Cross-channel

How to Market Across Multiple Devices

How to Market Across Multiple Devices

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Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Marketers Fail to Coordinate Across Channels

Marketers Fail to Coordinate Across Channels

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Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.

Unleash Cross-Channel Success.

Unleash Cross-Channel Success.

Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?

Personalization: The Missing Link for Mobile Marketers

Personalization: The Missing Link for Mobile Marketers

Using the proper personalization tactics is imperative to mobile marketing success.

Cross-Channel Measurement: Why Attribution Is the Wrong Path

Cross-Channel Measurement: Why Attribution Is the Wrong Path

The million dollar question: How does a marketer measure how much an ad on one channel influences purchases through another channel?

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

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How Verizon and AARP tear down those silo walls and tie that information to customer records.

The Sales Funnel is Dead

The Sales Funnel is Dead

Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.

Cross-Channel Marketing Requires a Common Metric

Cross-Channel Marketing Requires a Common Metric

Considering the many new data sources available, what marketing measure is overrated or outdated?

Infographic: It's All About Me

Infographic: It's All About Me

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Today's consumers want marketers to make it personal.

The Rise of the Chief Customer Data Officer

The Rise of the Chief Customer Data Officer

Marketers must master customer data to be success today and in the future.

Bring Your Email Campaigns Into 2013 With These 5 Cross-Channel Tips

Bring Your Email Campaigns Into 2013 With These 5 Cross-Channel Tips

Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.

Improving experience and driving engagement

Improving experience and driving engagement

Marketers must develop a consistent, repeatable approach toward optimizing customer experience.

Cross-channel cross-selling

Cross-channel cross-selling

Marketers must invest in a cross-channel platform to deliver relevant communications.

Data integration a must for real-time marketing

Data integration a must for real-time marketing

To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.

Don't leave customer data on the table

Whether the economic climate is good or bad, as marketers we must remind ourselves the importance customer intelligence plays in our ability to weather storms, outperform the market and be top of mind.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...