A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.
Connecting with millennials isn't as hard as marketers think, and these companies are proving it.
Data, social, and the new role of the CMO were just a few of the topics covered during Accenture's #digitalchat on Twitter.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
This one-step regimen is more obvious than you think.
The new realities of how customers interact with brands mean thinking beyond the funnel.
Companies with siloed operations are certain to lose ground to more connected competitors.
Digital has completely transformed the marketing world, but does this new ecosystem promote or hinder customer-centric marketing?
New research shows customer-focused B2B brands saw 31% more growth in revenue than their product-focused competition.
Coastal.com CMO Braden Hoeppner is all about data—but never at the expense of the personal touch.
6 questions marketers can ask to determine if their marketing is customer-centric.
In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.
The way to profitably engage customers across marketing channels is to get personal.
Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.
MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.
Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.
30 marketing pundits predict what will catch fire in marketing this year.
The building blocks of customer-centric marketing methodology.
Elongating the tenures of CMO and other marketers requires thinking differently about their roles.
If you thought this article was going to be about more effective usage of your CRM software, you could not be more wrong.
Keep your customers at the center of your marketing strategies.
Month 8: CMOs can secure their seat at the C-suite table by driving business results.
The customer service expert talks about the vital need for collaboration between marketing and sales.
Is it possible to have too much choice? Maybe the flooded market is actually drowning us instead.
Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.
Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.
SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.
Marketers must communication with customers based on customers' preferences, not company convenience.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...