Customer Acquisition

Six Reasons To Use Predictive Analytics

Six Reasons To Use Predictive Analytics

Whether it's gaining better understanding of changing market dynamics, or zeroing in on the best next message for every customer in your database, predictive analytics can deliver.

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

Chipotle Launches Loyalty Program, Attempts to Win Back Customers

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Way to bring back wayward customers after health scares

HealthiNation Trades Content for Email Addresses in Holiday Campaign

HealthiNation Trades Content for Email Addresses in Holiday Campaign

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The health video startup ran a campaign in which it exchanged holiday cookbooks for email addresses.

AmEx Marketing Coup of the Year

AmEx Marketing Coup of the Year

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Hamilton presale means incredible exposure

Great Debate: The Tension Between Customer Experience and the Bottom Line

Great Debate: The Tension Between Customer Experience and the Bottom Line

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It's easy to talk about customer experience, but the challenge is putting it into practice - five industry professionals tell us what it means to them

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

Cirque du Soleil's Derricks on Finding the Quiet Spaces in Marketing

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Bringing the Cirque du Soleil story to life requires both the emotional and the ultitarian

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

ClassPass Price Changes Highlight Challenges of All-You-Can-Consume Businesses

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Consumers complain, but will they leave?

The Ultimate Marketing Playlist

The Ultimate Marketing Playlist

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From Blondie to Spice Girls, here are nine songs to amp up your marketing team.

AdRoll Announces the Release of Prospecting

AdRoll Announces the Release of Prospecting

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IntentMap boasts the largest pool of first-party data with more than 1,000 advertisers opted in.

Halyard Capital Announces Acquisitions

Halyard Capital Announces Acquisitions

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Private equity fund Halyard Capital announced its acquisition of Harte Hanks Market Intelligence and The Aberdeen Group.

Fighting the Terror of Bad Response Rates

Fighting the Terror of Bad Response Rates

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Pursway puts its Israeli anti-terrorism technology to work in the customer acquisition wars.

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

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CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

LinkedIn Acquires Bizo

LinkedIn Acquires Bizo

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The professional network brings business audience marketing to its platform for $175 million.

Fast Facts: June 2014

Fast Facts: June 2014

Some quick info hits to keep you up-to-date, including the percentage of databases that are barely functional.

Naturopathica Revitalizes its Email Strategy

Naturopathica Revitalizes its Email Strategy

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Four lessons learned from the skin care provider's first welcome email campaign.

News Byte: Facebook's Been Busy

News Byte: Facebook's Been Busy

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Within 24 hours the social media colossus announced its acquisition of Oculus Rift and rolled out its Lookalike Audiences ad initiative.

News Byte: IgnitionOne Acquires Knotice

News Byte: IgnitionOne Acquires Knotice

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The cloud-based data company adds first-party data and email services to its repertoire.

News Byte: Lotame Acquires AdMobius

News Byte: Lotame Acquires AdMobius

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Data management meets mobile audience segmentation as Lotame absorbs start-up.

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

News Byte: Ensighten Aquires TagMan and Expands Global Footprint

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The data company expands its customer base in tag management.

News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers

News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

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The industry expansion of social marketing is evident of with the addition of Attention to KBS+.

How Email Wins Customers

How Email Wins Customers

Email is a mainstay for lead nurturing and customer retention. It can also be a powerfully effective channel for customer acquisition.

News Byte: Oracle Eloqua Debuts New Features

News Byte: Oracle Eloqua Debuts New Features

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Leveraging technology from recent acquisitions, Oracle Eloqua has announced new features for the marketing platform.

How Early-Stage Companies Neglect Their Back-Ends

How Early-Stage Companies Neglect Their Back-Ends

In the tech world, the term is "growth hacking." Elsewhere in the entrepreneurial universe, it's having a marketing strategy that's just plain scrappy.

Google Sells Motorola to Lenovo for $2.91B

Google Sells Motorola to Lenovo for $2.91B

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The search engine giant calls it quits with the Android smartphone and Bluetooth accessories provider.

Find Success in Multichannel Customer Acquisition Marketing

Find Success in Multichannel Customer Acquisition Marketing

Effective customer acquisition marketing campaigns come down to a simple mantra: Don't put all your eggs in one basket.

News Byte: Marketo To Acquire Insightera

News Byte: Marketo To Acquire Insightera

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The marketing automation provider adds personalization to its mix.

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

eTail Blog Insights: Report Reveals 35% of Marketers Do NOT Have Strategy for FY2014

No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.

News Byte: Dell Officially Goes Private

News Byte: Dell Officially Goes Private

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The $24.9 billion acquisition signals a shift to the B2B realm.

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

News Byte: IBM Enhances Mobile Offering With Xtify Acquisition

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Xtify will increase the mobile capabilities of IBM's Smarter Commerce practice.

Infographic: Are You in a Committed Relationship with Your Customers?

Infographic: Are You in a Committed Relationship with Your Customers?

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Marketers need to show their customers some love.

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Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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