Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.
Just one third of marketers feel they collect the right amount of data.
Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.
Incentives are one of the top methods marketers use to encourage customers to volunteer information.
Can today's players get their heads in the marketing game?
10 ways small business owners can get their marketing strategies off the ground.
If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.
MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.
Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.
The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.
The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.
Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.
That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"
Marketers need more than just luck to convince consumers to share their data.
When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...