Crystal Uppercue

marketing manager at EU Services

Most Recent Articles by Crystal Uppercue

E-mail: A hammer in your cross-media marketing toolbox

We use e-mail so extensively in our personal lives that we're tempted to believe e-mail as part of a cross-media or integrated marketing campaign isn't much different from what we do every day. But, commercial e-mail is in fact substantially different, requiring more sophisticated tools and an awareness of a strict regulatory environment. Moreover, commercial e-mail recipients are far less forgiving of errors than our colleagues at work.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.