Cross-Channel Marketing

One on One: All About Marketing to Consumers, says Kate O'Loughlin

One on One: All About Marketing to Consumers, says Kate O'Loughlin

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Tapad is using cross-device ID technology to help marketers engage with real people

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

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Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

Selligent Merges With StrongView

Selligent Merges With StrongView

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Aspiring to be an omnichannel platform power in the U.S., the sister companies join forces under the Selligent banner.

Marketers Need to Step Up Their Cross-Channel Game

Marketers Need to Step Up Their Cross-Channel Game

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Fewer than 30% of marketers track customers across touchpoints by using cookies.

How to Market Across Multiple Devices

How to Market Across Multiple Devices

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Brand marketers reveal how to reach shoppers wherever they are—no matter which device.

Barriers to Cross-Channel Marketing Success [Infographic]

Barriers to Cross-Channel Marketing Success [Infographic]

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Gaining a single view of the customer remains the marketer's unicorn. Its elusivity is driven in part by technology and organizational structure.

Driving Revenue Through Customer Lifecycle Marketing

Driving Revenue Through Customer Lifecycle Marketing

In this webinar, Josh Pratt, Director of Email & Promotions for Saks Fifth Avenue and Saks Fifth Avenue OFF 5TH, joins Experian Marketing Services to discuss the benefits of customer life cycle programs and offer tips for how marketers can leverage these programs as part of their cross-channel strategy.

Behavioral Data Gives Diesel a Fashionable Edge

Behavioral Data Gives Diesel a Fashionable Edge

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The clothing and accessories brand uses customer behavior data to connect its marketing across channels.

Ex-Forrester Analyst to Direct Strategy at Strongview

Ex-Forrester Analyst to Direct Strategy at Strongview

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David Frankland led the research company's customer intelligence team and is a veteran of DoubleClick.

Marketing, It's Complicated

Marketing, It's Complicated

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Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Marketers Fail to Coordinate Across Channels

Marketers Fail to Coordinate Across Channels

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Internal disorganization and decentralized data cause multichannel marketing to run afoul for large and mid-sized companies.

Outdoor Retailer Makes a Cross-Channel Discovery

Outdoor Retailer Makes a Cross-Channel Discovery

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The Clymb, a flash retailer of close-outs on outdoor gear, goes pioneering in cross-channel analytics and sees a 10% sales increase among targeted segments.

Unleash Cross-Channel Success.

Unleash Cross-Channel Success.

Marketers understand the importance of a multiscreen, cross-channel approach to effectively reach today's perpetually connected consumer. So what's keeping them from transitioning more of their digital campaigns into cross-screen campaigns?

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

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Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing

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Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

The Neo-Age of Mobile

The Neo-Age of Mobile

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Chief mobile strategists look beyond the typical location-based campaign and share how marketers can prompt customers to discover, engage, and purchase on devices.

Omnichannel Vision, Multichannel Reality?

Omnichannel Vision, Multichannel Reality?

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Is there substance behind the omnichannel hype, or is the reality that all marketing today should be deeply integrated despite what marketers call it?

2014 Essential Guide to Omnichannel Marketing

2014 Essential Guide to Omnichannel Marketing

The 2014 Essential Guide to Omnichannel Marketing—everything you need to know about Omnichannel, all in one spot. Read on for insight.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

Cross-Channel Marketing Is Serious Business for Comedy Central

Cross-Channel Marketing Is Serious Business for Comedy Central

On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

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Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

News Byte: Oracle Agrees to Buy BlueKai

News Byte: Oracle Agrees to Buy BlueKai

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The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.

Personalization: The Missing Link for Mobile Marketers

Personalization: The Missing Link for Mobile Marketers

Using the proper personalization tactics is imperative to mobile marketing success.

Cross-channel contact strategies: The who, when, what and how

Cross-channel contact strategies: The who, when, what and how

Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.

Cross-Channel Measurement: Why Attribution Is the Wrong Path

Cross-Channel Measurement: Why Attribution Is the Wrong Path

The million dollar question: How does a marketer measure how much an ad on one channel influences purchases through another channel?

Verizon and AARP Tie It All Together

Verizon and AARP Tie It All Together

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How Verizon and AARP tear down those silo walls and tie that information to customer records.

The Sales Funnel is Dead

The Sales Funnel is Dead

Today's consumers expect that the sale is just the beginning of a journey of increasingly personalized and sustained engagement.

Cross-Channel Marketing Requires a Common Metric

Cross-Channel Marketing Requires a Common Metric

Considering the many new data sources available, what marketing measure is overrated or outdated?

Trading 36 Ten-Degree Views for a 360-Degree View

Trading 36 Ten-Degree Views for a 360-Degree View

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Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.

Infographic: It's All About Me

Infographic: It's All About Me

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Today's consumers want marketers to make it personal.

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