Customer Acquisition

5 Lessons Marketers Can Really Learn From Donald Trump

5 Lessons Marketers Can Really Learn From Donald Trump

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It's time to look again at those lists of lessons Trump could teach marketers

Consumer Shifts Changing Marketing From Lesser Discussed Places

Consumer Shifts Changing Marketing From Lesser Discussed Places

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Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.

40 Under 40 2016: Bill Aicher, Musicnotes.com

40 Under 40 2016: Bill Aicher, Musicnotes.com

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Bill Aicher is an expert in digital marketing, user experience, and engagement. He has more than 16 years of professional experience.

Segmentation A Winning Strategy for Chicago Cubs

Segmentation A Winning Strategy for Chicago Cubs

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Riding high as the best team is baseball, the club has an equally impressive marketing machine as well

Sports Authority to Sell 25 Million Customer Emails

Sports Authority to Sell 25 Million Customer Emails

Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.

Companies: It's Okay to Say No to Prospects

Companies: It's Okay to Say No to Prospects

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Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.

Some Totally Free Pokemon GO Ideas From DMN

Some Totally Free Pokemon GO Ideas From DMN

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We're not brand marketers, so we're giving away ideas for free

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

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Way to bring back wayward customers after health scares

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

AmEx Marketing Coup of the Year

AmEx Marketing Coup of the Year

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Hamilton presale means incredible exposure

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

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It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

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Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

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Consumers complain, but will they leave?

The Ultimate Marketing Playlist

The Ultimate Marketing Playlist

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From Blondie to Spice Girls, here are nine songs to amp up your marketing team.

AdRoll Announces the Release of Prospecting

AdRoll Announces the Release of Prospecting

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IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.

Halyard Capital Announces Acquisitions

Halyard Capital Announces Acquisitions

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Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

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Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

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CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

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The professional network brings business audience marketing to its platform for $175 million.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

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Four lessons learned from the skin care provider's first welcome email campaign.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

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The cloud-based data company adds first-party data and email services to its repertoire.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

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The data company expands its customer base in tag management.

News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

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The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

How Early-Stage Companies Neglect Their Back-Ends

How Early-Stage Companies Neglect Their Back-Ends

In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.

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Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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