CrownPeak Tool Integrates Web Hosting With Search, CRM, Analytics

Share this article:
CrownPeak, a provider of content management software, launches 360° Site Management today to integrate technology needed to manage and deliver Web sites. The new offering targets marketing departments with technology that combines Web hosting, CRM, Web analytics, Web content management and site search.


Marketing executives using 360° Site Management can measure site performance via metrics including how visitors are responding to content and how leads generated from sites should be managed. Los Angeles-based CrownPeak's integration partners include IBM Corp. and RackSpace for Web hosting, Convio and Salesforce.com for CRM, and WebTrends for Web analytics.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.