Customer Analytics Unveils ERM Central

Share this article:
Customer Analytics Inc., a Web-based ERM solution provider, announced Friday that it is offering ERM Central, an open, end-to-end customer-centric solution aimed at financial service organizations.


According to CA, the solution will help retail banks, specialty financial companies, insurance companies and brokerage firms build relationships by continually refining insights into customer behavior, developing targeted value propositions, and strategically allocating business resources.


The system will be comprised of tools created by CA, such as its Predictive Models Templates Library, along with tools from other companies it has formed strategic partnerships with, including MapInfo Corp. and Angoss.


ERM Central, for example, will incorporate MapIno's MapXtreme 2.0, which will allow users to query and view map data via the Internet in the same way that other enterprise data is accessed and processed. It also integrates Angoss' data mining package called KnowledgeSTUDIO, which will provide financial service organizations with powerful data mining capabilities, allowing predictive modeling of customer behavior.
Share this article:
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

The One-to-One Future Is Now

The One-to-One Future Is Now

Editor-in-Chief Ginger Conlon offers her take on what it means to make an impact on the marketing industry.

Leading by (Poor) Example: Answers

Leading by (Poor) Example: Answers

The VP of marketing has been a little lax in his definition of the term "business expense" and it shows. See how our readers would handle this thorny situation.

Attention Marketing Consultants: Protect Yourselves

Attention Marketing Consultants: Protect Yourselves

A lot can go wrong when you're a marketing consultant—but there are plenty of ways to safeguard yourself if you're smart about it.