CrossWorlds Debuts Online, Print Effort

Share this article:
CrossWorlds Software, Burlingame, CA, has started a worldwide campaign to promote its integration software. The campaign contains the tag line: "Integration is more than just connections."


Ads will appear on sites such as BusinessWeek Online, Forbes.com and ZDNet. Print ads will appear in national business magazines and technology media worldwide, including BusinessWeek E.biz, CIO, Computer Weekly in the United Kingdom, eAI Journal, Information Week and Line56.


In the first ads breaking later this month, CrossWorlds illustrates the business processes that manufacturing companies follow to manage the order-to-ship-to-delivery process tightly and cohesively, each step seamlessly integrated using CrossWorlds' patented, pre-built integration software products. Additional ads featuring business processes related to e-commerce and financial services will be introduced throughout the campaign.


The campaign was designed by CrossWorlds Software and its advertising agency, Bozell Silicon Valley.


"The direction we took with this campaign was to illustrate CrossWorlds' comprehensive, product-based approach to business integration," said Kathryn Lewis, senior vice president and general manager at Bozell Silicon Valley. "The campaign is simple and to the point and is based on real CrossWorlds success stories."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.