Customer Engagement

Social Media and the Hierarchy of Marketing Needs

Social Media and the Hierarchy of Marketing Needs

5 levels social marketers must progress through to achieve the higher levels of performance

MINI Customers Drive Its Marketing

MINI Customers Drive Its Marketing

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The auto brand's marketers let customers get behind the wheel of its latest campaign.

Are You a Mobile Marketing Wizard? [Infographic]

Are You a Mobile Marketing Wizard? [Infographic]

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A successful mobile strategy takes brains, heart, and courage.

Future Success Lies in Customer Centricity

Future Success Lies in Customer Centricity

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Organizations that want to thrive long term must focus on the customer, Gartner says.

New IBM Solution Aims to Join Marketing, Sales, and Service

New IBM Solution Aims to Join Marketing, Sales, and Service

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ExperienceOne integrates several IBM offerings into a single portfolio, including Tealeaf, Unica, and Big Blue's newest acquisition: Silverpop.

Applying Anna Karenina to Customer Engagement

Applying Anna Karenina to Customer Engagement

Getting customer engagement right involves lining up all your ducks right—a so-called "perfect storm" of contributing factors.

The Time for the Customer Is Now

The Time for the Customer Is Now

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One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

How to drive adoption of new marketing technologies

How to drive adoption of new marketing technologies

The American Red Cross's VP of customer experience and CRM talks customer engagement tools and strategies.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.

Video: 3 Questions With the ARF's Gayle Fuguitt

Video: 3 Questions With the ARF's Gayle Fuguitt

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Advertising Research Foundation President and CEO Gayle Fuguitt talks trends at ARF's re:Think 2014 conference in New York City.

Infographic: Social Media Madness

Infographic: Social Media Madness

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Marketers aim to score customers, but fail to assist.

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email: Still the Lovable and Reliable Diva of Digital Messaging

Email is an opportunity for a two way dialogue, but too many marketers miss the opportunity to be proactive and strategic with this highly effective channel.

Customer Engagement: Unlocking and Activating Human Behavior

Customer Engagement: Unlocking and Activating Human Behavior

Building personal connections with customers drives the greatest value for a brand.

2014 Essential Guide to Direct Mail Marketing

2014 Essential Guide to Direct Mail Marketing

Direct Marketing News is proud to present the 2014 Essential Guide to Direct Mail Marketing, our comprehensive supplement offering strategies and tactics to help ensure you're in the DM loop.

Direct Mail Fallacies & Realities

Direct Mail Fallacies & Realities

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11 direct mail marketing myths dispelled by industry experts. They know their DM.

Your ROI Is in the Mail

Your ROI Is in the Mail

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Yes, direct mail marketing still pays off—usually more than its digital counterparts.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

The Metrics That Really Matter in E-Commerce Marketing

The Metrics That Really Matter in E-Commerce Marketing

Optimize on-site performance and you'll drive better user engagement—which has a domino effect on conversion and revenues.

Take a Holistic View of Measuring Customer Engagement

Take a Holistic View of Measuring Customer Engagement

Marketers who focus too heavily on measuring at the granular level may miss insight only obtainable when looking at the big picture.

How Mobile Is Taking the Reins on Customer Engagement

How Mobile Is Taking the Reins on Customer Engagement

When it comes to attracting and retaining customers, increased engagement is the Holy Grail.

Where Experiential and Direct Marketing Meet

Where Experiential and Direct Marketing Meet

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Pepsico hosted its three-day PepCity event to give consumers an unexpected taste of its brands.

10 Rules for Customer Experience Transformation

10 Rules for Customer Experience Transformation

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CX should be branded, strategic, exceptional--and tied to financials. Nothing less will suffice if CX is to succeed.

A Hardscape Company Soft-Sells via Content Marketing

A Hardscape Company Soft-Sells via Content Marketing

System Pavers initiated content marketing as a way to increase customer loyalty and engagement toward the tail end of the housing crisis felt deeply by California.

Personalized Marketing = Customer-Centric Marketing

Personalized Marketing = Customer-Centric Marketing

The way to profitably engage customers across marketing channels is to get personal.

Infographic: Influencers Are Brands' MVPs

Infographic: Influencers Are Brands' MVPs

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Sponsored content helps brands tackle customer engagement through community outreach.

Infographic: Marketers' Growing "App"etite

Infographic: Marketers' Growing "App"etite

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As the consumption of apps increases among customers and employees, marketers' hunger for serving up apps builds.

Social Engagement: Something's Gotta Give

Social Engagement: Something's Gotta Give

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Brands are not engaging with their customers on social media at the same rate that their customers are engaging with them—and it's time to start.

Customer Engagement in B2B Marketing

Customer Engagement in B2B Marketing

Not just for B2C marketers, customer engagement is an approach B2B marketers also can take to bolster loyalty and the likelihood to repurchase.

Reviving Consumer Loyalty in 2014

Reviving Consumer Loyalty in 2014

The holidays have proved that shoppers aren't just distracted, they're also impatient—and too much multichannel marketing can become a bombardment.

Ignore or Engage the CEO: Answers

Ignore or Engage the CEO: Answers

CMOs often find themselves stuck between a rock and a hard place, or in this case a Director and the CEO. See what advice our readers had to share.

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