I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
Three ways to customer data and engagement to acquire new customers.
Direct marketers may be obsessed with customer data, but they're not the only ones.
Marketers must master customer data to be success today and in the future.
4 elements of a truly multichannel marketing strategy.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.
Capturing the right data for customer retention and growth.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Three industry insiders think so, but with cautions.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
The mass of data customers leave behind is of little value unless you unlock that insight and deliver back what is personally compelling to your buyer.
For consumers, personalization is the true value of providing personal preference data.
To score with customers, marketers need a new game plan.
Looking for insight from customer data? Here are four timeless ideas to help you find it.
Having marketers as your audience is a challenge because they're smart and know all the tricks.
Comparing the ROI of marketing activities based on the type of customer permission give can provide insight into marketing effectiveness.
IBM explains how marketers can to sift through Big Data to get to the good stuff at JUMP New York 2013.
Customers are an essential economic resource, especially in a highly competitive market. It's marketing analytics that can help to attract and retain them.
One customer data point essential to lead scoring—the phone number—is becoming harder to verify. Three related data points can help.
Three ways to integrate social data with other customer insight to improve direct marketing results.
Without the right customer data even the best marketing tactics can go awry.
In marketing today it's not just who you know, it's what you know about them.
Quick access to insightful data is a theme among new releases; FTC and MMA take action.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.