Cultural Access Wins Novartis Account

Share this article:
The TMS Professional Markets Group subsidiary of Cultural Access Worldwide has formed a marketing agreement with Novartis Pharmaceuticals Corp., a division of Novartis Group.


The contract allows Cultural Access, Arlington, VA, to provide a vacant territory management program for Novartis and to manage the company's physician and pharmacy teleservices programs.


John Fitzgerald, Cultural Access's president and CEO, described the assignment as programs that support the sales management teams and focus on reaching physicians and pharmacists. Details about the programs that the agency will create and manage for the company were unavailable.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...