CrossWorlds Debuts Online, Print Effort

Share this article:
CrossWorlds Software, Burlingame, CA, has started a worldwide campaign to promote its integration software. The campaign contains the tag line: "Integration is more than just connections."


Ads will appear on sites such as BusinessWeek Online, Forbes.com and ZDNet. Print ads will appear in national business magazines and technology media worldwide, including BusinessWeek E.biz, CIO, Computer Weekly in the United Kingdom, eAI Journal, Information Week and Line56.


In the first ads breaking later this month, CrossWorlds illustrates the business processes that manufacturing companies follow to manage the order-to-ship-to-delivery process tightly and cohesively, each step seamlessly integrated using CrossWorlds' patented, pre-built integration software products. Additional ads featuring business processes related to e-commerce and financial services will be introduced throughout the campaign.


The campaign was designed by CrossWorlds Software and its advertising agency, Bozell Silicon Valley.


"The direction we took with this campaign was to illustrate CrossWorlds' comprehensive, product-based approach to business integration," said Kathryn Lewis, senior vice president and general manager at Bozell Silicon Valley. "The campaign is simple and to the point and is based on real CrossWorlds success stories."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.