Ford turns an online annoyance designed to nail trolls into an engaging branded experience designed for humans.
Marketers can bolster their company's bottom line by monetizing its orphans.
CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. Read this month's Marketing Challenge scenario and tell us what you would do to solve the CMO's dilemma. Answers due to email@example.com by Friday, November 29.
The CMO role is becoming more complicated as customer expectations rise and marketing technologies proliferate.
Marketers who use operant conditioning and reward desired customer behaviors are more likely to build customer engagement and increase sales.
If happy customers buy more and bring friends, then it behooves marketers to care about the customer experience.
In a battle of the taste buds, there's no clear winner between Hershey's-owned REESE'S and Mars-owned M&M's.
Before social tools and strategies breathed much needed new life into traditional CRM, its reputation was at a low point. In fact "C-R-M" was pretty much treated like a four-letter word.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Taking a methodical approach to marketing is so yesterday.
Social media experts give advice on finding a brand's authentic voice and getting it heard on social channels.
How marketers can leverage their customer-facing army to educate and engage customers.
Get to know your customers before they disappear.
For retailers, knowing what is in someone's shopping cart is no longer enough to deliver the best experience for the customer and the greatest value for the business.
The patience and curiosity of the wolf got me thinking about the changing environment of marketing and selling is requiring marketers and salespeople to a new set of skills.
5 guiding principles marketers can follow as they journey forward into the (direct) marketing future.
OgilvyOne has acquired a majority stake in Verticurl.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
2012 Direct Marketing News 40 Under 40 award winner Sumant Yerramilly reaches out to consumers who prefer a splash of culture in their coffee.
Here are three brands using VoC techniques to build and maintain customer engagement.
One of the challenges that a financial services institution faces with its content marketing is that topics are often arcane and dry.
The beverage company's latest campaign leverages the impulsiveness of social media to engage its customers.
The more customers jump from one platform to the next in the same engagement (or purchase), the more gaps there are for them to fall through—and never return.
Marketers that dig into customer service data from across service channels can gain unique insight.
"Treat your customers like individuals." You hear that all the time. Yes, but, I mean, how?
As customers' demands increase, so must marketers' digital skill sets and budgets.
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
Publicis Groupe-owned digital agency Rosetta has appointed its former president and chief client officer Tom Adamski as CEO.
One-off, one-ways surveys fall short with customers
Three ways to increase and maintain social customer engagement
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.