CRM And Database

4 Ways to Map Marketing to Customers' Journeys

4 Ways to Map Marketing to Customers' Journeys

What every marketer needs to know about customer journey maps.

Customer-centric marketing

Customer-centric marketing

Unstructured "human information" makes up 90% of all known Big Data, and it's growing with incredible variety and velocity.

Aspen to support Jaguar Land Rover's global aftersales marketing

Aspen to support Jaguar Land Rover's global aftersales marketing

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Aspen Marketing Services, a division of Epsilon, announced July 3 that it had expanded its relationship with Jaguar Land Rover, and will now be handling all global aftersales marketing for the company.

Gilt founder: Social is key to e-commerce growth

Gilt founder: Social is key to e-commerce growth

High-end design and functionality are essential to high-end e-commerce websites. So said Alexis Maybank, founder and CSO of Gilt Groupe, at the Internet Retailer Conference & Exhibition on June 7.

Salesforce to acquire Buddy Media

Salesforce to acquire Buddy Media

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Salesforce.com will acquire Buddy Media for $689 million in cash and Salesforce.com equity.

Amazon Web Services launches CloudSearch

Amazon Web Services launches CloudSearch

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Amazon Web Services launched CloudSearch, a tool designed to help businesses and marketers sift through large amounts of data and information on a cloud platform, the company said in a statement.

The Container Store selects Epsilon as database provider

The Container Store selects Epsilon as database provider

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The Container Store has selected Alliance Data subsidiary Epsilon as the company's database provider, said Don Lucchetti, VP and GM at Epsilon in an email.

Express launches NEXT loyalty program

Express launches NEXT loyalty program

Apparel retailer Express launched a loyalty program titled Express NEXT, which will allow customers to earn points not only for what they buy, but also for engaging with the company through social media, said Jim Thompson, Director of CRM at Express.

Salesforce.com launches Site.com

Salesforce.com, launched Site.com, a platform designed to give marketers an easy way to update their websites, said Andrew Leigh, director of product marketing at Salesforce.com. Site.com's functionality also includes integration with a CRM database in order to quickly upload information from the database to the website, he said.

Friendly's Ice Cream launches online ordering system, loyalty program

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Friendly's Ice Cream has launched an online ordering system using in its home market of Springfield, Mass., and plans to roll out a revamped loyalty program this summer, said Richard Del Valle, VP of Restaurant Operations Support at the restaurant chain. For both launches, Friendly's will use technologies from MICROS Systems, a provider of ecommerce solutions for the hospitality and retail industries.

Is interest-based targeting replacing demographic targeting as the new model?

Is interest-based targeting replacing demographic targeting as the new model?

Demographic marketing has long been the industry standard, but does it have a future? Andrew Bailey, chairman at Proximity North America; Michael Benedek, president and CEO of Datonics; Gary Reisman, principal and founder of NewMediaMetrics; and Liz Deutch, EVP, global director, customer engagement at Draftfcb, weigh in.

Marketers see CRM as the holiday gift that will keep on giving

Marketers see CRM as the holiday gift that will keep on giving

Even though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.

Q&A: Diane Berry, SVP, Coveo

Q&A: Diane Berry, SVP, Coveo

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Diane Berry, SVP of Coveo, discusses how companies can use customer data to align service, sales and marketing.

Infogroup CMO to leave firm

Infogroup CMO to leave firm

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Infogroup CMO Slade Kobran will be leaving the firm, according to an Infogroup source. The source said Kobran would be leaving because "Infogroup is decentralizing marketing."

Oracle agrees to acquire Endeca

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Database company Oracle entered into an agreement on Oct. 18 to acquire data management and Web commerce company Endeca Technologies.

Alterian cofounders resign due to 'recent failures'

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Michael Talbot, president and cofounder of marketing technology company Alterian, resigned effective Oct. 14. Research and development director and cofounder Timothy McCarthy also resigned and non-executive directors Hugh McCartney and Iain Johnston have stepped down from the board.

Publicis unveils CRM shop CRM365

Publicis unveils CRM shop CRM365

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Holding company Publicis Groupe launched CRM agency CRM365 on Oct. 11. Digitas global CMO Seth Solomons left the Publicis-owned digital agency to serve as CEO of the sister firm.

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

Q&A: Ragini Bhalla, director of marketing and communications at Fantasy Interactive

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Ragini Bhalla, director of marketing and communications at digital agency Fantasy Interactive, discusses her new role and how building loyalty online differs from offline channels.

Looking outside your industry to keep customers inside your organization

Looking outside your industry to keep customers inside your organization

Look to competitors and companies outside of your industry to develop enhanced customer experiences.

Infogroup sues Gupta's new firm over trade secrets

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Infogroup has accused founder and former CEO and Chairman Vinod Gupta of stealing confidential company information and using it to develop a client base for his competitive startup Database101. Infogroup also claims Gupta is marketing this venture in a way that makes it appear associated with Infogroup.

Salesforce.com to use D&B files for Data.com

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CRM company Salesforce.com has launched recently acquired domain Data.com as a corporate-data site. Business information company Dun & Bradstreet (D&B) is the site's exclusive source of corporate information.

Kellogg picks Epsilon for CRM, database work

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Kellogg Co. has selected Alliance Data Systems subsidiary Epsilon to build a real-time customer-preference management system and a classic database and to execute email deployment.

Merkle taps Beckwith as Dell team lead

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CRM agency Merkle has named Cyndie Beckwith VP and client team lead for its Dell Americas account. In the new position, she will report to Scott Cone, SVP and GM of Merkle's client leadership group, and lead a team of 15 to 20 marketers.

Q&A: Jason Mittelstaedt, CMO of RightNow

Q&A: Jason Mittelstaedt, CMO of RightNow

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Jason Mittelstaedt, CMO of RightNow, a customer experience management (CEM) technology company, explains the distinction between CRM and CEM and why social media may never be a platform for direct marketing.

MRM Americas combined with McCann Salt Lake City

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McCann Worldgroup subsidiary MRM Worldwide has combined its Americas operation with McCann Erickson Salt Lake City (McCann SLC). The move will result in a single operating unit with more than 1,200 North American employees across disciplines including digital, creative, marketing and CRM.

Tasti D-Lite selects Engage121 as its social CRM platform provider

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Frozen dessert company Tasti D-Lite has selected Engage121 as its social CRM platform provider as the company expands globally.

Station Casinos cuts monthly marketing expenses by $1 million

Station Casinos cuts monthly marketing expenses by $1 million

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When Station Casinos, a gaming company based in Summerlin, Nev., implemented Teradata's Active Enterprise Data Warehouse, Relationship Manager and Warehouse Miner tools in 2008, the company wanted to use real-time data to better market to potential return customers.

Citigroup targeted in latest customer data breach

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Citigroup said June 9 that it recently discovered an unauthorized person hacked the files of about 1% of its Citi North America bank card accounts.

Q&A: Liz Deutch, EVP and global director of customer engagement, Draftfcb

Q&A: Liz Deutch, EVP and global director of customer engagement, Draftfcb

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Liz Deutch, EVP and global director of customer engagement at Draftfcb, discusses her new position at the agency and the difference between customer engagement and CRM with Direct Marketing News. Deutch's career has spanned more than two decades, including roles with Ogilvy & Mather Direct, Ammirati and Puris, Enfatico and Young & Rubicam Brands (Y&R Brands).

Will Salesforce.com's new corporate headquarters be underwater someday?

Will Salesforce.com's new corporate headquarters be underwater someday?

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The San Francisco-based provider of CRM technology unveiled preliminary plans for its new global headquarters on June 6. Reports around the web paint a picture of a post-apocalyptic wasteland crossed with a Stalin-era office building.

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