Most marketing technology only solves for the last 10 percent of digital marketing challenges
Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
Why does Oracle need seminal cloud vendor NetSuite?
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
How would Monday morning have looked if Salesforce's bid had succeeded?
The Hub shines a spotlight on Microsoft's LinkedIn acquisition
What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?
A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.
Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.
Led by ex-eBay and Oracle engineers, MinHash birthed AILA, the marketing trend-spotter's answer to Siri.
A CRM switch made the environmental group first with the news, and first in the minds of its members.
Too many companies and CMOs remain socially challenged a good five years into the social CRM era.
The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
Leave the gun. Take the marketing software.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
It claims its new plug-in for Salesforce1 will increase compliance by salepeople through ease of access to data.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
CX brings a focus on the customer that CRM had always intended to, but for many organizations, didn't quite achieve.
Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.
It rolls out its Customer Decision Hub, which makes use of predictive analytics to take "next best actions" right for its customers.
Due out in Q4, the solution promises to give salespeople greater ability to seize opportunities in real time.
The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.
It acquires A/B testing and segmentation company Maxymiser.
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.