Crispin Porter + Bogusky nabs Daddy, expands European footprint

Share this article:

Crispin Porter + Bogusky, an MDC Partners company, has acquired Daddy, a Swedish digital agency located in Gothenburg, Sweden. The move represents the agency's first creative hub in Europe, and the agency characterized the deal as the launch of its European operations.

“We've made digital the focus of our US business, and with the acquisition of Daddy, it will now be the center of CP + B Europe as well,” said Alex Bogusky, co-chairman, CP + B, in a statement.

CP + B's client list includes Best Buy, Burger King, Microsoft and Volkswagen. With the Daddy deal, it gains clients such as software maker Autodesk, Heinz and contact lens maker Ciba Vision, as well as Daddy's interactive branding expertise.

The deal also enables CP + B to better serve its existing clients globally, as well as chase new business. Terms of the deal were not disclosed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.