Cuica Corp. Partners With Real Media to Target Ads

Share this article:
Cuica Corp., an ad targeting network, has partnered with Real Media Inc. to provide product promotions for merchants through Real Media's iCover Network, Cuica said today.


The company said it will use its Cuica Exchange technology to sell highly targeted low-volume Web pages across the iCover Network, an inventory control system that lets publishers fill unsold inventory with paid ads.


The Cuica Exchange provides tools for selling highly targeted Internet-based advertising and promotions and features automatic ad creation, in-depth targeting, real-time reports and dynamic campaigns. The company claims that click-through rates reach as high as 4 percent.


"It's a win-win partnership," said Eduardo Llach, CEO of Cuica, Menlo Park, CA. "We are able to fill inventory for [Real Media's] iCover Network from our growing list of merchants in highly targeted categories, and they receive increased ad revenue."


Cuica said it has about 8,000 deals and can offer advertisers 7 million to 10 million impressions per day. It recently formed an alliance with Inktomi Corp. and said its Cuica Exchange is live with ad deals from Inktomi's merchant partners.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: AOL Mobile Advertising Goes Native

News Byte: AOL Mobile Advertising Goes Native

The company expands roll out of a native ad unit that will extend to its premium sites and those of up to 20,000 other publishers.

Delivering a Digital Experience That Counts

Delivering a Digital Experience That Counts

Three areas to master to deliver a digital experience that will gain greater customer engagement.

News Byte: Google Adds Upgrades to AdWords

News Byte: Google Adds Upgrades to AdWords

Rolling out over the next few months will be tools for mobile app engagement, automated bidding, and A/B testing.