Cuica Corp. Partners With Real Media to Target Ads

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Cuica Corp., an ad targeting network, has partnered with Real Media Inc. to provide product promotions for merchants through Real Media's iCover Network, Cuica said today.


The company said it will use its Cuica Exchange technology to sell highly targeted low-volume Web pages across the iCover Network, an inventory control system that lets publishers fill unsold inventory with paid ads.


The Cuica Exchange provides tools for selling highly targeted Internet-based advertising and promotions and features automatic ad creation, in-depth targeting, real-time reports and dynamic campaigns. The company claims that click-through rates reach as high as 4 percent.


"It's a win-win partnership," said Eduardo Llach, CEO of Cuica, Menlo Park, CA. "We are able to fill inventory for [Real Media's] iCover Network from our growing list of merchants in highly targeted categories, and they receive increased ad revenue."


Cuica said it has about 8,000 deals and can offer advertisers 7 million to 10 million impressions per day. It recently formed an alliance with Inktomi Corp. and said its Cuica Exchange is live with ad deals from Inktomi's merchant partners.
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