Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.
It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.
Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.
The Orbis founder leaves Infor to join the cloud-based solutions provider.
The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.
Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.
The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.
One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.
Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.
An analyst's view of what marketers need to know about the marketing automation company's product announcement.
The marketing automation company extends its capabilities to the sales team.
It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.
It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.
The platform is designed to help marketers optimize based on the CRM platform's sales and value data.
The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.
Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.
Marketers must take into account that no two customers are the same.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
Are you making it easy for customers to share their opinions about your brand? If not, you should be.
Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Less than 10% of B2B businesses find their lead generation effective, according to a recent study.
WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.
How marketers can navigate the new customer engagement era.
New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.
Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.
Organizations have reams of internal customer data; it's time to use it to personalize their marketing.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...