Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
Why they struggle to connect the dots.
"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
Every marketing team and campaign has its All Stars and MVPs—just be sure to recognize each player's contributions throughout the game.
Cross-channel attribution is a major challenge for marketing organizations. We've all had our share of setbacks. Here's a 12-step program to help you recover.
"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.
Cross-channel attribution is a reality. Embrace it.
If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.
New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Adometry CMO Casey Carey discusses how cross-channel attribution is changing.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.