Customer Behavior

What Change in Customer Behavior Will Impact Marketing Most in 2015?

What Change in Customer Behavior Will Impact Marketing Most in 2015?

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15 marketing pundits predict what's next from today's capricious customers—and how marketers should shift in response [eBook]

Word to the Wise: Hadoop

Word to the Wise: Hadoop

So, what is Haddop exactly?

Multi-Screen Means the Right Screens—Not EVERY Screen

Multi-Screen Means the Right Screens—Not EVERY Screen

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At the risk of sounding like Yoda: Technology may dazzle, but mobile strategy does not it make.

Smart Marketing Rain or Shine

Smart Marketing Rain or Shine

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Everyone knows it's important to look at customer behavior—but what about the impact mood has on buying habits?

How Social Media Will Transform Brand Management

How Social Media Will Transform Brand Management

Start thinking of social media as a massive data repository, a digitized focus group with millions of unpaid participants.

Customer Engagement: Unlocking and Activating Human Behavior

Customer Engagement: Unlocking and Activating Human Behavior

Building personal connections with customers drives the greatest value for a brand.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...