Crossbow Group to pull leads for GridApp Systems

GridApp Systems hired business-to-business agency Crossbow Group, Westport, CT, to develop and implement an online lead generation campaign.

The assignment calls for the use of data analytics and testing methodologies to target prospects for GridApp's professional consulting services. Fees were not disclosed.

"They need to quickly and efficiently uncover leads for their small to mid-sized business-focused sales force," said Crossbow president Jay Bower. "They believe that these target prospects are most easily found online."

GridApp joins a Crossbow roster of clients including Intuit, Weekly Reader, Yahoo and St. Jude Children's Research Hospital.

GridApp, New York, offers database automation services to help marketers with their different database infrastructures. The client base includes companies in financial services, pharmaceuticals, education, telecommunications, e-commerce and technology.

"They're marketing a game-changing technology solution based on the increasingly popular concept of grid computing," Mr. Bower said.