3 areas B2B marketers can improve their results by adopting common B2C practices.
Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.