Crowdsourcing

Video Marketing Is on the Money

Video Marketing Is on the Money

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If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

Crowdfunding: A New Channel for DRTV

Crowdfunding: A New Channel for DRTV

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As Seen On TV looks to make an online splash with crowdfunding.

Ben & Jerry's Gives Locals a Taste of Cocreation

Ben & Jerry's Gives Locals a Taste of Cocreation

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Crowdsourcing never tasted so sweet!

Don't Get Lost in Translation

Don't Get Lost in Translation

Enterprise crowdsourcing unlocks value of online content for marketers.

The Roar of the Crowd

The Roar of the Crowd

When it comes to direct marketing, crowdsourcing is a numbers game.

Volkswagen Crowdsources China's Car of the Future

Volkswagen Crowdsources China's Car of the Future

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The iconic brand lets consumers take the wheel to power its People's Car Project.

Lithium gets more social with a Dynamx acquisition

Lithium gets more social with a Dynamx acquisition

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When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.

Not-for-Profits: John Clese, director of product marketing, Avectra

Not-for-Profits: John Clese, director of product marketing, Avectra

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Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.

Crowdsourcing to find best brew

Crowdsourcing to find best brew

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In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.

App synergizes buzzword ROI

App synergizes buzzword ROI

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The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

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Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

Don't be fooled: Crowdsourcing has more to do with cost-savings than fan-rallying

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Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy.

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