The building blocks of customer-centric marketing methodology.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
If you thought this article was going to be about more effective usage of your CRM software, you could not be more wrong.
Keep your customers at the center of your marketing strategies.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
The customer service expert talks about the vital need for collaboration between marketing and sales.
Is it possible to have too much choice? Maybe the flooded market is actually drowning us instead.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
Marketers must communication with customers based on customers' preferences, not company convenience.
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
Being a remarkable marketing leader starts with understanding your customers.
Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.