ABR 2010: Crispin, Porter + Bogusky

Share this article:
Crispin, Porter + Bogusky
Crispin, Porter + Bogusky

Agency: Crispin, Porter + Bogusky

Location: Miami

Year Founded: 1965

Number of offices: 5 offices in 3 countries

2009 Revenue: N/A

Web site: www.cpbgroup.com

Key executive: Jeff Hicks, President/CEO

Major discipline/capability: N/A

Key clients: Burger King, Microsoft, Coke Zero, Best Buy, Old Navy, Domino's Pizza, Gap, Geek Squad, Kraft

Latest trends: Increased use of digital media, increased use of blogs, social networking, and other social media, increased analytics – use and sophistication

 Notable new campaigns: Burger King, Whopper Sacrifice - TV, Microsite; Burger King, Tony Stewart – TV, Live broadcast on truthabouttony.com, Sunglasses, Banners, Radio; Best Buy, Twelpforce – TV, Twitter page, Banners, Theater Digital Media, Print; Coke Zero, Mean Troy – Super Bowl, TV; Domino's New and Improved – TV, Microsite with Documentaries, YouTube Homepage Takeover; Gap, Holiday Cheer Factory – Interactive, Integrated Interactive, Print, TV; Hulu, Evil Plot to Destroy the World – TV; Microsoft, Real PC – TV, Devices Without Walls Instillation (OOH); Microsoft, Laptop Hunters – TV, Banners, Homepage Takeovers; Microsoft, Windows 7 (biggest launch ever) – TV, OOH and Print, 7 Second Demos, Microsite, Homepage Takeover, Widget, Mobile, Integrated; Old Navy, Modelquins – TV, Interactive Super Search, Banners, Radio, oldnavyweekly.com, and gobblepalooza.com; Brammo, Shocking Barack – Documentary, Microsite

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions