Customer Analytics

'Marketers Are Choice Architects'

'Marketers Are Choice Architects'

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Dan Ariely advises marketers on how to transform customers' intentions into desired actions.

A Bit of Insight Into Customer Analytics

A Bit of Insight Into Customer Analytics

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Turns out that a few small details can make a big impact on your customers—and their decisions.

Get Integrated Analytics—or Get Lost (as in Lost Customers)

Get Integrated Analytics—or Get Lost (as in Lost Customers)

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Tealeaf's Ken Bisconti wants to know, "Why is every interaction with a brand NOT a marketing opportunity?" Good question.

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Why Small Data Is the Next Big Thing for Marketers

Why Small Data Is the Next Big Thing for Marketers

There's a huge opportunity for marketers who are advocates for making analytics more approachable, actionable, and accessible.

EmblemHealth Signs Merkle as Its Direct Agency of Record

EmblemHealth Signs Merkle as Its Direct Agency of Record

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Market changes has led the insurer to increase its focus on creative driven by advanced analytics.

Cross-Sell by the Numbers

Cross-Sell by the Numbers

Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.

Let Data Be Your Guide

Let Data Be Your Guide

Three areas of customer analytics that have the biggest impact on marketing results.

SAS and IBM catch an analytical Wave

SAS and IBM catch an analytical Wave

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Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center

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In the age of Big Data, marketers need to go "beyond personalization to customization."

Customer lifetime value: Optimize that online spend

Customer lifetime value: Optimize that online spend

As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.

Measuring the lifetime value of a customer

Measuring the lifetime value of a customer

Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.

Customer experience as a marketing asset

Customer experience as a marketing asset

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Office Depot's marketing insight comes straight from its customers: feedback on what they value most.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...