Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.
Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?
Using the proper personalization tactics is imperative to mobile marketing success.
The million dollar question: How does a marketer measure how much an ad on one channel influences purchases through another channel?
How Verizon and AARP tear down those silo walls and tie that information to customer records.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Considering the many new data sources available, what marketing measure is overrated or outdated?
Today's consumers want marketers to make it personal.
Marketers must master customer data to be success today and in the future.
Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.
Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
Marketers must invest in a cross-channel platform to deliver relevant communications.
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.
Whether the economic climate is good or bad, as marketers we must remind ourselves the importance customer intelligence plays in our ability to weather storms, outperform the market and be top of mind.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.