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 CRM

Is interest-based targeting replacing demographic targeting as the new model?

February 01, 2012

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
 

Maximizing email

February 01, 2012

Avoiding common email marketing mistakes will ultimately drive better campaign ROI.
 

Agency-as-a-service portrays new business strategy model

January 01, 2012

For a peek at the future of holding company Publicis Groupe's VivaKi unit, one need only look to its launch of CRM agency CRM365. Not only did it launch without a single client, but managing director Alec Bokman pointed out that CRM365 isn't even really an agency, but rather a software-as-a-service company.
 

Q&A: Aaron Herrington, cofounder and partner, Modea

January 01, 2012

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
 

Nick Swinmurn, founder of Zappos.com and Rnkd

January 01, 2012

Nick Swinmurn, founder of Zappos.com, discusses his newest venture, Rnkd, and the power of social media commerce.
 

Q&A: Anna Talerico, EVP and cofounder of Ion Interactive

December 23, 2011

Anna Talerico, EVP and cofounder of Ion Interactive, a marketing services company, discusses how to effectively measure social interactions and Web traffic data.
 

Infogroup CMO to leave firm

December 14, 2011

Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."
 

Q&A: Barry Parshall, SVP of product management, iJento

December 07, 2011

Barry Parshall, SVP of product management at Web analytics company iJento discusses channel integration and the benefits of online catalogs.
 

VitalSmarts focuses on 
CRM and client acquisition

December 01, 2011

Corporate training company VitalSmarts uses its "Awareness Team" to spread the word about the brand's professional training products through social media, and the company also relies heavily on word-of-mouth referrals it obtains through free distribution of some of its best-selling books at trade shows and executive briefings.
 

Social marketers: May the salesforce be with you

November 30, 2011

At the CloudForce customer event today in New York City, Salesforce CEO Marc Benioff said his company was "born cloud and reborn social." But clever-speak aside, the Social Marketing Cloud unveiled at CloudForce is pretty darned cool.
 

Brands integrate Web analytics to create messages that resonate with consumers

Dianna Dilworth November 01, 2011

For years, "relevancy" has been a buzzword of email marketing. Brands are more aggressively and effectively using analytics to make sure their messages resonate with consumers, though with that opportunity comes challenges.
 

Q&A: Rod Ford, president and CEO, CognitiveData

October 26, 2011

Rod Ford, president and CEO of Merkle subsidiary CognitiveData, a marketing services company, explains why digital will never be a standalone media and why marketing cadence is just as important as segmentation.
 

Oracle agrees to acquire Endeca

October 19, 2011

Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
 

Q&A: John Lee, director digital marketing and analytics, Flightpath

October 19, 2011

John Lee, director of digital marketing and analytics at digital agency Flightpath, discusses the best ways to marry print and digital marketing and how email can hurt customer relationships.
 

Omnicom CRM, specialty marketing revenue up in Q3

October 18, 2011

Omnicom Group's third-quarter net income increased 16.7% to $203.7 million compared with the third quarter of 2010, the company said Oct. 18. The holding company's worldwide revenue increased 12.9% to $3.4 billion compared with the same quarter last year.
 

Alterian cofounders resign due to 'recent failures'

October 14, 2011

Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board.
 

Publicis unveils CRM shop CRM365

October 11, 2011

Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the Publicis-owned digital agency to serve as CEO of the sister firm.
 

GameStop CMO sees CRM as key

Chris Daniels October 01, 2011

Mike Hogan may be the CMO of GameStop — the world's largest videogame and entertainment software retailer, with more than 6,100 stores — but people might be surprised to learn that he is not a gamer himself. He is passionate about riding motorcyles and playing tennis, though he practices those activities strictly in the real world.
 

Cola giants scurry to attract younger 
consumers in decades-long turf war

October 01, 2011

At first glance, the marketing strategies of Coke and Pepsi — the two ubiquitous, global players that have dominated the soft drink market for decades — might appear more similar than different.
 

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

September 28, 2011

Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.
 

Looking outside your industry to keep customers inside your organization

Linda Armstrong, EVP and practice leader, DMW Direct September 28, 2011

Look to competitors and companies outside of your industry to develop enhanced customer experiences.
 

Infogroup sues Gupta's new firm over trade secrets

September 20, 2011

Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup.
 

Q&A: Bill Brand, EVP of programming, marketing and business development, HSN

September 01, 2011

Bill Brand, HSN's EVP of programming, marketing and business development, discusses DM, e-commerce and CRM.
 

Salesforce.com to use D&B files for Data.com

August 30, 2011

CRM company Salesforce.com has launched recently acquired domain Data.com as a corporate-data site. Business information company Dun & Bradstreet (D&B) is the site's exclusive source of corporate information.
 

Kellogg picks Epsilon for CRM, database work

August 23, 2011

Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.
 

Hey Netflix: Miramax asks me about my feelings

August 23, 2011

About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.
 

Everyone loves a playground

Michael Leis, VP management director of digital at Draftfcb August 17, 2011

Instead of treating loyalty programs like old-time banks, we should treat them like playgrounds.
 

Merkle taps Beckwith as Dell team lead

August 08, 2011

CRM agency Merkle has named Cyndie Beckwith VP and client team lead for its Dell Americas account. In the new position, she will report to Scott Cone, SVP and GM of Merkle's client leadership group, and lead a team of 15 to 20 marketers.
 

IHG launches an integrated shopping rewards program

August 03, 2011

InterContinental Hotels Group (IHG) launched an integrated shopping rewards program, Priority Club Shopping, on August 3 that will enable IHG Priority Club members to earn loyalty points for shopping with more than 600 retailers, said Mark Shepherd, director of partnership programs at IHG.
 

Dear Netflix: I'm divorcing you. You can keep the DVDs.

July 26, 2011

Netflix knows I'm upset but it isn't really worried. The online movie rental company posted a second-quarter revenue increase of 52% to $789 million compared with Q2 2010. The earnings fell short of Wall Street predictions, but the number of global subscribers increased 70% to 25 million, and nearly 75% of those new customers signed up for streaming-only plans, which is exactly what Netflix would like customers to do.