Crispin Porter + Bogusky nabs Daddy, expands European footprint

Share this article:

Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.

“We've made digital the focus of our US business, and with the acquisition of Daddy, it will now be the center of CP + B Europe as well,” said Alex Bogusky, co-chairman, CP + B, in a statement.

CP + B's client list includes Best Buy, Burger King, Microsoft and Volkswagen. With the Daddy deal, it gains clients such as software maker Autodesk, Heinz and contact lens maker Ciba Vision, as well as Daddy's interactive branding expertise.

The deal also enables CP + B to better serve its existing clients globally, as well as chase new business. Terms of the deal were not disclosed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.