Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Way to bring back wayward customers after health scares
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Hamilton presale means incredible exposure
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian
Consumers complain, but will they leave?
From Blondie to Spice Girls, here are nine songs to amp up your marketing team.
IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
The professional network brings business audience marketing to its platform for $175 million.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
Four lessons learned from the skin care provider's first welcome email campaign.
Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.
The cloud-based data company adds first-party data and email services to its repertoire.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
The data company expands its customer base in tag management.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.
In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.
The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.
Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.
The marketing automation provider adds personalization to its mix.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
The $24.9 billion acquisition signals a shift to the B2B realm.
Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.
Marketers need to show their customers some love.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.