Crossbow Allies With Expansion Plus

Share this article:
Crossbow Group LLC will offer online public relations and search engine visibility tools to clients through an alliance with Expansion Plus Inc., an Internet marketing and PR agency in Los Angeles.


Crossbow, based in Westport, CT, will use blogs and RSS feeds to develop, execute and measure the effectiveness of interactive campaigns.


"Clients are clamoring for it, and we view it as direct marketing activity because of its measurability," said Jay Bower, president of Crossbow Group. "It represents a natural merger of DM and PR."


Crossbow clients include Staples, Intuit, Pitney Bowes, Citrix Systems, EchoStar's Dish Network and the Christopher Reeve Paralysis Foundation.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...