Marketers can bolster their company's bottom line by monetizing its orphans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
The case for a global CRM strategy that supports existing global marketing initiatives.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Using data to align marketers' perceptions with the actual customer experience.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.