The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.
It acquires A/B testing and segmentation company Maxymiser.
The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.
Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.
CMO says the Sageview funding is validation of the future of account-based marketing.
That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.
The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.
MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.
Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.
Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.
Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
When is a lot of bad really good? When they're reviews on Amazon.
Marketers who use data to react to customers in real time will also drive profitable sales. You think you know your customers. But what you see on the surface is rarely the complete picture.
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
The DMN team will be chatting it up with industry experts at our Town Square sessions. Come join us.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
The marketing automation company extends its capabilities to the sales team.
It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.
Today's marketers need to mind their manners and appreciate customers.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...