Cuervo.com Opens Spanish-Language Version

Share this article:
Tequila company Jose Cuervo announced yesterday the launch of the Spanish-language version of its Web site.


The site, created by DraftDigital, is accessible through the company's Web site, cuervo.com, and has three main sections focusing on the Cuervo products, heritage and community.


The site describes the Cuervo brand portfolio and shows how to use Jose Cuervo Especial in different recipes. It also offers a detailed overview of the brand's history and production process.


Other highlights include "Cuervo Invites," an application that lets consumers create interactive electronic invitations to events and parties; and "E-Cards," a section enabling individuals to view and forward Cuervo advertisements to friends. Site visitors also can download Cuervo images and music as well as learn about tequila terminology.


The English version debuted in 2001.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.