Marketers can bolster their company's bottom line by monetizing its orphans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
The case for a global CRM strategy that supports existing global marketing initiatives.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Using data to align marketers' perceptions with the actual customer experience.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.