News Byte: Microsoft Acquires Parature for a Reported $100 million
Microsoft Acquires Parature for a Reported $100 million
Microsoft announced today it has reached a definitive agreement to acquire Parature, a provider of cloud-based customer engagement solutions known for its customer self-service capabilities. The purchase price was in the area of $100 million, according to a report from TechCrunch.com.
Parature counts some 70 million users at organizations such as IBM, Saba Software, Ask.com, and the Environmental Protection Agency. It was a winner of a Frost & Sullivan Customer Value Enhancement Award last year for using social media to help deliver outstanding customer service.
Parature's ability to provide mobile customer care and sales engagement through social media complements Microsoft Dynamics' customer care solution, said a company statement detailing the deal.
“Organizations are looking for business solutions that can strengthen their ability to connect with customers on their own terms, using whatever device and whatever channel they prefer,” said Bob Stutz, corporate VP of Microsoft Dynamics CRM.