Cross-Channel Marketing

Cross-Channel Marketing Is Serious Business for Comedy Central

Cross-Channel Marketing Is Serious Business for Comedy Central

On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.

News Byte: Stanhope Joins BrightTag as SVP Marketing

News Byte: Stanhope Joins BrightTag as SVP Marketing

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Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.

News Byte: Oracle Agrees to Buy BlueKai

News Byte: Oracle Agrees to Buy BlueKai

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The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.

Cross-channel contact strategies: The who, when, what and how

Cross-channel contact strategies: The who, when, what and how

Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.

Trading 36 Ten-Degree Views for a 360-Degree View

Trading 36 Ten-Degree Views for a 360-Degree View

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Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.

Big Data and the 1 Percent

Big Data and the 1 Percent

Using the wealth of available cross-channel data to reach wealthy and affluent customers.

Moving Beyond the (Strong)Mail

Moving Beyond the (Strong)Mail

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Cross-channel marketing solutions provider StrongMail rebrands to StrongView to reflect the evolution of the company and the industry it serves.

Don't Fear the Data

Don't Fear the Data

Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

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Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.

Digital marketing mastery in the B2B world

Digital marketing mastery in the B2B world

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Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.

Searching for the optimal paid search strategy

Searching for the optimal paid search strategy

How to cut through the complexities and maximize searching marketing spend.

Battle of the "Channels"

Battle of the "Channels"

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Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.