Customer Centric

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

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A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

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Connecting with millennials isn't as hard as marketers think, and these companies are proving it.

Marketers Are Ready for Change

Marketers Are Ready for Change

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Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

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It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

The First Step To Getting Your Sales Back on Track

The First Step To Getting Your Sales Back on Track

This one-step regimen is more obvious than you think.

Embrace Journey-Centric Marketing

Embrace Journey-Centric Marketing

The new realities of how customers interact with brands mean thinking beyond the funnel.

It's Time to Be Digital by Design

It's Time to Be Digital by Design

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Companies with siloed operations are certain to lose ground to more connected competitors.

Does Digital Transformation Drive Customer Centricity?

Does Digital Transformation Drive Customer Centricity?

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Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?

Customer Centricity is Proving Profitable for B2B Brands

Customer Centricity is Proving Profitable for B2B Brands

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New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.

A Highly Human Approach to Digital Marketing

A Highly Human Approach to Digital Marketing

Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.

Is Your Marketing Customer-Centric?

Is Your Marketing Customer-Centric?

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6 questions marketers can ask to determine if their marketing is customer-centric.

Why CMOs Are Primed for the Chief Executive's Suite

Why CMOs Are Primed for the Chief Executive's Suite

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In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Personalized Marketing = Customer-Centric Marketing

Personalized Marketing = Customer-Centric Marketing

The way to profitably engage customers across marketing channels is to get personal.

Infographic: SMBs Play an Essential Role in the Big Brand Game

Infographic: SMBs Play an Essential Role in the Big Brand Game

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When it comes to small and medium-size business (SMB) customers, brands aren't playing around.

Passionate About Customers

Passionate About Customers

In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

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Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

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MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Driving Loyalty With Customer-Centric Marketing

Driving Loyalty With Customer-Centric Marketing

The building blocks of customer-centric marketing methodology.

Marketing's Project-Centricity Problem

Marketing's Project-Centricity Problem

Elongating the tenures of CMO and other marketers requires thinking differently about their roles.

Building Your Customer Relationships

Building Your Customer Relationships

If you thought this article was going to be about more effective usage of your CRM software, you could not be more wrong.

Marketing That's Good for Consumers is Good for Business

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

Relevancy and Accountability Count Most for CMOs

Relevancy and Accountability Count Most for CMOs

Month 8: CMOs can secure their seat at the C-suite table by driving business results.

Q&A: Jon Arnold, principal, J Arnold & Associates

Q&A: Jon Arnold, principal, J Arnold & Associates

The customer service expert talks about the vital need for collaboration between marketing and sales.

Reaching Your Consumers Without Batting an Eye

Reaching Your Consumers Without Batting an Eye

Is it possible to have too much choice? Maybe the flooded market is actually drowning us instead.

Fast Facts: July 2013

Fast Facts: July 2013

Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.

So Many Sides of You

So Many Sides of You

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Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.

Customer Experience Pays Off

Customer Experience Pays Off

SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.

Is Your Marketing Egocentric or Customer Centric?

Is Your Marketing Egocentric or Customer Centric?

Marketers must communication with customers based on customers' preferences, not company convenience.

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