When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.
Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.
Effectively engaging customers through direct marketing channels hinges on several key principles.
Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.