Crystal Uppercue

marketing manager at EU Services

Most Recent Articles by Crystal Uppercue

E-mail: A hammer in your cross-media marketing toolbox

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We use e-mail so extensively in our personal lives that we're tempted to believe e-mail as part of a cross-media or integrated marketing campaign isn't much different from what we do every day. But, commercial e-mail is in fact substantially different, requiring more sophisticated tools and an awareness of a strict regulatory environment. Moreover, commercial e-mail recipients are far less forgiving of errors than our colleagues at work.

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