How the future of CRM will change marketing
Jim Lochry of ConnectLeader talks about how to build trusted relationships with buyers
An omni-channel customer service platform battles "dumb bots" with machine learning
AI isn't yet ready to replace human contact
Most marketing technology only solves for the last 10 percent of digital marketing challenges
Absolutdata launches an AI-enhanced solution to plan a prospect's journey to purchase
The office lunch delivery service relies on new technology to better connect its lead-capture and CRM systems.
Why does Oracle need seminal cloud vendor NetSuite?
The French city's government digitizes many of its municipal processes to provide more efficient and resourceful solutions for its citizens and staff.
How would Monday morning have looked if Salesforce's bid had succeeded?
The Hub shines a spotlight on Microsoft's LinkedIn acquisition
What does Microsoft's dramatic LinkedIn acquisition mean for B2B marketers?
A recent acquisition looks to bring artificial intelligence and deep learning capabilities to the CRM powerhouse.
Bluewolf has executed thousands of Salesforce implementations and is considered a leader in developing cloud-based business strategies.
Mobile has helped the fitness equipment manufacturer quadruple the customer product registration data it collects—data that it uses to garner cross-sales.
Benioff says new Lightning editions are game-changers for sales reps.They will roll out this quarter and next.
Led by ex-eBay and Oracle engineers, MinHash birthed AILA, the marketing trend-spotter's answer to Siri.
A small group of elite practitioners produce home runs, but most remain hacking away at the bottom of the learning curve.
A CRM switch made the environmental group first with the news, and first in the minds of its members.
Too many companies and CMOs remain socially challenged a good five years into the social CRM era.
The large-scale B2C platform gets larger with the acquisition of 150 new high-profile clients.
Think ZIP+4, but by tapping modems instead of ZIP Codes.
Dreamforce attendees say mobile has dramatically improved their work this year; four out of five will incorporate wearables into the CRM mix.
Leave the gun. Take the marketing software.
Among the announcements at Dreamforce 2015 was the IoT cloud, powered by Thunder.
Video capabilities for Community Cloud, a crowdsourced contact management system, and an automated to-do list bow in San Francisco.
It claims its new plug-in for Salesforce1 will increase compliance by salepeople through ease of access to data.
The introduction of cloud number seven figures to be one of the top stories at Dreamforce this week.
CRM is as complex as Dreamforce is gigantic. Rev up for the conference by exploring the nuances of the relationship between marketers, customers, and their data.
CX brings a focus on the customer that CRM had always intended to, but for many organizations, didn't quite achieve.
Company of the Week
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