Three quarters of digital marketers say their job has become more complicated. The other 25% must be whiz kids.
Facebook's reworking of Microsoft's old ad platform provides marketers with cross-device tracking capabilities and metrics. Will Atlas lift the social network to Googalian heights?
Why they struggle to connect the dots.
"The number of digital touchpoints is increasing exponentially—and with the Internet of Everything no longer the plot of a Philip K. Dick novel, marketers need a strategy to keep up."
Deliver data in an engaging, relevant, and actionable way and you'll be agile enough to respond to the needs of today's empowered consumer.
Every marketing team and campaign has its All Stars and MVPs—just be sure to recognize each player's contributions throughout the game.
Cross-channel attribution is a major challenge for marketing organizations. We've all had our share of setbacks. Here's a 12-step program to help you recover.
"How can marketers make cross-channel attribution a reality?" has been a burning question for almost a decade.
Cross-channel attribution is a reality. Embrace it.
If your marketing doesn't travel across consumers' screens—then you're missing an integral part of the customer journey.
New research from Forrester says that 71% of consumers don't take kindly to inconsistent cross-channel messaging. Marketers, get on the stick.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.
Adometry CMO Casey Carey discusses how cross-channel attribution is changing.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...