Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.
Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
Three ways to customer data and engagement to acquire new customers.
For ages marketers have used—and still do use—CPL to abbreviate cost per lead.
Times they are a-changin'—and getting more challenging for small businesses.
Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.
The 20-year industry veteran to pursue a path of aggressive growth.
In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.
Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.
One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.
Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.
Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.
Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.
Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.
ReStockIt.com, an office, cleaning and restaurant supplies retailer, implemented OrderGroove's auto-subscription technology in January to turn one-time customers into returning ones.
Like many of you, I hear people in marketing say things like "Direct mail is dead," "No smart marketer uses direct mail these days," and "I don't need direct mail anymore — I use email now."
Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.
Industry executives discuss whether email marketing and social media are a match made in heaven and if the two channels complement one another to build lists and new audiences.
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.