Cross Media Buys DR Print Advertiser
New York-based National Syndications generates 1.5 million new customers each year with direct response print advertising in its publications Parade Magazine, USA Today Weekend and American Profile. The company claims to have the largest Sunday circulation of any print advertiser in the nation.
National Syndications expects to report 2001 revenue of about $55 million. Multichannel marketing firm Cross Media, New York, recently has made other acquisitions, including personalized e-mail marketing firm LifeMinders in October 2001.