CRM delivers improvements for SUBWAY restaurateurs

Share this article:

Customer Effective, a Microsoft Gold Certified Partner and provider of Microsoft Dynamics CRM, recently delivered CRM to improve the challenging customer service needs of Independent Purchasing Cooperative Inc.

As a service organization, IPC manages a value-based food service supply chain for more than 24,000 SUBWAY restaurants in the United States and Canada. Newly implemented electronic gift card, loyalty card and credit card programs brought a significant increase in service level requirements as the popularity of these programs rapidly grew.

Greenville, SC-based Customer Effective was selected as an expert to develop, deploy and manage a fast-track CRM implementation for IPC. Customer Effective led the project, which included integration with an existing in-house membership database application IPC uses for tracking all franchise information. As a key component of the implementation, Customer Effective provided comprehensive user training and post-deployment support.

IPC uses CRM to track all customer calls, e-mails and questions from initial inquiry through resolution. This tracking includes the time involved to handle any issue so that all activity related to it is captured. Everything is documented in one place because CRM tracks it all.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.