Customer Databases

Lithium gets more social with a Dynamx acquisition

Lithium gets more social with a Dynamx acquisition

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When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.

Maintain a meaningful cross channel dialogue with customers

Maintain a meaningful cross channel dialogue with customers

Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.

Is Tesco's targeting offensive kind of ... offensive?

Is Tesco's targeting offensive kind of ... offensive?

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Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.

Pitney Bowes seeks to expand into digital, marketing spaces

Pitney Bowes seeks to expand into digital, marketing spaces

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Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

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Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Marketers apply analysis and organization to data collection

Marketers apply analysis and organization to data collection

With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.

Uncovering proven optimal customer contact methods

Uncovering proven optimal customer contact methods

One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.

Glean customer data pool for marketing intelligence

Glean customer data pool for marketing intelligence

With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.

Using customer loyalty data to reward with relevance

Using customer loyalty data to reward with relevance

Effectively engaging customers through direct marketing channels hinges on several key principles.

Busting social media silos

Busting social media silos

Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.

Brands move sweepstakes to Facebook

Brands move sweepstakes to Facebook

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Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.