Patient investment in strategic ABM makes sense when you're hunting the big "whale account"
With costs rising, marketers face choice between cheaper paths through walled gardens or building out their own profiles at a larger cost.
It's time to look again at those lists of lessons Trump could teach marketers
Mobile and social get all of the attention, but there are other changes in consumer behavior that are forcing marketers to adapt.
Bill Aicher is an expert in digital marketing, user experience, and engagement. He has more than 16 years of professional experience.
Riding high as the best team is baseball, the club has an equally impressive marketing machine as well
Millions of Sports Authority customer data is being transferred to Dick's Sporting Goods.
Not only does DMN report on and write about marketing technology, we are also pitched technologies for our publishing business.
We're not brand marketers, so we're giving away ideas for free
Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.
Way to bring back wayward customers after health scares
The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.
Hamilton presale means incredible exposure
It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them
Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian
Consumers complain, but will they leave?
From Blondie to Spice Girls, here are nine songs to amp up your marketing team.
IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.
Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.
Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.
CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.
The professional network brings business audience marketing to its platform for $175 million.
Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.
Four lessons learned from the skin care provider's first welcome email campaign.
Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.
The cloud-based data company adds first-party data and email services to its repertoire.
Data management meets mobile audience segmentation as Lotame absorbs start-up.
The data company expands its customer base in tag management.
The industry expansion of social marketing is evident of with the addition of Attention to KBS+.
Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.
Company of the Week
Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.