Customer Analytics Unveils ERM Central

Share this article:
Customer Analytics Inc., a Web-based ERM solution provider, announced Friday that it is offering ERM Central, an open, end-to-end customer-centric solution aimed at financial service organizations.


According to CA, the solution will help retail banks, specialty financial companies, insurance companies and brokerage firms build relationships by continually refining insights into customer behavior, developing targeted value propositions, and strategically allocating business resources.


The system will be comprised of tools created by CA, such as its Predictive Models Templates Library, along with tools from other companies it has formed strategic partnerships with, including MapInfo Corp. and Angoss.


ERM Central, for example, will incorporate MapIno's MapXtreme 2.0, which will allow users to query and view map data via the Internet in the same way that other enterprise data is accessed and processed. It also integrates Angoss' data mining package called KnowledgeSTUDIO, which will provide financial service organizations with powerful data mining capabilities, allowing predictive modeling of customer behavior.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Opinions

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

App of the Week: Life Organizer

App of the Week: Life Organizer

Life Organizer aims to help users be as productive as possible.

Marketing GloBALLization

Marketing GloBALLization

The Yankees aren't the only team searching for talent overseas.

The Best Birthdays Are Multichannel

The Best Birthdays Are Multichannel

The "best" birthday greetings aren't always the ones with the biggest deals.