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Date: Tuesday, June 21, 2011
Time: 1:00 p.m. ET/10:00 a.m. PT
With the growth of mobile, email, text messaging and social media communications, the desire for individuals to interact with messages on their own terms – the device and channel they prefer – is essential. Yet too often, organizational messaging is disconnected as enterprises rely on separate, siloed systems to manage email, SMS text, IM and social. Message Convergence -- deploying and managing messaging in a centralized, connected manner – is the answer to this complex problem.
Sounds great, but how exactly do you go about implementing a converged messaging infrastructure, and what exactly are the benefits?
In this webcast, you'll learn:
- How Message Convergence bolsters the profitability of your marketing and drives down IT costs
- How using a single platform to manage messages across channels will reduce infrastructure costs as well as reliance on IT personnel
- How organizations can better coordinate their messaging to enhance the customer experience, ensure higher engagement and build long term, profitable relationships
Featured speakers
David Daniels, CEO, The Relevancy Group
Dave Lewis, CMO, Message Systems
Moderator
Frank Washkuch, news editor, Direct Marketing News
Sponsored by
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