Marketers at Expedia's Egencia, FreshDirect, and MasterCard explain what it takes to adopt today's more customer-centric analytics.
There's a huge opportunity for marketers who are advocates for making analytics more approachable, actionable, and accessible.
Market changes has led the insurer to increase its focus on creative driven by advanced analytics.
Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
Three areas of customer analytics that have the biggest impact on marketing results.
Forrester's report on customer analytics providers examines how well these firms meet the needs of today's marketing organizations.
In the age of Big Data, marketers need to go "beyond personalization to customization."
As with everything, there are best practices when it comes to optimizing online marketing spend for highest customer lifetime value, revenue, or profit.
Customer lifetime value is a common metric that—if calculated correctly—offers insight into building a customer strategy.
Office Depot's marketing insight comes straight from its customers: feedback on what they value most.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.