Our weekly column about marketing tech and ops
A deep dive into the origins, motives, and importance of cross device tracking
Tapad is using cross-device ID technology to help marketers engage with real people
Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities
Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.
Fewer than 30% of marketers track customers across touchpoints by using cookies.
Brand marketers reveal how to reach shoppers wherever they are—no matter which device.
Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.
In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.
The clothing and accessories brand uses customer behavior data to connect its marketing across channels.
David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.
Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.
The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.
Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?
Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.
Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.
Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.
Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?
The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.
Today's marketer needs to be digital, mobile, social, personal, and always on.
On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Using the proper personalization tactics is imperative to mobile marketing success.
Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.
The million dollar question: How does a marketer measure how much an ad on one channel influences purchases through another channel?
How Verizon and AARP tear down those silo walls and tie that information to customer records.
Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.
Considering the many new data sources available, what marketing measure is overrated or outdated?
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