On March 25, Don Steele, SVP of Fan Engagement & Multi-Platform Marketing, will join Direct Marketing News Editor-in-Chief Ginger Conlon, for an insightful and entertaining conversation about why cross-channel marketing is vital to today's brands and the crucial steps that marketers need to taken to engage audiences from a customer-first perspective, rather than a channel-first perspective.
Ex-Forrester analyst Joe Stanhope will lead corporate marketing at the cross-channel marketing technology company.
The data platform will be integrated with Responsys and Eloqua in Oracle's expanding push into automation.
Creating successful contact strategies is directly tied to determining who your best customers are. If you can determine their level of engagement, past purchase history and lifetime value, you'll be able to create appropriate segments, and determine when, what and how to communicate with them to optimize their experience. In this webinar you'll learn how to develop the right cross-channel contact strategies to keep your best customers engaged without breaking the bank.
Cox Media Group needed a consolidated analytics platform. Though still in the early stages, here's how it got up and running.
Using the wealth of available cross-channel data to reach wealthy and affluent customers.
Cross-channel marketing solutions provider StrongMail rebrands to StrongView to reflect the evolution of the company and the industry it serves.
Big Data may not be a new concept for email marketers, but its growth and availability require new strategies for harnessing its power as a competitive asset.
Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.
Creating buzz and building engagement in the B2C world takes many forms. In B2B, it's all about content marketing.
How to cut through the complexities and maximize searching marketing spend.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.