In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
The way to profitably engage customers across marketing channels is to get personal.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
30 marketing pundits predict what will catch fire in marketing this year.
The building blocks of customer-centric marketing methodology.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
If you thought this article was going to be about more effective usage of your CRM software, you could not be more wrong.
Keep your customers at the center of your marketing strategies.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
The customer service expert talks about the vital need for collaboration between marketing and sales.
Is it possible to have too much choice? Maybe the flooded market is actually drowning us instead.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
Marketers must communication with customers based on customers' preferences, not company convenience.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Being a remarkable marketing leader starts with understanding your customers.
Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.