Enterprise crowdsourcing unlocks value of online content for marketers.
When it comes to direct marketing, crowdsourcing is a numbers game.
The iconic brand lets consumers take the wheel to power its People's Car Project.
When engaging with customers on social sites, brands need to understand and respect the different ways customers want to interact; such was the impetus behind Lithium Technologies' acquisition of startup Social Dynamx.
Avectra's John Clese weighs in on social CRM, how to handle data, crowdsourced fundraising, and other issues affecting the not-for-profit sector.
In preparation for its entry into the beer market, Casella Wines created a free mobile app to discover — and ultimately replicate — the ideal beer-drinking experience.
The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
Crowdsourcing is the equivalent of Mommy and Daddy enlisting 12-year-old Katie to babysit her 10-year-old brother Jimmy.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.