Crystal Uppercue

marketing manager at EU Services

Most Recent Articles by Crystal Uppercue

E-mail: A hammer in your cross-media marketing toolbox

We use e-mail so extensively in our personal lives that we're tempted to believe e-mail as part of a cross-media or integrated marketing campaign isn't much different from what we do every day. But, commercial e-mail is in fact substantially different, requiring more sophisticated tools and an awareness of a strict regulatory environment. Moreover, commercial e-mail recipients are far less forgiving of errors than our colleagues at work.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...