CRM

Salesforce Lightning Strikes

Salesforce Lightning Strikes

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The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.

Oracle Makes New Addition to Its Marketing Cloud

Oracle Makes New Addition to Its Marketing Cloud

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It acquires A/B testing and segmentation company Maxymiser.

Now Salesforce Has a Buy Button, Too

Now Salesforce Has a Buy Button, Too

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The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.

Informatica Deal Highlights the Importance of Cloud-Based Data

Informatica Deal Highlights the Importance of Cloud-Based Data

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Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

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CMO says the Sageview funding is validation of the future of account-based marketing.

Celebrity or Humility?

Celebrity or Humility?

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That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.

Salesforce Sets New Coordinates for Journey Builder

Salesforce Sets New Coordinates for Journey Builder

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The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.

Two Unite Against Data Silos

Two Unite Against Data Silos

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MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

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Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

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It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

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Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

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The Orbis founder leaves Infor to join the cloud-based solutions provider.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

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Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

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The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

How a 5-lb. Bag of Gummi Bears Made the World Squat Down and Take Notice

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When is a lot of bad really good? When they're reviews on Amazon.

Know Your Customers, Grow Your Revenue

Know Your Customers, Grow Your Revenue

Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

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Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

Dream(force) Products

Dream(force) Products

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The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

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One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

Going to DMA2014? See You There

Going to DMA2014? See You There

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The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

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An analyst's view of what marketers need to know about the marketing automation company's product announcement.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

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The marketing automation company extends its capabilities to the sales team.

Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

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It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

TD Canada Trust and Samsung Remember to Give Thanks

TD Canada Trust and Samsung Remember to Give Thanks

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Today's marketers need to mind their manners and appreciate customers.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

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It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

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The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...