Cross-Channel Attribution

Marketing, It's Complicated

Marketing, It's Complicated

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Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.

Atlas Hugged

Atlas Hugged

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Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?

Marketers' Twisted Cross-Channel Attribution [Infographic]

Marketers' Twisted Cross-Channel Attribution [Infographic]

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Why they struggle to connect the dots.

Tag Management Beyond the Tag

Tag Management Beyond the Tag

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"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

3 Tips to Align Your Analytics Strategy with the Empowered Consumer

Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.

3 Actions That Enable Cross-Channel Attribution

3 Actions That Enable Cross-Channel Attribution

Every marketing team and campaign has its All Stars and MVPs—just be sure to recognize each player's contributions throughout the game.

Attribution Anonymous: A 12-Step Program

Attribution Anonymous: A 12-Step Program

Cross-channel attribution is a major challenge for marketing organizations. We've all had our share of setbacks. Here's a 12-step program to help you recover.

Give Credit Where It's Due

Give Credit Where It's Due

"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.

4 Ways to Advance Marketing Performance Analyses

4 Ways to Advance Marketing Performance Analyses

Cross-channel attribution is a reality. Embrace it.

Don't Be at Cross-Screen Purposes with Your Customers

Don't Be at Cross-Screen Purposes with Your Customers

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If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.

Note to Brands: Go Cross-Screen or Bust

Note to Brands: Go Cross-Screen or Bust

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New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

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Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.

Making the Case for the Evolution of Cross-Channel Attribution

Making the Case for the Evolution of Cross-Channel Attribution

Adometry CMO Casey Carey discusses how cross-channel attribution is changing.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...