Marketers can bolster their company's bottom line by monetizing its orphans.
As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.
Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.
The case for a global CRM strategy that supports existing global marketing initiatives.
Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.
Using data to align marketers' perceptions with the actual customer experience.
Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.