Customer Behavior

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

Multi-Screen Means the Right Screens—Not EVERY Screen

Multi-Screen Means the Right Screens—Not EVERY Screen

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At the risk of sounding like Yoda: Technology may dazzle, but mobile strategy does not it make.

Smart Marketing Rain or Shine

Smart Marketing Rain or Shine

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Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?

How Social Media Will Transform Brand Management

How Social Media Will Transform Brand Management

Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.

Customer Engagement: Unlocking and Activating Human Behavior

Customer Engagement: Unlocking and Activating Human Behavior

Building personal connections with customers drives the greatest value for a brand.

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