Customer Database Segmentation

Data in Harmony

Data in Harmony

A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.

Restaurants optimize rewards programs to gain customer data and boost loyalty

Restaurants optimize rewards programs to gain customer data and boost loyalty

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Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.

Know thy customer: behavioral tracking brings new granularity to segmentation

Know thy customer: behavioral tracking brings new granularity to segmentation

The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history.

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