Crosswalk.com Offering E-mail Aimed at Family Friendly Consumers

Share this article:
Crosswalk.com, a Web destination focused on the Christian market, yesterday made available an e-mail marketing service that features the firm's opt-in list of 32,000.


The list is a result of the firm recently e-mailing a survey to 750,000 of its registered users and asking them to opt-in. It can be segmented according to denomination, church involvement, age, gender, income, occupation and location.


Crosswalk.com plans on sending e-mails for companies under its brand. The recipient will receive the message from Crosswalk.com, although the subject line and content can be exclusively from the client. The service offers text and html messaging.


"With the direct e-mail advertising tool, we expect to attract clients who are seeking a revolutionary mode of directly reaching family-friendly consumers," said Joe Forche, director of advertising for Crosswalk.com. "This is surgically targeted advertising, more immediate and less expensive than traditional direct mail, and offering a direct return on the advertisers' investment."


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.