A CRM switch made the environmental group first with the news, and first in the minds of its members.
Too many companies and CMOs remain socially challenged a good five years into the social CRM era.
The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
Leave the gun. Take the marketing software.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
It claims its new plug-in for Salesforce1 will increase compliance by salepeople through ease of access to data.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
CX brings a focus on the customer that CRM had always intended to, but for many organizations, didn't quite achieve.
Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.
It rolls out its Customer Decision Hub, which makes use of predictive analytics to take "next best actions" right for its customers.
Due out in Q4, the solution promises to give salespeople greater ability to seize opportunities in real time.
The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.
It acquires A/B testing and segmentation company Maxymiser.
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.
CMO says the Sageview funding is validation of the future of account-based marketing.
That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.
The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.
Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
When is a lot of bad really good? When they're reviews on Amazon.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...