Customer Acquisition

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

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Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

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CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

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Four lessons learned from the skin care provider's first welcome email campaign.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

How Early-Stage Companies Neglect Their Back-Ends

How Early-Stage Companies Neglect Their Back-Ends

In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.

Find Success in Multichannel Customer Acquisition Marketing

Find Success in Multichannel Customer Acquisition Marketing

Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.

Timeless Truth #7: Birds of a Feather Flock Together

Timeless Truth #7: Birds of a Feather Flock Together

Three ways to customer data and engagement to acquire new customers.

Word to the Wise: CPL

Word to the Wise: CPL

For ages marketers have used—and still do use—CPL to abbreviate cost per lead.

Infographic: Small Business Customers Have Big Expectations

Infographic: Small Business Customers Have Big Expectations

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Times they are a-changin'—and getting more challenging for small businesses.

Subscriptions Drive Social Marketing

Subscriptions Drive Social Marketing

Marketers whose firms use a recurring revenue model need to think differently about their approaches to customer acquisition and retention.

Sanchez takes the helm at MeritDirect

Sanchez takes the helm at MeritDirect

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The 20-year industry veteran to pursue a path of aggressive growth.

Online marketing best practices: Internet retail and B2C

Online marketing best practices: Internet retail and B2C

In any online marketing role you often have performance targets set both in terms of volume and cost-per-action. But many online marketers struggle with how to measure lifetime customer value.

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

ESET deploys forward-to-a-friend emails to boost sales and customer acquisition

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Looking to spread the word about its services, ESET decided to create a program that would turn its loyal customers into product evangelists.

Uncovering proven optimal customer contact methods

Uncovering proven optimal customer contact methods

One of the best ways for database marketers to maximize their budgets and increase ROI is to find the appropriate mix of contact methods for each customer segment.

Martha Stewart Living uses app to create successful Facebook sweepstakes

Martha Stewart Living uses app to create successful Facebook sweepstakes

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Martha Stewart Living was so pleased with the results from the Ultimate Fan Sweepstakes that the brand ran two more successful sweepstakes using SnapApp after Ultimate Fan closed.

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks

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Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Six Flags wins teens with mobile program

Six Flags wins teens with mobile program

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Amusement park Six Flags Great America in Chicago is now using text-to-win mobile campaigns in May as a way to incentivize teenage consumers to opt in to its consumer database.

Direct mail's Lazarus act

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Don't sleep on direct mail. That was my surprising takeaway from last week's Direct Marketing Association 2011 Conference & Exhibition.

Golfsmith builds own, partners' consumer bases with Facebook page

Golfsmith builds own, partners' consumer bases with Facebook page

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Specialty retailer Golfsmith had deployed a "hands-off" approach of "broadcasting questions," says Golfsmith's Internet marketing specialist Scott Magee, but now the retailer employs its Facebook page to benefit its marketing partners and broaden its consumer base.

Groupon to cut online marketing spending

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Groupon expects to "significantly" reduce its online marketing spending for subscriber acquisitions, according to a regulatory filing made by the daily deals company on Oct. 7.

Auto-subscription service keeps customers engaged

Auto-subscription service keeps customers engaged

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ReStockIt.com, an office, cleaning and restaurant supplies retailer, implemented OrderGroove's auto-subscription technology in January to turn one-time customers into returning ones.

Don't count direct mail out

Don't count direct mail out

Like many of you, I hear people in marketing say things like "Direct mail is dead," "No smart marketer uses direct mail these days," and "I don't need direct mail anymore — I use email now."

Q&A: Mark Krebs, VP of marketing, Kirkland's

Q&A: Mark Krebs, VP of marketing, Kirkland's

Mark Krebs, VP of marketing at Kirkland's, discusses his company's integrated marketing media mix.

Email, social media: marriage or divorce?

Email, social media: marriage or divorce?

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Industry executives discuss whether email marketing and social media are a match made in heaven and if the two channels complement one another to build lists and new audiences.

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