CRM Software Firm Buys HotData

Share this article:
Group 1 Software yesterday bought HotData, a software and service company for data delivery and cleansing, for $2 million and 10 percent of all revenue generated by HotData technology.


HotData technology will be incorporated into Group 1's DataQuality.net Web service, which provides address validation, geographic coding and appended demographics. The enhanced DataQuality.net service is scheduled for a summer release.


The purchase of HotData, Austin, TX, strengthens Group 1's position in the data-quality market, said Bob Bowen, CEO of Group 1. HotData gives Group 1 access to batch data cleansing and enrichment and business intelligence from data providers including Dun & Bradstreet and R.L. Polk.


Group 1, Lanham, MD, is a provider of software for data quality, marketing automation and customer relationship management.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.