A healthy relationship with customer data, which requires compromise, does more than bring marketers peace of mind—it produces results.
Numerous restaurant chains have launched or expanded their loyalty programs in recent months to drill deeper into customer data.
The premise of customer database segmentation is that marketing and consumers are not one-size-fits-all. Traditionally, marketers segmented huge databases of customers by geography and purchase history.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.