Customer Data

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

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Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

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The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Stop Following Me!

Stop Following Me!

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That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

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Marketers need more than just luck to convince consumers to share their data.

The Challenge of Changeable Customers

The Challenge of Changeable Customers

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When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

If the Cookie Crumbles, So Will Ad Revenues

If the Cookie Crumbles, So Will Ad Revenues

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Marketers pay up to seven times more for cookie-assisted ads, according to a new study.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Data, Data Everywhere...

Data, Data Everywhere...

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Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Customer Knowledge Is the Foundation of Marketing Success

Customer Knowledge Is the Foundation of Marketing Success

The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.

The Case for Personalization

The Case for Personalization

It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.

Video: Tags and Data

Video: Tags and Data

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Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.

Are Cookies Going Stale?

Are Cookies Going Stale?

Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.

Under Armour's Tactical Strategy for Reaching the Military

Under Armour's Tactical Strategy for Reaching the Military

Under Armour teams up with ID.me, which offers a verification technology—a se­cure digital ID card—that allows consumers to prove their identity online.

Dear Target, I'm NOT pregnant (Or Wait, Am I?)

Dear Target, I'm NOT pregnant (Or Wait, Am I?)

I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.

Attitudinal and Behavioral Data: Better Together

Attitudinal and Behavioral Data: Better Together

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Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.

Live from DMA2013: Destroying Siloed Thinking

Live from DMA2013: Destroying Siloed Thinking

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Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

One Tough Question at DMA2013: Who's Responsible for Data Privacy Education?

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Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.

Infographic: Don't Get Caught in Consumers' Web of Data

Infographic: Don't Get Caught in Consumers' Web of Data

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Marketers need to weave together consumer interactions for a holistic view of their customers.

Letting Consumers Manage Their Marketing Preferences—Aha!

Letting Consumers Manage Their Marketing Preferences—Aha!

Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.

Retention Is Not Loyalty

Retention Is Not Loyalty

One measures a company's customer population as a whole; the other, individual customers. Choose wisely.

Timeless Truth #7: Birds of a Feather Flock Together

Timeless Truth #7: Birds of a Feather Flock Together

Three ways to customer data and engagement to acquire new customers.

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Featured Articles

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.