CRM

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

Data Byte: B2B Companies Unhappy With Lead-Gen Outcomes

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Less than 10% of B2B businesses find their lead generation effective, according to a recent study.

WOOFipedia: The American Kennel Club's Loyal Companion

WOOFipedia: The American Kennel Club's Loyal Companion

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WOOFipedia provides educational and engagement opportunities to help pet owners strengthen their relationships with their dogs.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.

News Byte: Vendors Converge With New Microsoft Solutions

News Byte: Vendors Converge With New Microsoft Solutions

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New product, update, and partnership announcements from the Microsoft Dynamics Convergence conference that concludes today in Atlanta.

Microsoft Looks to Abolish Silos With Integrated Dynamics

Microsoft Looks to Abolish Silos With Integrated Dynamics

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Microsoft Dynamics unveils several applications updates at its Convergence conference in Atlanta.

Marketers Take Note: Big Data Is About to Get Personal

Marketers Take Note: Big Data Is About to Get Personal

Organizations have reams of internal customer data; it's time to use it to personalize their marketing.

News Byte: InsideView Tags Onto Microsoft Dynamics

News Byte: InsideView Tags Onto Microsoft Dynamics

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The company will introduce its CRM Intelligence platform at this week's Microsoft Dynamics Convergence conference.

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Analytics and Testing: Do you Want Answers, or Do you Want the Truth?

Big Data gives you answers to what variables have potential, but testing gives you the truth.

News Byte: Infor Partners With AwarenessHub

News Byte: Infor Partners With AwarenessHub

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Actionable social CRM comes to Infor through a new partnership with AwernessHub.

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

News Byte: ValueClick Rebrands as Conversant and Launches Personalization Platform

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Conversant combines its five units into one to deliver a more holistic offering.

News Byte: Infor and SmartFocus Announce Strategic Partnership

News Byte: Infor and SmartFocus Announce Strategic Partnership

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The two companies join forces to bolster their respective cloud-based, data-driven marketing services

Infographic: SMBs Play an Essential Role in the Big Brand Game

Infographic: SMBs Play an Essential Role in the Big Brand Game

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When it comes to small and medium-size business (SMB) customers, brands aren't playing around.

News Byte: Microsoft Acquires Parature for a Reported $100 million

News Byte: Microsoft Acquires Parature for a Reported $100 million

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The company looks to add "world-class" customer self-service capabilities to its Microsoft Dynamics CRM platform.

News Byte: UserVoice is 2013's CRM Idol

News Byte: UserVoice is 2013's CRM Idol

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The company emerges from among five finalists to be named most promising marketing tech startup of the year.

Data Quality's Dirty Little Secret

Data Quality's Dirty Little Secret

A new survey links data quality to revenue growth.

Lancome's Loyalty Program Provides a Foundation of Data

Lancome's Loyalty Program Provides a Foundation of Data

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Lancome customers mostly shop through retail outlets--however, its online loyalty program helps the makeup company learn more about its fans.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

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As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

Marketing Automation: Miracle or Myth?

Marketing Automation: Miracle or Myth?

10 questions every marketer should ask themselves to determine whether marketing automation is the right tool to meet their goals.

Infographic: Are You in a Committed Relationship with Your Customers?

Infographic: Are You in a Committed Relationship with Your Customers?

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Marketers need to show their customers some love.

News Byte: Salesforce Files Decides to Share

News Byte: Salesforce Files Decides to Share

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Salesforce rebrands its cloud-based storage solution to Salesforce Files and announces integration with competing cloud storage providers.

News Byte: Salesforce.com Beats Q2 Estimates

News Byte: Salesforce.com Beats Q2 Estimates

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Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.

News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months

News Byte: Microsoft CEO Steve Ballmer to Retire within 12 Months

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Microsoft announced CEO Steve Ballmer will retire within 12 months, once the board of directors chooses a successor.

News Byte: SAP Adds Social Component

News Byte: SAP Adds Social Component

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SAP adds a social component to its Customer Engagement Intelligence solution.

News Byte: Salesforce.com Announces Performance Edition

News Byte: Salesforce.com Announces Performance Edition

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The CRM giant will combine a bunch of its tools to create the service and sales suite Performance Edition, an upgrade over Unlimited Edition.

CIBA Vision Sets Its Sights on Insight

CIBA Vision Sets Its Sights on Insight

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The contact lens brand leverages a bespoke CRM platform to engage consumers with super-targeted emails.

63% of CRM Initiatives Fail

63% of CRM Initiatives Fail

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Here's what marketers can do to help improve CRM success rates.

Customer Bonding

Customer Bonding

If no one has taken the lead in establishing social media in all parts of your company yet, you might discover an opportunity is lurking for marketing to take it.

Five Hot CRM Trends That Will Make Your Customer Relationships Sizzle

Five Hot CRM Trends That Will Make Your Customer Relationships Sizzle

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Adobe's Loni Kao Stark reminds marketers that social CRM is, first and foremost, about relationships

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.