CRM

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

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An analyst's view of what marketers need to know about the marketing automation company's product announcement.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

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The marketing automation company extends its capabilities to the sales team.

Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

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It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

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It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

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The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

Apttus Intros Excel Spreadsheet Solution to Salesforce

Apttus Intros Excel Spreadsheet Solution to Salesforce

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The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.

Q&A: Building a Frictionless Customer Experience

Q&A: Building a Frictionless Customer Experience

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Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.

The Importance of Customer Preference

The Importance of Customer Preference

Marketers must take into account that no two customers are the same.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Customer Feedback Is a Pot of Gold

Customer Feedback Is a Pot of Gold

Are you making it easy for customers to share their opinions about your brand? If not, you should be.

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

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WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.

News Byte: Vendors Converge With New Microsoft Solutions

News Byte: Vendors Converge With New Microsoft Solutions

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New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.

Microsoft Looks to Abolish Silos With Integrated Dynamics

Microsoft Looks to Abolish Silos With Integrated Dynamics

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Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.

Marketers Take Note: Big Data Is About to Get Personal

Marketers Take Note: Big Data Is About to Get Personal

Organizations have reams of internal customer data; it's time to use it to personalize their marketing.

News Byte: InsideView Tags Onto Microsoft Dynamics

News Byte: InsideView Tags Onto Microsoft Dynamics

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The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Big Data gives you answers to what variables have potential, but testing gives you the truth.

News Byte: Infor Partners With AwarenessHub

News Byte: Infor Partners With AwarenessHub

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Actionable social CRM comes to Infor through a new partnership with AwernessHub.

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

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Conversant combines its five units into one to deliver a more holistic offering.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

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The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Infographic: SMBs Play an Essential Role in the Big Brand Game

Infographic: SMBs Play an Essential Role in the Big Brand Game

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When it comes to small and medium-size business (SMB) customers, brands aren't playing around.

News Byte: Microsoft Acquires Parature for a Reported $100 million

News Byte: Microsoft Acquires Parature for a Reported $100 million

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The company looks to add "world-class" customer self-service capabilities to its Microsoft Dynamics CRM platform.

News Byte: UserVoice is 2013's CRM Idol

News Byte: UserVoice is 2013's CRM Idol

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The company emerges from among five finalists to be named most promising marketing tech startup of the year.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

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Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

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As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

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Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

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The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.