CRM

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

Keeee-rack! Lightning Hits Salesforce Sales and Service Clouds

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Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.

Salesforce Buys AI Company

Salesforce Buys AI Company

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Led by ex-eBay and Oracle engineers, MinHash birthed AILA, the marketing trend-spotter's answer to Siri.

The Sierra Club's Pipeline Email Scoop

The Sierra Club's Pipeline Email Scoop

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A CRM switch made the environmental group first with the news, and first in the minds of its members.

What's Wrong With Social CRM, and How to Make it Right

What's Wrong With Social CRM, and How to Make it Right

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Too many companies and CMOs remain socially challenged a good five years into the social CRM era.

Zeta Buys eBay's CRM Business

Zeta Buys eBay's CRM Business

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The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.

Semcasting Intros IP Address-Fueled Targeting Engine

Semcasting Intros IP Address-Fueled Targeting Engine

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Think ZIP+4, but by tapping modems instead of ZIP Codes.

Dreamforce Crowd Digs Mobile

Dreamforce Crowd Digs Mobile

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Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.

First Insight Introduces New Platform

First Insight Introduces New Platform

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Leave the gun. Take the marketing software.

Dreamforce 2015: Thunder and Lightning

Dreamforce 2015: Thunder and Lightning

Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.

Lattice Engines Tries to Rev Up Sales and Marketing Collaboration

Lattice Engines Tries to Rev Up Sales and Marketing Collaboration

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It claims its new plug-in for Salesforce1 will increase compliance by salepeople through ease of access to data.

Salesforce Launches IoT Cloud

Salesforce Launches IoT Cloud

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The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.

10 Ways to Prepare for the Adventure That Is Dreamforce

10 Ways to Prepare for the Adventure That Is Dreamforce

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CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.

Is Customer Experience the New CRM?

Is Customer Experience the New CRM?

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CX brings a focus on the customer that CRM had always intended to, but for many organizations, didn't quite achieve.

Low-Cost Email Service Becomes Available on Salesforce

Low-Cost Email Service Becomes Available on Salesforce

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Campaign Monitor for Salesforce answers big need on the Sales Cloud, says ESP's marketing chief Kraig Swensrud.

Pegasystems Takes the Next Step

Pegasystems Takes the Next Step

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It rolls out its Customer Decision Hub, which makes use of predictive analytics to take "next best actions" right for its customers.

Microsoft to Release a New Version of Dynamics CRM

Microsoft to Release a New Version of Dynamics CRM

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Due out in Q4, the solution promises to give salespeople greater ability to seize opportunities in real time.

Salesforce Lightning Strikes

Salesforce Lightning Strikes

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The CRM reset introduces more than 25 innovations based on feedback from 150,000-plus customers.

Oracle Makes New Addition to Its Marketing Cloud

Oracle Makes New Addition to Its Marketing Cloud

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It acquires A/B testing and segmentation company Maxymiser.

Now Salesforce Has a Buy Button, Too

Now Salesforce Has a Buy Button, Too

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The CRM leader follows the example of Instagram and Pinterest with transactional capabilities for its Community Cloud.

Informatica Deal Highlights the Importance of Cloud-Based Data

Informatica Deal Highlights the Importance of Cloud-Based Data

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Buyout partners Salesforce and Microsoft dig deeper into data; Informatica sails into the cloud.

Demandbase Gets $30 Million Infusion

Demandbase Gets $30 Million Infusion

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CMO says the Sageview funding is validation of the future of account-based marketing.

Celebrity or Humility?

Celebrity or Humility?

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That was the philosophical dilemma presented to marketers attending the CMO panel at Salesforce Connections.

Salesforce Sets New Coordinates for Journey Builder

Salesforce Sets New Coordinates for Journey Builder

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The 1-to-1 marketing staging area is reconfigured to react to what's likely to happen next on a customer's journey.

Two Unite Against Data Silos

Two Unite Against Data Silos

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MarketOne and Scribe introduce an add-on that promises to speed up data integration within companies.

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

CRM Software Sales Grow 13 Percent to $23 Billion Worldwide

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Big players interested clients with expanded features; pure plays scored with digital and CX solutions, says Gartner.

B2B-Style CRM Comes to B2C

B2B-Style CRM Comes to B2C

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It's catered to shorter sales cycles, but Engage.cx's solution is based on a similar premise of informed engagement for educated buyers.

Salesforce on the Block? Not Likely.

Salesforce on the Block? Not Likely.

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Benioff just won't get offa that cloud, say some old CRM hands who just can't see any sense behind the rumors.

Anaplan Names Halloran CMO

Anaplan Names Halloran CMO

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The Orbis founder leaves Infor to join the cloud-based solutions provider.

Don't Know Your Customers Too Well

Don't Know Your Customers Too Well

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Relying too much on empathy-driven instincts and too little on objective research can lead to poor assumptions instead of wise marketing decisions.

Customer-Centric Marketing Is Profitable Marketing

Customer-Centric Marketing Is Profitable Marketing

Prioritizing customers over campaigns allowed Silver Star Brands to increase revenue while reducing marketing costs.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...