A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.