Crossbow Group to pull leads for GridApp Systems

Share this article:

GridApp Systems hired business-to-business agency Crossbow Group, Westport, CT, to develop and implement an online lead generation campaign.

The assignment calls for the use of data analytics and testing methodologies to target prospects for GridApp's professional consulting services. Fees were not disclosed.

"They need to quickly and efficiently uncover leads for their small to mid-sized business-focused sales force," said Crossbow president Jay Bower. "They believe that these target prospects are most easily found online."

GridApp joins a Crossbow roster of clients including Intuit, Weekly Reader, Yahoo and St. Jude Children's Research Hospital.

GridApp, New York, offers database automation services to help marketers with their different database infrastructures. The client base includes companies in financial services, pharmaceuticals, education, telecommunications, e-commerce and technology.

"They're marketing a game-changing technology solution based on the increasingly popular concept of grid computing," Mr. Bower said.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.