CRM

Why Marketing Tech Consolidation is Closer Than You Think

Why Marketing Tech Consolidation is Closer Than You Think

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Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges

Salesforce Pushes AI Into Sales Cycle

Salesforce Pushes AI Into Sales Cycle

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Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data

Trump Aims to "Salesforce" Government

Trump Aims to "Salesforce" Government

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A new Washington office will streamline government by using business leaders and business tactics.

Campaign Monitor Pivots to CRM

Campaign Monitor Pivots to CRM

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The acquisition of Tagga puts Campaign Monitor in the B2C CRM race

One on One: Tom Libretto says Pegasystems is Putting CRM First

One on One: Tom Libretto says Pegasystems is Putting CRM First

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CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

LensCrafters Looks to 360 Video to Highlight Childhood Vision Problems

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An immersive experience give you the perspectiveof a child struggling to see

The Evolution of CRM

The Evolution of CRM

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How the future of CRM will change marketing

One on One: Jim Lochry says Inbound and Outbound are Both Important

One on One: Jim Lochry says Inbound and Outbound are Both Important

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Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers

One on One: Fred Hsu on Training Smart Chatbots

One on One: Fred Hsu on Training Smart Chatbots

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An omni-channel customer service platform battles "dumb bots" with machine learning

Five9 on Dealing with Einstein

Five9 on Dealing with Einstein

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AI isn't yet ready to replace human contact

Percolate: Systems Thinking is Go

Percolate: Systems Thinking is Go

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Most marketing technology only solves for the last 10 percent of digital marketing challenges

Prospect Identified: Now What?

Prospect Identified: Now What?

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Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase

EAT Club Devours Its Lead Follow-Up Time

EAT Club Devours Its Lead Follow-Up Time

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The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

Oracle Buys NetSuite: Still Playing Cloud Catch-Up

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Why does Oracle need seminal cloud vendor NetSuite?

Lyon: The City of CRM

Lyon: The City of CRM

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The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.

What Salesforce Likely Wanted from LinkedIn

What Salesforce Likely Wanted from LinkedIn

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How would Monday morning have looked if Salesforce's bid had succeeded?

DMN Podcast: Spotlight on the LinkedIn Acquisition

DMN Podcast: Spotlight on the LinkedIn Acquisition

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The Hub shines a spotlight on Microsoft's LinkedIn acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

Six Reasons to Care About Microsoft's LinkedIn Acquisition

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What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?

Salesforce Aims to Up Its AI Game

Salesforce Aims to Up Its AI Game

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A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.

IBM to Acquire Key Salesforce Partner

IBM to Acquire Key Salesforce Partner

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Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.

 ICON Health and Fitness Uses Mobile to Ramp Up Sales

ICON Health and Fitness Uses Mobile to Ramp Up Sales

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Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

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Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Salesforce Buys AI Company

Salesforce Buys AI Company

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Led by ex-eBay and Oracle engineers, MinHash birthed AILA, the marketing trend-spotter's answer to Siri.

Most Still Stuck on First Base in Account-Based Marketing

Most Still Stuck on First Base in Account-Based Marketing

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A small group of elite practitioners produce home runs, but most remain hacking away at the bottom of the learning curve.

The Sierra Club's Pipeline Email Scoop

The Sierra Club's Pipeline Email Scoop

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A CRM switch made the environmental group first with the news, and first in the minds of its members.

What's Wrong With Social CRM, and How to Make it Right

What's Wrong With Social CRM, and How to Make it Right

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Too many companies and CMOs remain socially challenged a good five years into the social CRM era.

Zeta Buys eBay's CRM Business

Zeta Buys eBay's CRM Business

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The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.

Semcasting Intros IP Address-Fueled Targeting Engine

Semcasting Intros IP Address-Fueled Targeting Engine

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Think ZIP+4, but by tapping modems instead of ZIP Codes.

Dreamforce Crowd Digs Mobile

Dreamforce Crowd Digs Mobile

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Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.

First Insight Introduces New Platform

First Insight Introduces New Platform

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Leave the gun. Take the marketing software.

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