Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.
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As the leading source for direct marketing youth data, ASL Marketing connects your ...