Cross Device

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

By

A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

By

Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

One on One at eTail East: Jaysen Gillespie of Criteo

One on One at eTail East: Jaysen Gillespie of Criteo

By

Breaking down what marketers do to cope with a post-last-click world

One on One: Jeff Smith and a World Without Channels

One on One: Jeff Smith and a World Without Channels

By

Jeff Smith of LiveRamp explains the connection between customer identity and going beyond omnichannel marketing

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

One on One: Bryan Melmed on a Better, More Relevant Ad Experience

By

Bryan Melmed of Exponential explains how data supports customized, relevant messaging

How To Make Media More Effective for Cross-Device Marketing

How To Make Media More Effective for Cross-Device Marketing

By

Here's how marketers can take advantage of the consumer multiple device-usage trend to optimize conversion

The Monday Stack: Ready for the Post-Marketing Tech Age?

The Monday Stack: Ready for the Post-Marketing Tech Age?

By

Our weekly column about marketing tech and ops

One on One: Stitching Together the Customer with Ed Chater

One on One: Stitching Together the Customer with Ed Chater

By

Ed Chater of Adbrain explains the importance of solving customer identity for a connected world

The Monday Stack: Heard of CCM?

The Monday Stack: Heard of CCM?

By

Our weekly column about marketing tech and ops

The Monday Stack: AI Makes My Head Hurt

The Monday Stack: AI Makes My Head Hurt

By

Our weekly column about marketing tech and ops

The Monday Stack: 3/20/2017

The Monday Stack: 3/20/2017

By

Our weekly column about marketing tech and ops

Infutor: Enabling Identity Completion

Infutor: Enabling Identity Completion

By

Working behind the scenes, Infutor helps to ensure that the 360 degree view of the consumer is based on good, timely data

One on One: Understanding the Unknown with Chris O'Hara

One on One: Understanding the Unknown with Chris O'Hara

By

Chris O'Hara of Krux explains what the DMP adds to the Salesforce mix

The Cross Device Identity Holy Grail

The Cross Device Identity Holy Grail

By

A deep dive into the origins, motives, and importance of cross device tracking

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above