Hallmark launches b-to-b unit for CRM, retention services

Share this content:

Hallmark Cards has launched Hallmark Business Connections, a business-to-business unit offering CRM services, as well as employee recognition, health and wellness and sales programs. Hallmark announced the division May 17.

The unit will create incentive, loyalty, customer win-back and cross-sell efforts for clients, as well as thank you gifts and holiday communications, according to its website. Its marketing services will include program design, marketing strategy and planning, collateral development and production, web development and personalized printing. The group will primarily serve large companies.

Hallmark Business Connections will also offer a technology platform to help business clients track performance indicators, survey capabilities and participant feedback.

Keith Fenhaus, president of the unit, said Hallmark saw it as “an opportunity to bring in a unified approach for our products and services to the Fortune 100 and Fortune 500 market.”

“Companies are interested in keeping their best customers and doing that in a very personal way,” he said.

The business unit is based in Minneapolis, with personnel in Kansas City, MO, and Duluth, MN. It has about 250 full-time employees.

Hallmark prepared the unit for about six months before conducting a soft launch to clients last week, said Fenhaus.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above