Customer Analytics

New Dimensions in Customer Analytics

New Dimensions in Customer Analytics

Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.

Why Small Data Is the Next Big Thing for Marketers

Why Small Data Is the Next Big Thing for Marketers

There's a huge opportunity for marketers who are advocates for making analytics more approachable, actionable, and accessible.

EmblemHealth Signs Merkle as Its Direct Agency of Record

EmblemHealth Signs Merkle as Its Direct Agency of Record

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Market changes has led the insurer to increase its focus on creative driven by advanced analytics.

Cross-Sell by the Numbers

Cross-Sell by the Numbers

Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.

Let Data Be Your Guide

Let Data Be Your Guide

Three areas of customer analytics that have the biggest impact on marketing results.

SAS and IBM catch an analytical Wave

SAS and IBM catch an analytical Wave

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Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.

IBM: Re-imagine marketing with the customer at center

IBM: Re-imagine marketing with the customer at center

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In the age of Big Data, marketers need to go "beyond personalization to customization."

Customer lifetime value: Optimize that online spend

Customer lifetime value: Optimize that online spend

As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.

Measuring the lifetime value of a customer

Measuring the lifetime value of a customer

Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.

Customer experience as a marketing asset

Customer experience as a marketing asset

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Office Depot's marketing insight comes straight from its customers: feedback on what they value most.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.