Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
Three areas of customer analytics that have the biggest impact on marketing results.
Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.
In the age of Big Data, marketers need to go "beyond personalization to customization."
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.