Cultural Access Wins Novartis Account
The TMS Professional Markets Group subsidiary of Cultural Access Worldwide has formed a marketing agreement with Novartis Pharmaceuticals Corp., a division of Novartis Group.The contract allows Cultural Access, Arlington, VA, to provide a vacant territory management program for Novartis and to manage the company's physician and pharmacy teleservices programs.
John Fitzgerald, Cultural Access's president and CEO, described the assignment as programs that support the sales management teams and focus on reaching physicians and pharmacists. Details about the programs that the agency will create and manage for the company were unavailable.
