Cuervo.com Opens Spanish-Language Version

Share this article:
Tequila company Jose Cuervo announced yesterday the launch of the Spanish-language version of its Web site.


The site, created by DraftDigital, is accessible through the company's Web site, cuervo.com, and has three main sections focusing on the Cuervo products, heritage and community.


The site describes the Cuervo brand portfolio and shows how to use Jose Cuervo Especial in different recipes. It also offers a detailed overview of the brand's history and production process.


Other highlights include "Cuervo Invites," an application that lets consumers create interactive electronic invitations to events and parties; and "E-Cards," a section enabling individuals to view and forward Cuervo advertisements to friends. Site visitors also can download Cuervo images and music as well as learn about tequila terminology.


The English version debuted in 2001.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.