Crossbow Allies With Expansion Plus

Share this article:
Crossbow Group LLC will offer online public relations and search engine visibility tools to clients through an alliance with Expansion Plus Inc., an Internet marketing and PR agency in Los Angeles.


Crossbow, based in Westport, CT, will use blogs and RSS feeds to develop, execute and measure the effectiveness of interactive campaigns.


"Clients are clamoring for it, and we view it as direct marketing activity because of its measurability," said Jay Bower, president of Crossbow Group. "It represents a natural merger of DM and PR."


Crossbow clients include Staples, Intuit, Pitney Bowes, Citrix Systems, EchoStar's Dish Network and the Christopher Reeve Paralysis Foundation.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.

China to Launch its Own Operating System

China to Launch its Own Operating System

A desktop version of the OS is set to begin competing with Apple, Google, and Microsoft in October.

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.