Augie MacCurrach talks about the evolution of Customer Portfolios from CRM and email marketing to moving the needle on customer value through personalization
A new report from Jaywing suggests senior marketers may have conflicting views about data management and data skills
Moving beyond MA, Marketo is offering an open platform for an engagement economy
Scott Brinker is largely right about how marketing tech is evolving; but he may be a little bit wrong around the edges
Einstein High Velocity Sales Cloud, announced today, promotes a smoother path to conversion, and aligns sales activity with marketing engagement data
A new Washington office will streamline government by using business leaders and business tactics.
The acquisition of Tagga puts Campaign Monitor in the B2C CRM race
CMO Tom Libretto explains how Pegasystems is transitioning to a CRM-first company
An immersive experience give you the perspectiveof a child struggling to see
How the future of CRM will change marketing
Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers
An omni-channel customer service platform battles "dumb bots" with machine learning
AI isn't yet ready to replace human contact
Most marketing technology only solves for the last 10 percent of digital marketing challenges
Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
Why does Oracle need seminal cloud vendor NetSuite?
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
How would Monday morning have looked if Salesforce's bid had succeeded?
The Hub shines a spotlight on Microsoft's LinkedIn acquisition
What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?
A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.
Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.
Led by ex-eBay and Oracle engineers, MinHash birthed AILA, the marketing trend-spotter's answer to Siri.
A small group of elite practitioners produce home runs, but most remain hacking away at the bottom of the learning curve.
A CRM switch made the environmental group first with the news, and first in the minds of its members.
Too many companies and CMOs remain socially challenged a good five years into the social CRM era.
The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.
Company of the Week
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