New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
Organizations have reams of internal customer data; it's time to use it to personalize their marketing.
The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.
Big Data gives you answers to what variables have potential, but testing gives you the truth.
Actionable social CRM comes to Infor through a new partnership with AwernessHub.
Conversant combines its five units into one to deliver a more holistic offering.
The two companies join forces to bolster their respective cloud-based, data-driven marketing services
When it comes to small and medium-size business (SMB) customers, brands aren't playing around.
The company looks to add "world-class" customer self-service capabilities to its Microsoft Dynamics CRM platform.
The company emerges from among five finalists to be named most promising marketing tech startup of the year.
A new survey links data quality to revenue growth.
Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.
Marketers need to show their customers some love.
Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.
SAP adds a social component to its Customer Engagement Intelligence solution.
The CRM giant will combine a bunch of its tools to create the service and sales suite Performance Edition, an upgrade over Unlimited Edition.
The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.
Here's what marketers can do to help improve CRM success rates.
If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.
Adobe's Loni Kao Stark reminds marketers that social CRM is, first and foremost, about relationships
The real power of a cohesive omnichannel marketing strategy is its ability to bolster engagement and build customer loyalty.
The company sounds a clarion call for marketing automation with the $2.5 billion cash deal.
Scott Pinkney, SVP and creative director at BBDO/Proximity in Toronto, on customer relationship management, fine art, and his favorite font.
Some people might think CRM is an old term—they'd be wrong, of course, says Garner VP Gene Alvarez.
A new Gartner study suggests that advances in lead management CRM programs are helping break down the silos in large enterprises.
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A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.