When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Today's marketer needs a more complete solution that fully contemplates the customer's desire for relevancy and cross channel consistency.
Tesco has proverbial shopping carts full of data about its customers — and the U.K.-based grocery chain just announced it's going to really start using it.
Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
With the increasing amount of customer data available to marketers these days, information gathering can be overwhelming.
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
With 2012 approaching, there is a single, inescapable trend that we are seeing, no matter the marketing channel: big data.
Effectively engaging customers through direct marketing channels hinges on several key principles.
Marketers seek to blend social media with their traditional marketing methods, but are challenged to use the data they collect effectively in a way that scales with their overall marketing strategies.
Student lender Sallie Mae needed to attract college students' attention over the summer and maintain their interest into the fall semester. It launched a sweepstakes this summer where students are throughout the entire year: Facebook.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...