Customer Database Segmentation

Data in Harmony

Data in Harmony

A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

By

Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Know thy customer: behavioral tracking brings new granularity to segmentation

Know thy customer: behavioral tracking brings new granularity to segmentation

The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...