Crowd-Sourcing

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

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Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

Q&A: Diane Berry, SVP, Coveo

Q&A: Diane Berry, SVP, Coveo

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Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

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Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...