Here are five cross-channel tips to help marketers generate better results from their programs and get a leg up on their competition.
Marketers must develop a consistent, repeatable approach toward optimizing customer experience.
Marketers must invest in a cross-channel platform to deliver relevant communications.
To create relevant messaging using cross channel marketing requires the integration of data across channels, but this integration can be a challenge. Marketing is often organized in different departments across companies, creating silos of data that don't meet.
Whether the economic climate is good or bad, as marketers we must remind ourselves the importance customer intelligence plays in our ability to weather storms, outperform the market and be top of mind.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.