We use e-mail so extensively in our personal lives that we're tempted to believe e-mail as part of a cross-media or integrated marketing campaign isn't much different from what we do every day. But, commercial e-mail is in fact substantially different, requiring more sophisticated tools and an awareness of a strict regulatory environment. Moreover, commercial e-mail recipients are far less forgiving of errors than our colleagues at work.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.