Cross Device

Tapad Launches New CDP for Telcos

Tapad Launches New CDP for Telcos

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The cross-device personalization solution reinvents itself with a new CDP

The Wednesday Stack: Dipping Into Super Bowl LII

The Wednesday Stack: Dipping Into Super Bowl LII

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A round-up of Super Bowl-related marketing news, a look at Instagram's new business API, and a social advertising/cross-device partnership

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

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Breaking down what marketers do to cope with a post-last-click world

One on One: Jeff Smith and a World Without Channels

One on One: Jeff Smith and a World Without Channels

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Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

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Bryan Melmed of Exponential explains how data supports customized, relevant messaging

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

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Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

The Monday Stack: Ready for the Post-Marketing Tech Age?

The Monday Stack: Ready for the Post-Marketing Tech Age?

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Our weekly column about marketing tech and ops

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

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Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

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Our weekly column about marketing tech and ops

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

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Our weekly column about marketing tech and ops

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

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Our weekly column about marketing tech and ops

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

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Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

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Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

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A deep dive into the origins, motives, and importance of cross device tracking

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