Customer Centric

Why CMOs Are Primed for the Chief Executive's Suite

Why CMOs Are Primed for the Chief Executive's Suite

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In a post-recession world, companies are less focused on efficiencies and more intent on customers—and hence on their CMOs—says a new study.

Personalized Marketing = Customer-Centric Marketing

Personalized Marketing = Customer-Centric Marketing

The way to profitably engage customers across marketing channels is to get personal.

Q&A: The Power to Act

Q&A: The Power to Act

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Erick Brethenoux, director of business analytics and decision management strategy at IBM, explains why data is at the heart of customer centricity.

Infographic: SMBs Play an Essential Role in the Big Brand Game

Infographic: SMBs Play an Essential Role in the Big Brand Game

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When it comes to small and medium-size business (SMB) customers, brands aren't playing around.

Passionate About Customers

Passionate About Customers

In our inaugural "CMO Confidential" Q&A, Mitel CMO Martyn Etherington delves deeper into his passion for customer-centricity.

LuckyVitamin.com's CX Strategy Is the Picture of Health

LuckyVitamin.com's CX Strategy Is the Picture of Health

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Everything revolves around the customer for this discount seller of vitamins and nutritional supplements.

Q&A: Customer-Centric Marketing

Q&A: Customer-Centric Marketing

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MyBuys CMO Dan Druker on why customer-centricity isn't an option—it's a necessity. If you want to have customers, that is.

Hot Marketing Trends For 2014

Hot Marketing Trends For 2014

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30 marketing pundits predict what will catch fire in marketing this year.

Driving Loyalty With Customer-Centric Marketing

Driving Loyalty With Customer-Centric Marketing

The building blocks of customer-centric marketing methodology.

Marketing's Project-Centricity Problem

Marketing's Project-Centricity Problem

Elongating the tenures of CMO and other marketers requires thinking differently about their roles.

Building Your Customer Relationships

Building Your Customer Relationships

If you thought this article was going to be about more effective usage of your CRM software, you could not be more wrong.

Marketing That's Good for Consumers is Good for Business

Marketing That's Good for Consumers is Good for Business

Keep your customers at the center of your marketing strategies.

Relevancy and Accountability Count Most for CMOs

Relevancy and Accountability Count Most for CMOs

Month 8: CMOs can secure their seat at the C-suite table by driving business results.

Q&A: Jon Arnold, principal, J Arnold & Associates

Q&A: Jon Arnold, principal, J Arnold & Associates

The customer service expert talks about the vital need for collaboration between marketing and sales.

Reaching Your Consumers Without Batting an Eye

Reaching Your Consumers Without Batting an Eye

Is it possible to have too much choice? Maybe the flooded market is actually drowning us instead.

Fast Facts: July 2013

Fast Facts: July 2013

Some quick info hits to keep you up-to-date, including the number of companies that have a chief marketing technologist.

So Many Sides of You

So Many Sides of You

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Put the customer in context and you'll be glad you did. That and other pearls from the IBM Smarter Commerce Global Summit in Nashville.

Customer Experience Pays Off

Customer Experience Pays Off

SurePayroll has developed several marketing and customer care programs designed to enhance the customer experience, and by extension, customer loyalty.

Is Your Marketing Egocentric or Customer Centric?

Is Your Marketing Egocentric or Customer Centric?

Marketers must communication with customers based on customers' preferences, not company convenience.

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

Q&A: Jeff Diskin, SVP of global customer marketing, Hilton Worldwide

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Jeff Diskin, SVP of global customer marketing at Hilton Worldwide, must keep 34 million HHonors members happy and returning for repeat stays.

Remarkability: Do you have it?

Remarkability: Do you have it?

Being a remarkable marketing leader starts with understanding your customers.

Are marketers truly customer centric?

Are marketers truly customer centric?

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Most can't recognize customers in real time, even as they recognize themselves as relentless pursuers of insights, according to a new survey.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.