CRM delivers improvements for SUBWAY restaurateurs

Share this article:

Customer Effective, a Microsoft Gold Certified Partner and provider of Microsoft Dynamics CRM, recently delivered CRM to improve the challenging customer service needs of Independent Purchasing Cooperative Inc.

As a service organization, IPC manages a value-based food service supply chain for more than 24,000 SUBWAY restaurants in the United States and Canada. Newly implemented electronic gift card, loyalty card and credit card programs brought a significant increase in service level requirements as the popularity of these programs rapidly grew.

Greenville, SC-based Customer Effective was selected as an expert to develop, deploy and manage a fast-track CRM implementation for IPC. Customer Effective led the project, which included integration with an existing in-house membership database application IPC uses for tracking all franchise information. As a key component of the implementation, Customer Effective provided comprehensive user training and post-deployment support.

IPC uses CRM to track all customer calls, e-mails and questions from initial inquiry through resolution. This tracking includes the time involved to handle any issue so that all activity related to it is captured. Everything is documented in one place because CRM tracks it all.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.