When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.
Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.
Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.
Marketers pay up to seven times more for cookie-assisted ads, according to a new study.
The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.
Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.
Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.
It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.
Getting your data ducks in a row—that's what it's all about. Tagman CEO and Cofounder Jon Baron talks marketing data layers, data collection, and using tags to break down those pesky silos.
Cookie blocking doesn't just affect advertisers; the change will also impact online marketers. With cookies out, new standards will arise.
Under Armour teams up with ID.me, which offers a verification technology—a secure digital ID card—that allows consumers to prove their identity online.
I buy too much moisturizer, bathroom cleaner, and hand sanitizer. I know this because when I check out at Target the cashier hands me coupons for diapers.
Funny thing about customers: They say one thing then do another. This can lead to conflict between attitudinal and behavioral data. And that can create a rift in aggregated customer data.
Yes Agency Services Managing Director Mike Penney talks technology and shares tips for getting actionable with your data.
Where does the responsibility lie for consumer privacy in terms of data used for marketing? Experts from Teradata, Epsilon, and Ogilvy & Mather share their views at DMA2013.
Marketers need to weave together consumer interactions for a holistic view of their customers.
Aboutthedata.com could be the beginning of the end of irrelevant marketing messages.
One measures a company's customer population as a whole; the other, individual customers. Choose wisely.
Three ways to customer data and engagement to acquire new customers.
Direct marketers may be obsessed with customer data, but they're not the only ones.
Marketers must master customer data to be success today and in the future.
4 elements of a truly multichannel marketing strategy.
Every organization that touches consumer data is directly responsible for creating and maintaining authentic security and consumer trust.
Overall customer satisfaction with airlines and restaurants improve, while hotels remain stable according to a new report.
Capturing the right data for customer retention and growth.
Data regulations must be flexible, focused on collection, and allow for context, say studies from The World Economic Forum.
Three industry insiders think so, but with cautions.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
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