CRM

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

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Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

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It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

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Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

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The Orbis founder leaves Infor to join the cloud-based solutions provider.

Salesforce Releases Active Audiences Product

Salesforce Releases Active Audiences Product

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The addition to its Marketing Cloud lets users sync social media ads with their CRM systems for highly scaled campaigns across devices.

Nobody's Perfect. Right, Salesforce?

Nobody's Perfect. Right, Salesforce?

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Salesforce.com proves that even the biggest and brightest stars in the digital firmament can err by losing the personal touch.

Dream(force) Products

Dream(force) Products

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The marketing industry's Burning With Data, Man festival breaks camp today. Here are some products of the week that promise to rave on.

Following the Social Buzz Around Dreamforce

Following the Social Buzz Around Dreamforce

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One of the marketing world's biggest events wraps up today, but the social media ripples likely won't cease for some time.

New App Aims to Quicken Reps' Response on Salesforce

New App Aims to Quicken Reps' Response on Salesforce

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Demandbase's Sales Accelerator provides buyer alerts via Salesforce.com, which has made an investment in the company.

Will HubSpot CRM Shake Up the CRM Landscape?

Will HubSpot CRM Shake Up the CRM Landscape?

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An analyst's view of what marketers need to know about the marketing automation company's product announcement.

HubSpot Launches CRM at Inbound 2014

HubSpot Launches CRM at Inbound 2014

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The marketing automation company extends its capabilities to the sales team.

Infor Agrees to Buy Saleslogix, Enters CRM Business

Infor Agrees to Buy Saleslogix, Enters CRM Business

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It will be renamed Infor CRM and serve as the puzzle piece connecting demand and supply chains in Infor CloudSuite.

It's Not Just Omnichannel, It's Omnibrand.

It's Not Just Omnichannel, It's Omnibrand.

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It's going to take an indivisible organization to implement a truly optimal customer-centric strategy.

Marin Software to Support Salesforce Data Integration

Marin Software to Support Salesforce Data Integration

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The platform is designed to help marketers optimize based on the CRM platform's sales and value data.

Apttus Intros Excel Spreadsheet Solution to Salesforce

Apttus Intros Excel Spreadsheet Solution to Salesforce

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The provider of Quote-to-Cash add a spreadsheet efficiency maximizer.

Q&A: Building a Frictionless Customer Experience

Q&A: Building a Frictionless Customer Experience

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Aashish Rangwalla, senior manager, acquisition marketing at Sony Rewards & Card Marketing, explains the importance of a great customer experience.

The Importance of Customer Preference

The Importance of Customer Preference

Marketers must take into account that no two customers are the same.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Customer Feedback Is a Pot of Gold

Customer Feedback Is a Pot of Gold

Are you making it easy for customers to share their opinions about your brand? If not, you should be.

CRM Makes the Sale

CRM Makes the Sale

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Mountain West Financial organizes and improves lead-gen for its sales team with mobile CRM tools that enable direct, personalized interactions.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

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WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.

News Byte: Vendors Converge With New Microsoft Solutions

News Byte: Vendors Converge With New Microsoft Solutions

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New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.

Microsoft Looks to Abolish Silos With Integrated Dynamics

Microsoft Looks to Abolish Silos With Integrated Dynamics

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Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.

Marketers Take Note: Big Data Is About to Get Personal

Marketers Take Note: Big Data Is About to Get Personal

Organizations have reams of internal customer data; it's time to use it to personalize their marketing.

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