Customer Data

Ashley Madison Remains the Talk of the (Virtual) Town

Ashley Madison Remains the Talk of the (Virtual) Town

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In the latest case of leaked customer data, hackers prove that what happens on the Web doesn't necessarily stay on the Web.

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

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Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

The 4 R's of Marketing

The 4 R's of Marketing

Personalization redefined.

Marketers Crave Customer Data

Marketers Crave Customer Data

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Just one third of marketers feel they collect the right amount of data.

Going Where Analog Marketers Have Not Gone Before

Going Where Analog Marketers Have Not Gone Before

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Searching for the right analytics software to suit your particular needs is a little like pointing the Hubble Telescope into the great black beyond.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

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CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

Pressure Prevents Marketers From Scoring Their Goals [Infographic]

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Can today's players get their heads in the marketing game?

Small Business Marketing 101

Small Business Marketing 101

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10 ways small business owners can get their marketing strategies off the ground.

Don't Be at Cross-Screen Purposes with Your Customers

Don't Be at Cross-Screen Purposes with Your Customers

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If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.

Q&A: Balancing Data With Trust

Q&A: Balancing Data With Trust

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MSC's VP of marketing and communications discusses what data pitfalls marketers should avoid, and how they can initiate a constructive data exchange.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.

The Tweet Beat: Marketo and Acxiom Shake Hands

The Tweet Beat: Marketo and Acxiom Shake Hands

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Data collection king Acxiom and marketing automation giant Marketo announce a partnership at the latter's summit in San Fran. The Twittersphere was twitting.

Are Marketers Getting Too Personal?

Are Marketers Getting Too Personal?

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The definition—and appropriateness—of personalization is in the eye of the beholder. Here's how today's marketers define it, and what they consider to be too much.

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

Q&A: Peter Fader, Codirector, Wharton Customer Analytics Initiative

The Wharton Customer Analytics Initiative matches global companies overflowing with untapped customer data to the academic world's top analytics researchers.

Q&A: When (and How) to Bust Down the Data Door

Q&A: When (and How) to Bust Down the Data Door

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Some people run into issues with trying to build the perfect solution when often an 80% solution will do, says MailChimp's chief data scientist.

Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

The Secret to a Great Customer Experience

The Secret to a Great Customer Experience

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The days of mass marketing are over—according to Teradata, today marketers need integrated omnichannel data to make the sale.

Stop Following Me!

Stop Following Me!

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That's the reaction of nearly nine out of 10 mobile device users to being tracked in stores, according to a survey. Even share-happy Millennials are spooked—77% of them say, "Back off!"

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

Infographic: Consumers Consider Data Sharing a Bunch of Blarney

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Marketers need more than just luck to convince consumers to share their data.

The Challenge of Changeable Customers

The Challenge of Changeable Customers

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When it comes to behavioral targeting, I'm never surprised by the ads I'm served on my personal Mac.

Caribou Coffee Brews a New Loyalty Program

Caribou Coffee Brews a New Loyalty Program

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Launching a loyalty program can be a latte of work. But building one based on consumer feedback and solid data creates the perfect blend.

Mobile Analytics Opt-Out Service for Consumers Debuts

Mobile Analytics Opt-Out Service for Consumers Debuts

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Eleven data companies sign Code of Conduct to allow shoppers to opt out of tracking of their devices in retail locations.

If the Cookie Crumbles, So Will Ad Revenues

If the Cookie Crumbles, So Will Ad Revenues

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Marketers pay up to seven times more for cookie-assisted ads, according to a new study.

Customer Data at Denihan's Service

Customer Data at Denihan's Service

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The boutique hotel chain uses analytics to quickly cull and act on customer feedback, and target guests with super-relevant offers.

Data, Data Everywhere...

Data, Data Everywhere...

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Thirsty for insight, but finding it challenging to drink from the fire hose of data? Here are 10 tips to quench your cravings.

Balancing Engagement With Privacy Is a Juggling Act

Balancing Engagement With Privacy Is a Juggling Act

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Mercola found that a clean list and attention to deliverability helped increase email newsletter open rates.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Customer Knowledge Is the Foundation of Marketing Success

Customer Knowledge Is the Foundation of Marketing Success

The customer is now in the driver's seat—a phrase that has become a cliché is an absolute truism that cannot be ignored.

The Case for Personalization

The Case for Personalization

It may seem counterintuitive, but I think that businesses pay a higher cost not to personalize and engage in authentic and relevant ways.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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