The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
Relevance in high-priority customer interactions builds long-term loyalty.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
The auto insurer signs new three-year deal with the CRM agency.
Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.
The holding company aims to create the world's top digital agency.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
Experts agree with a new study saying that its business-to-business as usual for enterprise marketers when it comes to isolating key accounts.
Age, gender and income are still the most effective ways to target in a digital age, say marketers in a new survey.
Email list prices drop as new marketing players get in the game and veteran vendors beef up their wares.
Inventing a niche in a crowded market can be more confusing than helpful to prospective—and current—customers.
Acxiom's Chief Marketing and Strategy Officer takes the hot seat and discusses controversial issues, including Do Not Track, data misconceptions, and the CMO's new role
Direct marketers at companies large and small can look forward to a wealth of affordable CRM solutions, a report says.
The CRM company announced that it has added 20 social analytics providers into its Social Insights ecosystem for Marketing Cloud, as well as a new business model around the piloting and purchasing process.
A new online display ad service for B2B marketers uses a list of 1.5 billion corporate IP addresses to aim targeted messages directly at specific prospects.
Everyone is truly a winner in a contest whose entry process is a free expert consultation.
As marketers, we need to understand that it's no longer about what journey we want to take customers on; it's about meeting them where they are in their journey and making ourselves adaptable along the way.
Big Data is yet another technological warning that we should all be careful what we wish for, lest we get it.
Stop gambling with next year's marketing budget and play your cards right with Content, Cadence, and Closure.
In order to succeed at direct marketing, marketers have to be "customer obsessed," says group president of Experian Marketing Services Matt Seeley.
Experian QAS, part of Experian Marketing Services, July 26 launched online address validation optimized for mobile devices.
CRM agency Merkle acquires mobile solutions provider 5th Finger.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.