketers and retailers, one ongoing challenge is finding new ways to create, maintain, or increase customers' attachment to their brand.
October 01, 2012
Loyalty is about transforming from generic earn-and-burn "transactional" models to interactive, personalized, and differentiated "emotional" ones.
October 01, 2012
Three tactics for companies to reward (and attract) influencers this holiday season while building brand loyalty and generating sales
September 07, 2012
IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.
September 07, 2012
Does your direct marketing make your customers feel appreciated?
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
