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 CRM And Database

Is interest-based targeting replacing demographic targeting as the new model?

February 01, 2012

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.
 

Marketers see CRM as the holiday gift that will keep on giving

Alex Palmer January 01, 2012

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
 

Q&A: Diane Berry, SVP, Coveo

January 01, 2012

Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.
 

Infogroup CMO to leave firm

December 14, 2011

Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."
 

Oracle agrees to acquire Endeca

October 19, 2011

Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.
 

Alterian cofounders resign due to 'recent failures'

October 14, 2011

Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board.
 

Publicis unveils CRM shop CRM365

October 11, 2011

Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the Publicis-owned digital agency to serve as CEO of the sister firm.
 

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

September 28, 2011

Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.
 

Looking outside your industry to keep customers inside your organization

Linda Armstrong, EVP and practice leader, DMW Direct September 28, 2011

Look to competitors and companies outside of your industry to develop enhanced customer experiences.
 

Infogroup sues Gupta's new firm over trade secrets

September 20, 2011

Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup.
 

Salesforce.com to use D&B files for Data.com

August 30, 2011

CRM company Salesforce.com has launched recently acquired domain Data.com as a corporate-data site. Business information company Dun & Bradstreet (D&B) is the site's exclusive source of corporate information.
 

Kellogg picks Epsilon for CRM, database work

August 23, 2011

Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.
 

Merkle taps Beckwith as Dell team lead

August 08, 2011

CRM agency Merkle has named Cyndie Beckwith VP and client team lead for its Dell Americas account. In the new position, she will report to Scott Cone, SVP and GM of Merkle's client leadership group, and lead a team of 15 to 20 marketers.
 

Q&A: Jason Mittelstaedt, CMO of RightNow

July 20, 2011

Jason Mittelstaedt, CMO of RightNow, a customer experience management (CEM) technology company, explains the distinction between CRM and CEM and why social media may never be a platform for direct marketing.
 

MRM Americas combined with McCann Salt Lake City

July 07, 2011

McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.
 

Tasti D-Lite selects Engage121 as its social CRM platform provider

June 29, 2011

Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally.
 

Station Casinos cuts monthly marketing expenses by $1 million

June 29, 2011

When Station Casinos, a gaming company based in Summerlin, Nev., implemented Teradata's Active Enterprise Data Warehouse, Relationship Manager and Warehouse Miner tools in 2008, the company wanted to use real-time data to better market to potential return customers.
 

Citigroup targeted in latest customer data breach

June 09, 2011

Citigroup said June 9 that it recently discovered an unauthorized person hacked the files of about 1% of its Citi North America bank card accounts.
 

Q&A: Liz Deutch, EVP and global director of customer engagement, Draftfcb

June 08, 2011

Liz Deutch, EVP and global director of customer engagement at Draftfcb, discusses her new position at the agency and the difference between customer engagement and CRM with Direct Marketing News. Deutch's career has spanned more than two decades, including roles with Ogilvy & Mather Direct, Ammirati and Puris, Enfatico and Young & Rubicam Brands (Y&R Brands).
 

Will Salesforce.com's new corporate headquarters be underwater someday?

June 07, 2011

The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. Reports around the web paint a picture of a post-apocalyptic wasteland crossed with a Stalin-era office building.
 

Hearst, DMA launch second analytics challenge

Michael Corso May 31, 2011

Hearst Magazines and the Direct Marketing Association will launch the second annual "Hearst Challenge" on June 1. The media company will give a $25,000 prize to the entrant who can best build a model to predict whether a consumer will open or click through an email promotion.
 

Switch in list strategy reduces Eloqua's bouncebacks, improves response

May 25, 2011

It's rare that a b-to-b company sees fewer email bouncebacks and higher conversion rates without implementing a new product and/or service provider. But that's exactly what happened when Eloqua, a Vienna, VA.-based revenue performance management technology provider, decided to supplement its old marketing models with a newer, more original technique.
 

Salesforce.com revenue, marketing expenses, up in fiscal Q1

May 19, 2011

Salesforce.com reported $504.3 million in revenue in the first quarter of fiscal 2012, a 34% year-over-year increase. The company saw $254 million in sales and marketing expenses in the period, a 46% increase compared with fiscal Q1 2011.
 

'We will never be Middle America,' says Ideeli's director of loyalty

May 17, 2011

I had the opportunity to tour Ideeli's SoHo office today to get a sense of the company's culture and how it plans to compete with competitors like Gilt Groupe, RueLaLa and HauteLook. Like the high-end products Ideeli sells to its 4 million members, the company's center of operations is chic and impressive.
 

Harte-Hanks DM revenue grows in Q1, but overall earnings flat

April 28, 2011

Harte-Hanks' first-quarter direct marketing revenue increased 4.9% to $141.1 million, compared with Q1 2010, while direct marketing operating income declined 5.2% year-over-year to $16 million. The San Antonio, Texas-based company reported flat overall revenue in the quarter, growing 0.1% to $200.3 million compared with Q1 2010, on April 28.
 

Slow recovery doesn't hurt analytics growth: Gartner

April 20, 2011

Technology service providers earned $1.65 billion in revenue from analytics applications last year, a 17.7% increase compared with 2009, according to a Gartner report. Analytics revenue will increase 10.5% in the next five years, according to the research firm.
 

Don't neglect the R in CRM

Neil Rosen, founder and CEO, eWayDirect April 13, 2011

The advent of group discount sites, search engines, auction sites and product review sites have eroded brand loyalty and made it more difficult for marketers to maintain strong customer relationships.
 

Dunkin' Donuts takes loyalty program nationwide

April 06, 2011

Dunkin' Donuts unveiled its first national customer loyalty program, "DD Perks Rewards," on April 5. The initiative allows members to redeem unlimited rewards for purchases made with a Dunkin' Donuts Card. Dunkin' Donuts will also ask customers who register for the loyalty program to opt in to its database to receive future email and SMS marketing messages about new offers, products and store openings.
 

Alterian CEO Eldridge resigns

April 04, 2011

Alterian CEO David Eldridge resigned April 4 as the company warned investors that revenue will fall 10% below market expectations for the year ending March 31. Iain Johnston, who has served as non-executive director since 1997, will become deputy chairman and run the firm's day-to-day operations.
 

Social media's influence apparent as brands turn to CRM collaboration tools

Esther D'Amico April 01, 2011

Marketers are tapping into Facebook-like collaboration tools to improve their lead generation, CRM and internal communications performance. Salesforce.com, Yammer and 
Constant Contact are among the service providers operating Web-based collaboration tools, and SAP plans to join them soon.