3 areas B2B marketers can improve their results by adopting common B2C practices.
Revenue growth from existing customer through cross-selling is where direct marketing can deliver significant traction.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.