Crosswalk.com Says Goodbye to President/CEO, 15 Employees

Share this article:
Crosswalk.com Inc., an Internet stand-alone targeting Christians with retail and content, this month announced the departure of president/CEO Bill Parker.


Scott Fehrenbacher is the new president/CEO after serving as company vice president and editor in chief of its site. Crosswalk, Chantilly, VA, also said it was laying off 15 employees, cutting its workforce to 55.


"This restructuring and change in leadership is what needs to be done in order to best position Crosswalk to be the long-term player in this market," Parker said in a prepared statement.


The announcements followed the unveiling of a $500,000 advertising deal with Christianbook.com, which will place ads at www.crosswalk.com throughout 2001.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.