A new survey links data quality to revenue growth.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
Marketers need to show their customers some love.
Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
SAP adds a social component to its Customer Engagement Intelligence solution.
The CRM giant will combine a bunch of its tools to create the service and sales suite Performance Edition, an upgrade over Unlimited Edition.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
Here's what marketers can do to help improve CRM success rates.
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Adobe's Loni Kao Stark reminds marketers that social CRM is, first and foremost, about relationships
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
Too many traditional retailers have locked themselves in their own brick-and-mortar castles. But revamped CRM strategies could free them to improve customer relationships.
Integrating transaction, behavior data, and social data provides a powerful foundation for creating individualized customer communications.
Relevance in high-priority customer interactions builds long-term loyalty.
A new recipe for cooking up customer data has this direct seller of groceries in growth mode.
The delicate balance between short- and long-term ROI is a constant battle, often fought across marketing disciplines.
The auto insurer signs new three-year deal with the CRM agency.
Focusing proactive outbound marketing communications on the 'silent customer,' based on anticipating customers' needs, will increase brand loyalty.
The holding company aims to create the world's top digital agency.
Goldman Sachs bets on small business with $54 million in financing for marketing software for firms with 25 employees or less.
I'm on the side of behavioral loyalty as a more concrete bet when deciding on where to focus.
Crowdtap and Artesian Solutions emerge from grueling eight-month competition to be named the rising stars of customer-facing marketing.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.