May 21, 2013
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
April 01, 2013
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
January 07, 2013
Marketers must communication with customers based on customers' preferences, not company convenience.
December 01, 2012
Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.
October 04, 2012
Being a remarkable marketing leader starts with understanding your customers.
September 26, 2012
Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
