CRM Marketing

Revitalizing Lapsed Customers

Revitalizing Lapsed Customers

Marketers can bolster their company's bottom line by monetizing its orphans.

Nissan Takes Note With A Versa-tile Marketing Strategy

Nissan Takes Note With A Versa-tile Marketing Strategy

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As customer needs change, the auto giant's U.S. marketing gasses up and keeps pace.

News Byte: Salesforce.com Beats Q2 Estimates

News Byte: Salesforce.com Beats Q2 Estimates

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Salesforce's Q2 revenue of $957 million beat Wall Street analysts' expected projection of $939.2 million.

Building a CRM Strategy BRIC by BRIC

Building a CRM Strategy BRIC by BRIC

The case for a global CRM strategy that supports existing global marketing initiatives.

2013 Essential Guide to Data-Driven Marketing

2013 Essential Guide to Data-Driven Marketing

Direct marketing and customer data—it's a match made in heaven, but only if you do it right. The 2013 Essential Guide to Data-Driven Marketing is packed with data insights to make sure you are.

Marketer vs. Reality

Marketer vs. Reality

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Using data to align marketers' perceptions with the actual customer experience.

Silverpop and Scribe team up to tap into Microsoft Dynamics CRM

Silverpop and Scribe team up to tap into Microsoft Dynamics CRM

Silverpop, a provider of digital marketing technologies, has partnered with CRM data integration solutions provider Scribe Software to integrate its marketing capabilities with Microsoft's software package.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.